Brendan Taylor, Cfmp Email & Phone Number

Boston, Ma, Us

• Serves as project manager and liaison of the marketing department. Handles inquiries across all lines of business and collaborates with associates at all levels, frequently including executive management. • Responsible for ensuring that projects are completed on budget and on-time, documenting project milestones and ensuring that all elements of campaigns move forward at launch successfully.• Manages relationships with third parties including agencies, PR firms, media contacts, and other vendors.• Assists CMO with annual marketing planning. Creates and executes innovative strategies and tactics which align with goals across each of the Bank's business lines. • Supervises activities of marketing coordinator, serving as their mentor and leader. • Negotiates with third party vendors to ensure services are scoped appropriately, and completed on budget and on-time. • Monitors the marketing budget and tracks project expenses so that campaign ROIs can be calculated. Prepares monthly accrual figures for Finance.• Represents marketing function on various committees and taskforces as needed. • Serves as primary contact for Nantucket Bank marketing programs.• Oversees all direct mail campaigns and works with both in-house creative as well as external vendors to ensure that direct mail campaign drive positive results. Creative and copy development.• Drives social media campaigns for both Blue Hills Bank and Nantucket Bank.• Suggests and develops plans for events for our Business Banking and Commercial teams• Writes internal procedures/communications to support marketing policies and campaigns. • Coordinates monthly reporting for executive management.

Greater Boston Area

• Work with colleagues across all business lines and functions of the organization. I am a go-to individual within the department for Marketing-related requests and inquiries.• Engage closely with members of the Marketing and eCommerce teams to coordinate the completion of revenue-driving projects such as cross-sell mailings and print/online product marketing, as well as reporting on the results of various campaigns. • Responsible for managing annual print contracts with a number of publications including the Boston Globe. I track ad placements against our annual marketing plan and file insertion orders for planned campaigns, • Manage department finances, assisting the CMO in annual budget forecasting and semi-annual reconciliation, tracking of payable invoices and accruals. I have a great depth of understanding of our budget and make recommendations of how to best utilize any given project's allocated spend.• Event Coordinating: Branch Grand Opening Receptions • Business After Hours/Chamber of Commerce Receptions • VIP Receptions @ Blue Hills Bank Pavilion • Open Houses • Community Events• Supply business lines with marketing materials for various other events such as home/trade shows, corporate ceremonies and other functions. • Actively manage social media pages for two brands, acting upon requests and creating content to generate publicity surrounding the company's various corporate and charitable endeavors. I also manage our corporate intranet.• Maintain MCIF database, provide monthly analytics and reporting on other requests as needed. • Handle phone coverage and scheduling for CMO and other members of the department, as well as monitoring distribution of promotional incentives such as raffle prizes, concert tickets, etc. • Volunteer within the organization through attending community events outside of work and participating in HR committees geared towards employee appreciation.

Bentley University, Waltham Ma

Working in the Office of Financial Assistance has given me the opportunity to develop secretarial skills, as well as build professional relationships with the nine Financial Aid Assistant Directors who currently work in the office. • Assist students and parents in understanding the financial aid application process, their financial aid package, as well as alternative financing options.• File paperwork, manage schedules, book appointments for counselors, among other secretarial duties.• Answer phone inquiries and troubleshoot student and parent problem.• Identify and correct errors in the university Oracle database.

Bachelor Of Science (Bs), Marketing

Activities and Societies: International Buddy Network, Residence Hall Association, Service Learning

Education record

Activities and Societies: RMIT International Studies AssociationI had the privilege to participate in this study abroad program.