Marketing Lead
Atlanta, Ga, Us
North Highland is a global management consulting firm that delivers unique value, big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services through its Data & Analytics, Managed Services, Sparks Grove and TrueBridge Resources divisions.• Coordinated and analyzed 2015 and 2016 global client satisfaction survey, generating more than 15 opportunities worth roughly $10M in revenue.• Launched first company-wide marketing automation platform, broadening company reach and lead base to create more business opportunities.• Architected standard reporting across Marketing division by syndicating data from various systems in a digestible output, enabling executives to make better, more informed decisions. Data deliverables included various analytical methods including advanced analytic techniques such as regression analysis and clustering. • Led marketing efforts in defining new go-to market strategy for the firm, resulting in a shift from an industry focus to services and capabilities.• Responsible for upkeep and content of company website and blog, which have 800,000 sessions combined annually. Website traffic increased nearly 100% due to the SEO and content strategy implementations I led. • Managed northhighland.com refresh in Q3 of 2015, including designing and implementing RFP submission page, which has received 16 unsolicited opportunities for the company to date, including 4 for key targets.
