Brent Grainger Email & Phone Number

Oakland, California, Us

Redwood City, California, Us

• Mentored and managed a team of web developers, building career & skill development goals resulting in increased productivity and strong work satisfaction. • Assessed and improved dev procedures, reestablishing agile standards through grooming, a prioritization framework and more flexible staging options allowing for better stakeholder communications and expectation setting.• Oversaw the web team through 2 major company milestone launches: The launch of our new rebuilt client, and the introduction of new tier structures. • Worked with SEO agency to strategize, prioritize research, assign cross collaborative work, and implement updates to the marketing website to drive more organic traffic• Build custom SEO KPI dashboards in Google Data Studio to monitor efforts, and communicate insights to Marketing org• Build and maintained a dozen custom Google Data Studio dashboards in support of the content teams, campaigns, funnel analysis, customer support help article analysis and overall traffic KPIs in order to surface insights and propose optimizations• Used analytics to propose, prioritize (using PIE framework), plan and launch optimization experiments geared towards business and UX goals, driving a 20% YoY increase in marketing website testing velocity in 2021• Worked with in-house analytics team to create impact analysis summaries and shared with stakeholders & larger departments within the org as well as overseeing the implementation of any winning or business beneficial updates• Created and proposed web strategy and corresponding initiatives for the website and blog to increase engagement and drive conversion goals

San Francisco, California, Us

• Liaison between Marketing and Growth organizations, to ensure that new web pages align with strategic company goals and initiatives • Established Web Experience Model to promote the breakdown of departmental silos• Core member of Marketing Enablement team to capture and synthesize marketing needs to feed into website architecture, and customer flow optimization overhall• Proposed and built specifications for optimizations and A/B tests to help the conversion rate, for multiple channels (SEO, Direct)

San Francisco, Ca, Us

Manage a team of front end developers, overseeing multiple online marketing assets, both external and internal.- Work closely with design, editorial and internal business teams facilitate changes, updates and campaigns.- Work with project manager to assign items to take advantage of team members strengths, but also to allow for new skill development and growth.Research and advocate for any new technologies or processes that could provide efficiencies or advantages to Esurance.- Propose pilot programs to the Director of Web and Content Production for new platforms or technologies which could be of benefit- Plan, execute and report on implemented pilots programsLead for any technical SEO implementations as part of the core SEO team, working closely with our SEO consultants on strategy and planning.- Manage and build all analytical reporting for SEO initiatives.- Plan and manage all SEO technical implementations either though my team or working with back-end engineers.Review and report analytics frequently- Customize Google Analytics configuration to improve tracking - Oversee Google Tag Manager configuration on select platforms- Provide data and reports to SEO and other internal business units on request

San Francisco, Ca, Us

Oversee the weekly sprints and ad-hoc updates to the Esurance website by coordinating with Creative, Editorial and Development departments. Review requests from multiple departments and liaise with development on these requests to establish what is feasible.Assist in the planning and management of one off specialty projects with my department colleagues.Handle day-to-day HTML/CSS edits and updates to landing pages, website pages and external applications (Facebook apps etc.).Work with vendors on delivery and implementation support of external projects.Review analytics directly as well as reports from Analytics department and make recommendations to Web Production Director.

San Francisco, Ca, Us

Implementing Esurances re-brand across 600+ webpages according to new branding guidelines.Working with Esurances newly launched internal CMS and logging any defects and missing functionality.Drafting the business requirements document (BDR) along with the principal manager for the second phase of development on the internal CMS. Creating user interface designs and wireframes for phase two development

• Built 13 websites (brochure, directories, e-commerce and blogs) for beauty salons, Expos, and health service providers. • Worked with clients at all stages of the production from planning/design, development and testing, to launch. • Provided post-launch technical support, banner adverts, and email marketing campaigns

San Francisco, California, Us

Prepared 200 images from the archives using Adobe Photoshop fro upcoming centennial seasonRe-sized, cropped and color corrected images for optimal online viewing

• Created the wireframes and mockups for the user interface using Adobe Photoshop.• Performed quality assurance (QA) testing and used a bug reporting system during development.

• Prepared and managed 3 monthly print magazines for web publication. • Edited images, reformatted the articles into web friendly layouts, and created banners for sponsors from the printed magazines. • Worked closely with in-house editor to publish news and article updates daily on online versions. • Created and managed email marketing campaigns weekly using Mailchimp.com. • Provided customer support for business directories and trained select clients to maintain their own listing.

• Created motion graphics using Adobe Photoshop and After Effects projected during event. The content included animated graphic and texts in eight separate languages.• Motion graphics seamlessly looped during event with messages to engage the people attending to participate in the campaign• Looped DVDs created using Adobe Encore

• Managed the set up of all new customer user accounts. • Provided customer training and support both online and over the phone.

• Performed accessibility auditing on multiple websites for accessible accreditation based on W3C Web Accessibility Content Guidelines 2.0./US Section 508 guidelines. • Subcontracted as QA tester for a major mobile telecommunications operator based in London.

Bsc, Multimedia

Dip, Computer Science