Brent Crow, Mba Email & Phone Number

Bellevue, Washington, US

Austin, Texas, US

• Built a streamlined and efficient system based on live updates to track incremental changes, the impact on spenders, and the overall current spend for a $264M marketing budget.
• Directed a complex project to assess the true return on investment (ROI) of a spender and the cost per acquisition (CPA) to better understand the true efficiencies in evaluating success in growth and revenue.
• Spearheaded all aspects of the budget planning process involving $161M in reductions in Q4 for the FY22 $509M budget and planning for a reduced $264M FY23 budget, including more accurate tracking metrics for monthly.
• Designed two spreadsheets to track planning across the SMB Growth teams and 10+ stakeholders while integrating the fiscal year planning sheet to tie into the incremental budget tracking sheet for FY23.
• Identified critical inefficacies in planning based on the previous year's production to ensure maximized ROI.
• Managed ad-hoc process improvements to enhance the communication flow, avoid the issue of silos between teams, and simplify our processes and better clarify data.

Austin, Texas, US

• Implemented and managed innovative new data-driven processes, leading to a 91% increase in year-over year bid activity, 77% growth in overall sales project winning percentage, and improved efficiencies.
• Collaborated closely with the CEO, CFO, VP of Operations, and VP of Sales to improve department communication, mediate conflicts, and enhance the efficiency of the bidding, operations, manufacturing, supply chain.
• Partnered with site project managers to ensure 100% accuracy of project proposals against approved plans/designs, meeting all budgets/deadlines, maximizing revenues, and eliminating losses.
• Built key reports to track bid activity by salesperson, state, and month and generated a top 150 report to monitor the sales team's communication activities for continued performance enhancement.
• Led project that transitioned all marketing, sales, operations, and project management processes from HubSpot to Salesforce to optimize workflows, streamline processes, improve efficiencies, and consolidate.
• Organized and conducted a variety of employee events/functions, including happy hours, and team building activities resulting in a drastic increase in employee satisfaction.

Austin, Texas, US

* Established and managed strong business-to-business (B2B) and business-to-consumer (B2C) relationships with clients, architects, and vendors that increased sales volume, optimized sales forecasting, and improved customer success. *Led the change management project that transitioned the company’s CRM from Zoho to HubSpot, built reports and dashboards that.

• Created, edited, and strategically marketed thousands of digital content pieces through various social media channels, leading to a total digital network of 2M+ followers and over 4.5M monthly website visitors.
• Aligned with coding colleagues to implement search engine optimization best practices (SEO) and backlink strategies to optimize organic reach via Google and other search engines that led to a consistent.
• Partnered and negotiated with advertisers to grow the site's year-over-year revenue in the always evolving mobile and online advertisement industry.
• Led complex projects and all aspects of the businesses operations with a focus on growth to maximize return on investment (ROI) and increase conversion rates.

Bentonville, Arkansas, US

• Created scheduling for front-end and marketing departments to ensure adequate staffing without exceeding wage expenses.
• Coordinated with managers to ensure department collaboration to achieve all company goals and objectives.
• Partnered with human resources personnel to hire, train, and evaluate employees for the front-end and marketing departments, assuring the selection of qualified candidates for each position.

Master Of Business Administration - Mba

Bachelor'S Degree, Political Science