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Growing up, I wanted to be an Astronaut. That path seems less likely now, but the characteristics demanded of them are instilled in me.Creativity. Ambition. Teamwork. A sense of daring. And a probing mind.Although a VP of Digital Marketing by day at Wells Fargo in San Francisco, I also have a passion for creating art and playing multiple stringed instruments. I am an avid tennis player, have run with the bulls, and yes, am a life-long enthusiast of space exploration.Professionally, I've been in digital marketing for 10+ years. I've been an account manager for 30+ clients - from Fortune 100 companies to small start-ups - helping them efficiently scale their businesses and understand their markets better. I am an expert in digital marketing, strategy, and analytics.
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Director, Acquisition MarketingUpwork Nov 2022 - PresentSan Francisco, California, Us -
Vp, Head Of Paid Media | Home LendingWells Fargo 2021 - Nov 2022San Francisco, California, Us• 2x Top Performer Award (2016 & 2020)• Lead integrated paid media program for Home Mortgage & Home Equity• Build, motivate, and develop a high-performing team – leading by example and setting thevision for the program• Digital channel leadership includes: Paid Search, Affiliate, Social, Native, Programmatic Display, Online Video, Audio (Digital & Terrestrial) , TV (Linear / ATV / CTV) -
Vp, Performance Marketing | Home LendingWells Fargo 2017 - 2021San Francisco, California, Us
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Vp, Digital Marketing Manager | Consumer LendingWells Fargo 2016 - 2017San Francisco, California, UsLead strategic planning, performance, and forecasting for several programs,including Student Loans, Auto Loans, and Renters Insurance• Influence enterprise Martech / Adtech vision and roadmap• Diversity & Inclusion Steering Committee (DISC) member – Integrated MarketingExamples of Success:•Student Loans: Three consecutive record years for the paid search program - increasing balances +63%•Auto Loans:::Improved ROAS by 81% in two years::Led initiative to update account goal to maximize marginal NPV – resulting in cutting the program budget by 45% to maximize profitability•Renters Insurance: Surpassed annual forecast by +73% due to account restructure, testing & optimizing performance marketing, and simplifying UX, and improved forecasting
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Digital Marketing Consultant | Consumer LendingWells Fargo 2013 - 2016San Francisco, California, Us
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Account Director - Growth Marketing3Q/Dept 2012 - 2013Chicago, Illinois, Us• Managed $25MM+ annual budget• Speak with C-level executives weekly• Manage cross-functional SEM, Analytics, Display, and Social team to account goals and roadmapsExamples of Success:• Facebook: Managing a $200k/mo B2B account in 25 languages and 200+ countries; increased ROI 30% in six months• Rocket Lawyer: Increased transactions by +41% while decreasing cost-to-acquire new customers by 30% on a B2C account with a $1.5M+ monthly budget -
Optimizer Prime (Paid Search & Seo Manager)Pure Visibility 2010 - 2012Ann Arbor, Michigan, Us• Lead digital marketing strategy, performance, and analytics efforts across several clientsExamples of Success:• Learning Care Group: (SEO) Manged & optimized 1,000+ locations for the 2nd largest childcare provider in N. America. Increased non-branded conversions by 122% and traffic by 99% year-over-year.• Attendance on Demand: (Paid Search) Increased total quality leads by 259% and increased conversion rate by 98% over a two year period for an international B2B software company -
Paid Search AnalystPure Visibility 2009 - 2010Ann Arbor, Michigan, UsExamples of Success:• MobileKarma: (Paid Search) Lowered cost/sale 72% on a "mature" international mobile phone e-commerce website in only eight weeks. Increased traffic by 91% and increased ROAS by 41% in that same period
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Paid Search Account ManagerEsearchvision 2008 - 2009Paris, Fr• Worked on key accounts including Apple, Netflix, and Sephora -
Student Marketing ManagerSparty'S 2006 - 2008East Lansing, Michigan, Us• NACUFS award for Best Marketing on a College Campus 2006-2007!• Drove annual revenues of over $4.25million
Brent Bowles Skills
Brent Bowles Education Details
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Northwestern UniversityGpa 3.9 -
Michigan State UniversityMarketing (Dean'S List 6 Of 8 Semesters)
Frequently Asked Questions about Brent Bowles
What company does Brent Bowles work for?
Brent Bowles works for Upwork
What is Brent Bowles's role at the current company?
Brent Bowles's current role is Director, Acquisition Marketing @ Upwork.
What is Brent Bowles's email address?
Brent Bowles's email address is br****@****rgo.com
What is Brent Bowles's direct phone number?
Brent Bowles's direct phone number is (800) 956*****
What schools did Brent Bowles attend?
Brent Bowles attended Northwestern University, Michigan State University.
What are some of Brent Bowles's interests?
Brent Bowles has interest in I Have, Walked The Great Wall Of China, In The Last Few Years, Sometimes All At Once, India, Music, Books, In The Last 6 Years, The Great Outdoors, To Be Continued.
What skills is Brent Bowles known for?
Brent Bowles has skills like Sem, Ppc, Digital Marketing, Google Analytics, Seo, Online Marketing, Web Analytics, Google Adwords, Social Media Marketing, Analytics, Online Advertising, Data Analysis.
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