Brent Beard Email & Phone Number

Edmond, Oklahoma, United States

-2021 Inc. 5000 Ranked Organization-Leading growth strategies to serve new home buyers in the OKC metro and the Kansas City metro.-Building valuable relationships with industry partners.-Curating product lines to meet market demands. -Leading a metric-driven multi-regional team.- Intently focused on strategic land and product placement to ensure a high ROI. - Focused on culture and performance of the organization and how that translates to the bottom line.

-Specialized in land planning, lot development, home design, and creating dynamic sales and marketing strategies. -Advised with a scientific statistical approach to business re-design which led to a successful “Go to Market” approach. -Researched and advised on present-day home buyers and creating the winning strategy to motivate them to purchase at today’s value proposition.- Consulted with builders to identify process improvements, market opportunities, and develop top and bottom line strategies to take the organization to the next level. - Trusted consultant with a focus on "speed of business" improvement.

-Conducted market analysis to formulate benefit statements to buyers and provided information to management.-Successfully closed out a large community selling the remaining 10 to 15 homes.-Completed a new community start-up analysis and implemented a strategic plan.-Developed and implemented sales presentation program for new community. Program produced over 70 home sales the first year, exceeding the first-year goal by 43 sales.

-Developed and established new division and sales model for organization, focusing on new dealer programs and vertical markets. Hired and trained staff of four specialists.-Carried out vertical market studies, formulated marketing campaigns, and designed value added propositions. Improved product and service visibility. Standardized policies and procedures.-Facilitated development of product lines to meet specific customer requirements.-Built program to $7.2 million in less than two years, exceeding first-year goal by 42%.-On track to achieve Year Two goal of $20 million in annual sales.-Performed forecasting, P&L management, new product identification, and sales campaign design.-Managed relationships with key clients such as Frito Lay, Exxon-Mobil, wholesalers, and more.-Selected, tested, and implemented new Customer Relationship Management system.

-Oversaw nine-state, Midwest territory and supervised staff of 16 sales personnel.-Increased territory revenue from $83 million to $99 million in three years.-Successfully launched several new product lines, producing $1 million or more in sales for each.-Carried out sales staff training and motivation, product and service presentations, and planning of new product roll outs. Developed and aligned sales and service offerings in 13 major markets.