Brent Powell

Brent Powell Email and Phone Number

Vice President of Product and Sales Development at FloraCraft @ FloraCraft Corp.
ludington, michigan, united states
Brent Powell's Location
Greater Chicago Area, United States
Brent Powell's Contact Details
About Brent Powell

20+ year passionate consumer products Sales, Marketing, and Business Development leader with focus on leadership, strategy, and collaboration. Forward thinking, results oriented sales manager with emphasis on motivating and inspiring others for success. Consumer, customer, and brand advocate utilizing key analytics along with market and consumer insights to support decision making and strategic direction.Successful track record of profitable growth, increased market share and distribution, team and individual development, and creative program development.

Brent Powell's Current Company Details
FloraCraft Corp.

Floracraft Corp.

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Vice President of Product and Sales Development at FloraCraft
ludington, michigan, united states
Website:
floracraft.com
Employees:
73
Brent Powell Work Experience Details
  • Floracraft Corp.
    Vice President Of Product And Sales Development
    Floracraft Corp. Jan 2021 - Present
    Vice President of Product and Sales Development responsible for managing our Product Development and Sourcing teams for FloraCraft, with direct Sales responsibilities with Walmart.
  • Floracraft Corp.
    Vice President Of Business Development
    Floracraft Corp. Jun 2018 - Jan 2021
    Bentonville, Ar
    Vice President of Business Development responsible for managing the sales operations of our FloraCraft business with Walmart.FloraCraft is the world's largest fabricator and supplier of foam products and accessories for the consumer in the craft retail and floral wholesale markets from our Ludington, MI headquarters since 1946!
  • Gibson Overseas
    Vice President, Walmart Sales Development
    Gibson Overseas Aug 2017 - Jun 2018
    Bentonville, Ar
    Vice President, Walmart Sales Development responsible for managing the sales operations of our Gibson Overseas business with Walmart.Leading producer of dinnerware, flatware, cookware, glassware, coffee and tea accessories, kitchen tools and gadgets, and other tabletop and housewares products.
  • Columbian Home Products, Llc
    Vice President Of Sales
    Columbian Home Products, Llc Jan 2017 - Aug 2017
    North Barrington, Il
    Vice President of Sales leading the sales and support team, including the broker network across multiple retail channels of distribution including Mass, Specialty, Grocery, Hardware, Farm Supply, Online, Distributors, and Independent/Gourmet storesDiverse product portfolio including manufacturing and marketing of Specialty Cookware, Cutting Boards, and other household consumer goods under Granite Ware, Snow River, Joyce Chen, Grande Epicure, and Origins brand names. Domestic manufacturing of Granite Ware in Terre Haute, IN and wood cutting boards in Crandon, WI.Key areas of responsibility:-- Development of corporate strategic sales plan to achieve support across diverse channels of distribution-- Motivating and inspiring the sales team and broker network to ensure connecting the strength of the brand with the consumer and the retailer through unique consumer solution programs-- Focus on gaining new distribution at existing accounts as well as new account business development (both instore and online)
  • Wilton Brands
    Senior Vice President Of Sales, Wilton Brands And Svp Sales, Specialty & Mass Division
    Wilton Brands Oct 2013 - May 2016
    Woodridge, Il
    Senior Vice President of Sales leading the North American sales team, including 50 people from the U.S. and Canada, with 9 direct reports. Managed multiple retail channels of distribution including Mass, Specialty, Craft, Grocery, Party, Distributors, and Independents.Complex and diverse product portfolio including Metal Bakeware, Cake Decorating, Baking Supplies, Housewares / Kitchenware, Paper-crafting, and Seasonal productsKey areas of responsibility: -- Development of corporate strategic sales plan and channel strategy -- New program development to support brand direction, alignment with retailer initiatives, and to be an advocate of the consumer. -- Focus on motivating and inspiring sales team, with emphasis on development of individual performance objectives and personal growth; strategy, leadership, and collaboration. -- Executive account leader partnership; Joint Business Planning meetings with merchants, executives, and digital/social marketing leadership. -- New distribution at existing accounts and new business development (both instore and online) -- Cost Center Budget management and resource alignment for profitable growth. -- Responsible for providing weekly, monthly, quarterly, and annual sales forecast and budgets. -- Inventory forecasting and management.Senior Vice President of Sales for the Mass & Specialty division. Continued leadership over Walmart and Sam’s Club, and expanded responsibility over accounts such as Target, Meijer, Bed Bath & Beyond, Kohl’s, Kmart, Party City, Marmaxx, and Ross Stores. Leadership over sales and support team of 21 people, including 5 direct reports.
  • Wilton Brands
    Vice President Of Sales, Walmart Team
    Wilton Brands Dec 2007 - Oct 2013
    Bentonville, Ar & Woodridge, Il
    Vice President of Sales (Wilton and EK Success business units) for our Walmart & Sam’s Club business. Led high-performing sales and support team (10 people) in our Bentonville office/showroom as well as support team at corporate headquarters to consistently grow our Walmart business year-over-year.Managed complex and diverse product portfolio (cake decorating, bakeware, seasonal, hydration, wedding, stationery, baby shower, paper-crafting, general/kids crafts) with placement in multiple departments, including D67 Celebrations/Seasonal, D14 Housewares, D92 Grocery, and D19/44 Craft.Lead quarterly Joint Business Planning (JBP) meetings with Walmart merchants and senior Walmart leadership to strategically and analytically review the business, the market, the category, and the consumer to drive inspiration, conversion, and market share (both instore & online)Wilton Walmart team awarded from the Walmart D67 Seasonal/Celebrations department: -- 2013 Supplier of the 4th Qtr. Award -- 2013 Supplier of the Year Award -- 2012 Supplier of the 4th Qtr. Award -- 2012 Supplier of the Year Award -- 2010 Supplier of the 2nd Qtr. Award -- 2009 1st Quarter Supplier Award of Excellence
  • Wilton Brands
    Director Of Marketing, Walmart – Wilton Enterprises
    Wilton Brands Mar 2006 - Dec 2007
    Woodridge, Il & Bentonville, Ar
    Promoted by executive leadership to a marketing role on the Walmart account to become acclimated to our business with Walmart, our team, and our opportunity for growth and expansion from both a sales and marketing capacity.
  • Wilton Brands
    Director Of Sales – Wilton Enterprises
    Wilton Brands Oct 1999 - Mar 2006
    Woodridge, Il
    1999 - 2003: Director of Sales managing Bed Bath & Beyond, Linens ‘n Things, Lechters, Ames, Carson Pirie Scott, Macy’s, JC Penny’s, Le Gourmet Chef, Kitchen Etc., Marmaxx Group, and Ross Stores. -- Awarded Wilton Sales Manager of the Year Award for 2002 -- Awarded Customer Service Award of Excellence for 20002003 - 2006: Director of Sales managing Target, Dayton Hudson, and Kohl’s. -- Wilton awarded Target 2004 Bullseye Award from D70 Housewares department
  • Wilton Brands
    National Account Sales Manager – Wilton Enterprises
    Wilton Brands Sep 1998 - Oct 1999
    Woodridge, Il
    National Account Sales Manager responsible for managing the sales of Wilton products at Dillards, Shopko, Pamida, Belks, and Proffits.
  • Pinnacle Brands, Inc.
    Divisional Business Sales Director
    Pinnacle Brands, Inc. Jan 1997 - Sep 1998
    North Central Division
    Divisional Business Sales Director managing the North Central Division (10 Midwest States) including 3 directly reporting District Managers. Headquarter accounts included Target, Walgreens, ShopKo, Pamida, and Casey’s General Stores. -- Awarded the Top Salesperson Award from the executive leadership team.
  • Pinnacle Brands, Inc.
    District Sales Manager
    Pinnacle Brands, Inc. Feb 1996 - Jan 1997
    Upper Midwest
    District Sales Manager responsible for managing the sales and distribution in a four state region including Minnesota, Wisconsin, North Dakota, and South Dakota of sports collectibles. Accounts included candy & tobacco distributors, magazine distributors, direct grocery, drug stores, and convenience store chains.
  • Mars (Previously M&M/Mars)
    Sales Representative
    Mars (Previously M&M/Mars) Feb 1994 - Feb 1996
    Chicago, Il Regional Office
    Sales Representative responsible for managing the selling, distribution, and merchandising of confectionery products ad ninety-three direct and indirect accounts. -- Attended Steps To Enhance Professional Selling Skills sales training program
  • Adp
    District Sales Manager
    Adp Apr 1993 - Feb 1994
    Oakbrook, Il Regional Office
    District Sales Manager responsible for selling payroll and related services in the Chicago-South suburbs. -- Awarded District Manager of the Month (August 1993) award and Quest for the Best award for the Mid-American Division.

Brent Powell Skills

Consumer Products Competitive Analysis Merchandising Sales Brand Management Forecasting Retail Product Marketing Pricing Cross Functional Team Leadership Management Customer Insight Marketing Strategy Pricing Strategy Strategic Planning P&l Management Marketing Market Planning Product Development Key Account Development

Brent Powell Education Details

Frequently Asked Questions about Brent Powell

What company does Brent Powell work for?

Brent Powell works for Floracraft Corp.

What is Brent Powell's role at the current company?

Brent Powell's current role is Vice President of Product and Sales Development at FloraCraft.

What is Brent Powell's email address?

Brent Powell's email address is bp****@****ton.com

What schools did Brent Powell attend?

Brent Powell attended Illinois State University, Rock Island High School.

What are some of Brent Powell's interests?

Brent Powell has interest in Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Golf, Home Decoration, Cooking.

What skills is Brent Powell known for?

Brent Powell has skills like Consumer Products, Competitive Analysis, Merchandising, Sales, Brand Management, Forecasting, Retail, Product Marketing, Pricing, Cross Functional Team Leadership, Management, Customer Insight.

Who are Brent Powell's colleagues?

Brent Powell's colleagues are Ryan Clouse, Tianna Parker, Fabian Bustamante, Sara Slingerland, Nathan Chiamp, Shawn Outcalt, Sara Lundberg.

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