CrossoverHealth.com • At Crossover, we're on a mission to design a better way to deliver, access and pay for healthcare while engaging and guiding a community of members. We’re building an entirely new category of providing one simple place to go for trusted care—in person and online, anytime. • Leading Member Engagement & Retention team responsible for cultivating trusted relationships with Crossover members, influencing behaviors, improving health outcomes, driving care utilization, and attaining profitable growth.• Developing and scaling data-driven acquisition and retention strategies and engagement programs that support Crossover Health members where they are.• Partnering with Medical Group, Clinical Operations, Technology, Data Science, Product, Account Management and Creative teams as an advocate for the Member, driving integration and coordination, continuous learning, and optimizing the Member Experience.

AdsWizz.com • Led strategic integrated marketing strategy and execution for AdsWizz (a SiriusXM-Pandora company), a digital audio advertising and monetization platform that powers the world's leading ad agencies and trading desks, music platforms, podcast and audio publishers. If you listen to Pandora, iHeart Radio, TuneIn, NPR, Deezer and others, you've been exposed to AdsWizz audio advertising technology. Impact: launched customer engagement and retention programs, improved lead quality, velocity and pipeline, increased brand awareness, reputation and market share.

RedwoodPortland.com • Consulted B2C and B2B brands in short-term project scopes focused on integrated marketing, go-to-market, acquisition, engagement, platform monetization, and e-commerce. I helped companies define core marketing strategies, operationalize plans and programs, and drove execution.

Netgear.com • Led strategic multi-channel marketing efforts across a complex portfolio of commercial and consumer smart home, networking, WiFi, mobile apps and subscription-based services. Led channel and integrated marketing with KPIs focused on executing successful new product/service launches, meeting lead-generation quotas, creating new sales-enablement tools, drivig market research and insights gathering to inform product roadmaps and features, expanded partner marketing programs.

Chegg.com • Interim director role to lead marketing across a suite of high-revenue, low-cost on-demand web and app-based subscription educational services including Chegg Books, Chegg Study, Chegg Math• Defined go-to-market strategies to position and launch new subscription services, led market research that informed product/feature roadmap, uncovered unmet needs and new market opportunities.• Crafted naming, positioning, messaging, value props for each stage of the funnel, tested and optimized campaigns across acquisition targets and customer segments. • Executed multi-channel campaigns across paid, earned and owned channels that increased awareness 11%, subscription revenue 17%, and Books AOV by 24%.

Roku.com • Recruited by CMO to drive market share and account growth, engagement, platform monetization (ad revenue, trials, up-sell, streaming hours, ARPU, LTV). • Led integrated marketing campaigns that helped increase market share from 30% to 37%, monthly active accounts from 11.3M to 19.3M, and increases in ad platform revenue.• Oversaw lifecycle marketing (CRM), including marketing cloud migration, segmentation and content marketing that drove incremental lifts in streaming hours, subscription trials and trial-to-paid, and new ad placements, supporting a 48% YoY increase in ARPU to $14• Supervised re-launch of Roku.com including branding and content, analytics, and conversion funnels that reduced bounce rates, improved site CVR from 4.1% to 6.7% and increased AOV 19%.• Drove demand-generation programs for Roku Players, TVs, mobile app, and launch of The Roku Channel, supporting +129% YoY platform revenue growth of $85M

Jawbone.com • Led go-to-market strategies, acquisition, engagement, and marketing lead-generation/pipeline for commercial and consumer wearables, mobile apps, ad-tech platform. • Drove marketing research and insights, implemented customer segmentation that redefined Jawbone's global brand positioning, informed product-market fit and definition, positioning, pricing, value propositions, mobile app experiences.• Defined go-to-market plans and executed launch campaigns for all Jawbone UP wearables and mobile apps, including positioning, creative, messaging, packaging, user on-boarding, B2B and B2C sales channels and media mix that drove 3.7M unit sales. • Led multi-channel campaigns inclusive of TV and video, OOH, SEM, SEO, display, retargeting, PR, native, influencer, retail and Jawbone.com that increased US market share 6%, increased retail sales 38%, direct sales 64% and in-app purchases 128% • Launched third-party marketplace that generated $4.6M in incremental revenue within first 6 months via value-add products and services with American Express, Microsoft, Nest, MyFitnessPal, Asus, Amazon and others. • Developed integrated customer lifecycle email, push, web, and mobile app campaigns that enhanced user on-boarding experience and increased UP mobile app DAUs from 600K to 1.93M within 6 months.

Atlona.com • Recruited by CEO to build new brands, market product lines, lead PR, partner, channel marketing for commercial and consumer smart home products and services.• Successfully launched new global consumer brand and 70+ new products via global retail and direct sales channels (US, UK, LATAM) that grew company revenue 287% within 3 years. • Oversaw marketing automation implementation to nurture and monetize customers that yielded a 72% increase in cross-sell revenue and 64% lift in CSAT scores.• Initiated SEM, SEO and social media campaigns that grew subscribers from 4.2K to 366K+, site traffic 370% and followings 182%.

Anywhere.ebay.com/mobile • 3-month consulting project to support CEO-led initiative to audit all functional areas and integrate eBay mobile apps into all aspects of global marketing. Efforts lead to a 3.2x lift in eBay app downloads and 6x increase in revenue from apps within the first 6 months of implementation.

SpeckProducts.com • Led global branding, product launches, retail channel marketing, digital media and e-commerce for consumer electronics cases, bags and accessories. Reported to CEO. • Led global marketing efforts that helped propel a 5x increase in revenue within 3 years. Successful founders exit to VMG Partners 2011, subsequently acquired by Samsonite 2014• Led insights-driven go-to-market planning, product naming, positioning and messaging, successfully launched 80+ new products into highly competitive and saturated markets, including award-winning Candy Shell franchise.• Expanded retail channel programs, accountable for driving $19M sales and marketing relationships via AT&T, Verizon, Apple, Amazon, Walmart, Target, Toys R Us• Led co-marketing campaigns with Marc Ecko, Burton, ArtsProject and Zazzle that increased website traffic +187% and direct sales +176% ($3.8M)

Managed multi-channel marketing programs to drive commercial and consumer awareness and adoption of new digital audio and HDTV standards.• Led global branding, PR, and partner marketing to promote HDMI to consumers; grew unaided awareness +16% <1 year. • Established and managed email, paid search, display and retail campaigns that drove a 64% increase in website traffic.

MonsterProducts.com • Worked with CEO and leadership team to drive consumer branding, product and channel marketing for smart home, headphones and consumer electronics accessories.• Successfully launched 8 new product categories that helped grow revenue 400% over 4 years, including Monster Beats by Dre headphone franchise ($0-180M by end of 2008).• Expanded channel marketing programs with key strategic partners (Best Buy, Target, Home Depot) that grew account revenues 238%

Strategic planning, branding, product launches for B2C and B2B brands including Epson, Polycom, Netgear, McAfee, Hitachi, Rentals.com

Oversaw $19M in campaigns for HP (Pavilion), Sony (VAIO), Eidos (Tomb Raider video games)

Managed $12M in clientele billings for consumer electronics brands Palm, Acer, HP, Egghead, RandomSoft