Brent Jackson is the president of Jackson Hotel Management; a family-owned third-party hotel management company.Brent’s expertise and consistency in high guest satisfaction at his properties has been recognized by the hotel industry. In 2013, Brent earned the IHG® Best of the Best Holiday Inn General Manager of the Year Award. Shortly after joining Jackson Hotel Management, Brent guided the team at the Clarion Pointe Harrisonburg as they earned the 2021 Ring of Honor Award from Choice Hotels. The Ring of Honor Award is the highest of the Choice Hotels guest satisfaction awards and is only given to the top 1% of hotels in each brand.Brent believes strongly in volunteering with organizations to grow and advance the hotel industry. Brent volunteers for the IHG Owners Association (IHGOA) as a working group member; having held roles on the Global Loyalty Committee (during the launch of the IHG One Rewards loyalty program), Governance Committee, People Committee, chair of the Emerging Leaders Network Executive Committee, Americas Regional Council (ARC) - Survival & Recovery Task Force, Chair Leadership Committee, Holiday Inn Committee, and Holiday Inn Food & Beverage Task Force. Brent also holds volunteer roles with Choice Hotels International and the Choice Hotel Owners Council (CHOC). Brent is vice-director of the Regional Advisory Board (RAB) for Region 4 of CHOC and serves as a National Delegate (serving on the Clarion Committee, chair of the Distribution Committee, and the chair of Choice Privileges Subcommittee). In April 2024, Brent received the 2023 Joey Martin Innovation Award in recognition of his volunteer work with CHOC. Further, Brent serves as a founding member of the Choice Hotels Rising Stars Advisory Board and as a member of the Rising Stars Program. Rising Stars is a new tier of the Choice Hotels Prominent Client Program that focuses on promoting development and mentorship opportunities for aspiring owners to grow their portfolios.