Responsible for all marketing efforts for physical stores, ecommerce site, and marketplace presence.

I help manage Cavenders.com and assist in the planning and execution of all online marketing activities such as email marketing, sms marketing, paid search, seo, social networks, on-site personalization, and retargeting. I oversee all optimization efforts through A/B and multivariate testing as well as manage web analytics. In addition to ecommerce and digital marketing, I also assist with the overall strategy and execution of our CRM.

• Responsible for all email marketing campaigns• Maintain and develop client ad campaign creation portals utilizing ASP.net, SQL Server, and Adobe Flex

• Oversee all website creation and strategic web development for clients• Managed close to thirty web projects from requirements gathering to completion• Perform website development and programming utilizing ASP.net and content management systems such as Sitefinity and Business Catalyst/GoodBarry• Execute email marketing campaigns• Implement Ecommerce solutions• Coordinate offline marketing plans with online marketing objectives• Implement content management systems• Track and measure website traffic analytics

• Project Lead for migration from current legacy CRM to Microsoft CRM 3.0. Heading multi-phased development and rollout of organization wide software solution. Duties include managing timelines, deliverables, project members, and coding completed by me as well. Employ a train the trainer approach. I am responsible for training the head trainer who then leads training sessions and develops training materials. Coordinating several departments within organization to ensure that all processes are not only accounted for, but also improved.• Creating new online application and donation tool utilizing asp.net 2.0, sql server 2005, and ajax.• Manage 4 developers supporting over 400 users.• Installed new knowledge base system for ministry. Migrated old knowledge base data into new system. • Converting all Crystal Reports to SQL Reporting Services.• Created online video based training for organization.• Manage 6 external websites as well as multiple internal web applications and databases.• Put in place new source control policy utilizing Visual SourceSafe• Work is largely done in .NET 2.0 and SQL Server 2005.• Currently working towards attaining CRM Customization Certification• Work closing with IT Operations department to ensure that CRM servers are tuned and managed properly.• Install updates for CRM as well as ISV add-ons.• Beta tester for c360 Data Quality Center CRM add-on. • Beta tester for PTM EDV-Systeme Telephone Integration CRM add-on.

• Converted MS Access based crop harvest system to web based .NET (C#), SQL Server portal application. The system allows farm managers to easily manage farms spread across the nation from one central office. Harvest system allows real time tracking of crops that is vital to maintaining our ISO and EUREGAP certifications. Extensive reporting implemented with SQL Reporting Services.• Created web based project and equipment maintenance tracking systems.• Developed web based aircraft maintenance and flight log system. Tracks maintenance schedules and pilot flight data.• Managed web based document control system.• Worked to maintain ISO-2001 and Eurogap certifications.• Converting all spreadsheet based data collection to web based applications.

• Developed Advertising History Intranet Application using ASP.NET that allows users to search a database of items that had previously appeared in a published advertisement, compare their sales performances, and make projections on how items will sell when placed in future advertisements. Facilitated numerous training sessions for users. Application is saving the company several hundred thousand dollars per year. • Created online customer survey and reporting system which polls customer focus groups on various areas of grocery store services. Web application is completely dynamic in respect to setup, display, and reporting. Enables Marketing department to track success of campaigns.• Coordinated content and supported all BGC websites (brookshires.com, super1foods.com, olefoods.com, lecarb.net)• Created web based printing request application with ASP.NET using role based security. Designed to aid both users and print center operators by taking manual process online.• Managed several projects and worked with minimal supervision.

• Nominated for the 2002 Texas A&M University Student Employee of the Year Award • Created intranet portal sites with Oracle Portal and PL/SQL with an Oracle 8i database. Took intranet that was based on Oracle Forms and transitioned it to a web-based format. System improved communication between researchers and reduced paper printing by thousands of sheets per month.• Worked with individual branches of TEES to create content for their respective sites.