Co-founder, managing partner, and marketing consultant. I provide integrated marketing consulting and lead execution, with specialities in creative, digital, brand and events, for our clients. I also manage WithKin operations.

Creative integrated marketer and digital leader with unique ability to define marketing strategies, build capabilities, tech and teams, and execute brand, creative and media programs top-to-bottom, for purpose-driven companies of all sizes. Some of my recent project work includes:Ebb Carbon - Designed and developed the website for this climate tech growth company in support of their public launchLove Fest Fibers - Developing a marketing roadmap and building capabilities for this e-commerce startup in the maker and craft categoryAPI Legal Outreach - Driving digital transformation of their fundraising capabilities, campaigns, and events for this 45 year old non-profitTSG Consumer - Provided strategic digital marketing consulting to accelerate growth for this private equity firm's portfolio companies, including Zoeva (beauty e-retailer), Backcountry.com (sports e-retailer), and Prive Revaux (apparel e-retailer). Worked with founders and executives across various consumer brands to up-level and scale their company’s marketing capabilities. dGenerate Films - Single-handedly designed, developed, and launched 2.0 website for dGenerate Films (dgeneratefilms.com), using database-driven dynamic pages and mobile-enabled design.

Created and led digital marketing capabilities for pioneering synthetic biology company Zymergen. Launched new digital brand, including website and social. Developed and implemented new strategies, capabilities, creative, and channels across web, blogs, social media, paid media, and more.

Global marketing leader driving forward the worldwide reinvention of Nokia through the launch and acquisition of product innovations in virtual reality (OZO), consumer digital health (formerly Withings), and mobile phones (brand partnership with HMD global). As the first digital marketing director at Nokia Technologies, I have been building teams, partner ecosystem, and capabilities from the ground up across worldwide markets.::Oversee strategy and execution for all digital touchpoints, including social media, digital advertising (including social, display, programmatic and search), digital platforms including web and marketing applications, digital innovation including virtual reality experiences and apps, and digital marketing tools. ::Key contributor to overall marketing big picture, including creative strategy, brand architecture, go-to-market plans, Nokia.com, and team development. ::Ability to roll up sleeves and execute at highest levels, including copywriting, UX design, Facebook ad buying, analytic reporting, and community management.

Original founding member of global consumer marketing team at photography and imaging hardware and software startup that launched groundbreaking mobile camera DxO ONE. Built and drove marketing strategy and execution across all digital touchpoints, including creative development and paid media management. ::Drive customer acquisition and launched brand and go-to-market plan for ground-breaking, award-winning camera DxO ONE. Drive trial and purchases for DxO software through performance-driven paid and owned media. Manage web media product DxOMark.com and e-commerce site DxO.com. ::Responsible for driving integrated global marketing efforts across multiple offices and all marketing channels. Built and oversee a team of nine and roster of four agencies. ::Develop and drive social media capabilities, launching new channels including Instagram and Tumblr, shifting towards visual, user-centric approach. ::Manage all email efforts. Architected evolution of email marketing capabilities to trigger-based, lifecycle-marketing based approach.

::Held unique role as both media and strategy director developing innovative digital-driven marketing campaigns for clients, including Visa, Gap, YouTube, Autodesk, Audi & Old Navy. Responsible for leading client relationships and internal teams spanning display, search marketing, social media, analytics, creative, and technology. Led innovation practice for the media department. ::Spearheaded media strategy driving user acquisition for YouTube's first advertising efforts, spanning web, TV, cinema, out of home, event marketing, mobile, and more. Took over Times Square with Coldplay, built a real-time display ad program for London Olympics, and drove go-to-market programs for YouTube original creator channels.::Led brand-building social media, influencer, and creative strategy for Visa’s global 2014 World Cup campaign, spanning 12+ countries, 6 languages, worldwide influencers, and real‐time production and deployment.::Developed innovative digital brand marketing firsts for Gap and Old Navy, including influencer marketing platform Styld.by, Shazam-able commercials, an interactive telenovela, virtual world storefronts, and Twitter hashtag parties. ::Developed integrated worldwide demand generation marketing strategy adopted by Autodesk around rich media content engagement, data-driven programmatic approach which lowered cost of reaching customers, and the first 3D ad for the iPad.::Stellar track record driving growth of business for AKQA. Successfully led final round pitch for Clorox account. Core member of successful YouTube Agency-of-Record pitch. Expanded existing business: YouTube added B2B marketing, Old Navy awarded creative services and Autodesk named AKQA Agency-of-Record.

::Co-founder and head of marketing and operations for pioneering digital film distribution company bringing independent films from mainland China to North America and beyond. Drove overall strategic vision of business. ::Developed business plan, created operating framework, built processes and tools, drove hiring. Raised startup capital from angel investors and oversaw incorporation. Led to acquisition by Icarus Films. ::Drove CRM and digital-driven marketing and sales strategy with academic institutions such as Duke & Harvard, home audiences worldwide, and exhibitors such as MOMA & Smithsonian. ::Led business development partnerships, including ones with Netflix, Amazon, Tribeca Film Institute, iTunes, Mubi.com, Indieflix, and Fandor. ::Built and managed Wordpress and Drupal website, Zoho and Salesforce CRM database, Vertical Response email platform, and Teamwork project management applications. ::Oversaw back office operations, including P&L, business planning, human resources, Quickbooks accounting, and financial analysis.

::Founding member and product management lead for the first-ever agency-side programmatic demand side platform, QuantUM, built in partnership with Microsoft. Interpublic subsequently rolled it into stand-alone company Cadreon.::Led and architected the platform with partner Turn.com, oversaw software requirements and development, and developed management and administrative process and tools. ::Established partnerships with media publishers, built out network, secured and managed inventory. Developed data management platform approach to align with Microsoft audience segments. Oversaw accounts and managed campaigns for dozens of Microsoft campaigns across business units.

::Directed digital media strategy, planning, and buying for Microsoft B2B group, including Small Business software, Office Live, and Windows Media Center. Emphasis on performance and lead generation business-to-business marketing utilizing display advertising, search engine marketing, and direct email.

::Creator of innovative community event space, restaurant, and lounge taken from concept to leased space in San Francisco's Mission District. ::Next generation community space dedicated to furthering education through classes, workshops, film screenings, talks, and other interactive programs around local-driven topics such as food, travel, technology, film, environmentalism, and local issues.::Created business plan, secured financing, managed budgets and P&L’s, conducted space hunt and lease negotiations, developed brand identity, website, architectural and interior design plans, and menu.

::Digital media consultant managing media campaigns and successful new business pitches. Brands: McAfee, Sun, Maxtor

::Originated and directed all outreach and marketing efforts for top PBS documentary news show Frontline at KQED. Collaborated with Emmy award-winning journalists and producers from PBS & NPR to showcase global news issues and further education and impact around the stories they reported on.::Strategically expanded audience through driving forty key partnerships, including Doctors Without Borders, Lonely Planet, Harvard, and World Affairs Council. Produced and managed screening events, effectively increasing brand awareness, building audience, and opening alternative distribution channels. ::Owned and developed content for website section, built email and CRM database, developed textbook distribution deal, oversaw outside contractors. Developed marketing collateral and educational tools such as lesson plans and textbook supplements.

::Founding member and director of iXL client marketing services, charged with originating, defining, and leading digital marketing, display advertising, search, and media efforts. Led a ten-person group at this leading interactive solutions company during transition from stand-alone independent to acquisition to IPO to become the largest web services company in the world. ::Managed P&L, led recruiting & hiring efforts, pitched and acquired new business, built training programs, defined and wrote business plan.::Worked on a best-in-class travel, technology, and media clients, including Netscape, AOL, Quokka Sports, gloss.com, Stamps.com, Hewlett Packard, Union Bank, Budget, Starwood Hotels, Virgin Atlantic.::Drove marketing services group integration across iXL teams spanning CRM/ERM, Web Development, Mobile, Business Strategy, Digital Media Services.

::Occupied dual role of head media strategist and account manager for AdWeek top five performance marketing agency. Founding member of team that opened San Francisco office.::Developed, implemented, managed, and analyzed marketing budgets and ROI strategies for website development, landing pages, online ad campaigns, and direct e-mail campaigns for Intel, American Express, and Adobe. ::Managed creative development, including the directing of creative strategy, presenting work to clients, and developing testing strategies.::Created 2.0 version of agency's proprietary media planning scoring model, used to maximize media efficacy.

::Integral in building and structuring one of the world's first and best digital media departments. Wrote agency points-of-view, negotiated corporate contracts, created ad standards, and developed technology solutions.::Developed pioneering advertising-industry initiatives, introducing digital advertising to dozens of websites, advising on the ad server Doubleclick, and deploying the first behavioral targeted campaigns in web history. ::Managed over forty campaigns for Microsoft, allocating the industry’s largest digital advertising budget. Developed go-to-market for Expedia and other key Microsoft consumer and B2B products.