Brent Hieggelke Email and Phone Number
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Serial entrepreneur across a wide variety of sectors. Currently co-founder of new concepts in the travel sector. Career wise, I have been a high-growth CMO / marketing executive comfortable with chaos in start-up and high-growth environments. Very experienced with marketing turnarounds and reboots for start-ups and growth stage companies across early and emerging categories. Seasoned evangelist, keynote, and panelist across all media, marketing, and mobile topics. Start-up executive (CEO of Second Porch where we built the first sharing economy vacation rental site in 2009 and sold it to HomeAway in 2011 pre-IPO).Created and led panels at global events like SXSW, Mobile World Congress, Cannes Lions, Advertising Week, Adtech, and hundreds of other media, start-up, mobile, and advertising conferences. I co-created and chaired several panels at SXSW Mobile Saturday, including a standing-room only session titled "Welcome to the era of Un-advertising" in 2015. Been featured or quoted in the Wall Street Journal, Forbes, Advertising Age, and hundreds of other publications.
Trip Jones Inc.
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Ceo/FounderTrip Jones Inc. Jan 2023 - Present
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Chief Marketing OfficerTrustr Mar 2023 - Present
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Cmo Chief Marketing OfficerCrowdstreet Nov 2018 - Jul 2022Austin, Texas, UsLeading marketing efforts for the leading commercial real estate online syndication and investment management platform. -
Cmo Chief Marketing OfficerBrandlive Jul 2016 - Dec 2018Portland, Oregon, UsCreated company's video-first marketing strategy and built marketing team from the ground up. Managed a small but highly effective team running live video monthly events, demand generation campaigns, SDR outreach, and re-architecting and growing the annual customer conference. Also did direct prospect outreach to C-level executives, which led to the closing of the biggest deal in company history. -
Svp MarketingVadio Jan 2016 - Aug 2016Hired as first marketing leader in pre-proof-of-concept music video platform. Achieved incredible press coverage for Shazam partnership.Rebuilt entire web presence and partnered with the executive team and board to attempt to validate the business model, which ultimately succumbed to the reality of the music industry economics, where the labels control distribution and demand royalty payments rendering innovators unable to build a sustainable business.
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Chief EvangelistUrban Airship Dec 2014 - Dec 2015Portland, Oregon, UsCompany spokesperson for launches, and public speaking appearances. Board member of the Mobile Marketing Association. Created high impact public sessions ranging from running the Wearables panel at Mobile World Congress featuring the team lead for Google Glass, and the Pebble smartwatch, to running the all-day mobile track at SXSW for three years running. Engaged with high profile customers and worked closely with CEO and CRO on strategic projects. -
Chief Marketing OfficerUrban Airship Dec 2011 - Dec 2014Portland, Oregon, UsPlayed key role in explosively growing company 300%, 200% and 200% in three years respectively. Redesigned entire brand and digital presence. Created innovative and interactive rich media campaigns. Managed all marketing strategy, demand generation, sales tools, press and analysts relationships, as well as in-depth leadership of high-profile company events. Led channel marketing team with key partnerships. Created one of the most successful ABM campaigns in tech history, with an 80% key customer engagement rate.
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Executive Marketing ConsultantHomeaway, Inc. May 2011 - Nov 2011Had a great transition of Second Porch to HomeAway, loved the folks there, and so happy for their IPO success in June. Still connected as an avid customer and power user of VRBO and HomeAway as a marketing channel for our vacation rental.
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Ceo, FounderSecond Porch Inc. Jan 2009 - May 2011Portland, Oregon, UsCo-founded Second Porch as the first social channel for vacation rentals, integrated with Facebook. First exit, delivering 80% return in one year, for Portland-based investment group Oregon Angel Fund (now Oregon Venture Fund). Successful exit to HomeAway, Inc. in May 2011. -
Vp Strategic MarketingOmniture Mar 2007 - Sep 2008Lehi, Utah, UsPositioning, speaking, writing and evangelizing the virtues of behavioral targeting, a/b testing, site automation and automated action from the vast web analytics data being collected. -
Chief Marketing OfficerTouch Clarity, Ltd. May 2006 - Mar 2007Led the move of this London-based company into North America from a marketing point of view. Helped establish the On-site Behavioral Targeting category as well as develop key industry relationships. Eventually one of those relationships blossomed into a buyout of our company and we are now happily part of the Omniture family.
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Vp MarketingWebtrends Mar 2000 - Mar 2006Portland, Or, UsGrew company from $19 million to $61 million in the first year. Played a key role in transition team through acquisition by NetIQ. Was responsible for massive demand generation efforts, website operations, PR and analyst relations, and all offline marketing, events, and influence vision and strategy as a member of the senior management team. -
Vp MarketingAbc Technologies (Acquired By Sas Institute) Jan 1997 - Mar 2000I ran the marketing function, including Business Development, Product Marketing, Corporate Markeing, Public Relations. We launched BetterManagement.com just before I left which is now a highly trafficked management portal. ABC Tech was acquired by SAS Institute about 18 months after I left.
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Co-Founder, Associate PublisherNewcity Communications 1986 - 1996While in college, launched alternative newsweekly in Chicago, grew to 75,000 copies per week in 1600 distribution points. Built and lead advertising sales and marketing efforts, played key role in creating national ad sales network, comprised of 100 alternative weeklies across the country and was the leading rep in network, with several million in sales personally.
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Mergers And AcquisitonsMorgan Stanley 1988 - 1990New York, Ny, UsFinancial analyst for the Mergers and Acquisitions group at Morgan Stanley in its heydey. Focused on new business pitches as part of the Transaction Development Group. Worked directly with MDs to prepare analysis and engagement strategies to engage directly with CEOs of multi-billion dollar organizations.
Brent Hieggelke Skills
Brent Hieggelke Education Details
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University Of ChicagoEconomics
Frequently Asked Questions about Brent Hieggelke
What company does Brent Hieggelke work for?
Brent Hieggelke works for Trip Jones Inc.
What is Brent Hieggelke's role at the current company?
Brent Hieggelke's current role is Travel start-ups founder: Trip JonesL: City Guides for Kids. Also founder of Trustr: people you know with places to go..
What is Brent Hieggelke's email address?
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What is Brent Hieggelke's direct phone number?
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What schools did Brent Hieggelke attend?
Brent Hieggelke attended University Of Chicago.
What skills is Brent Hieggelke known for?
Brent Hieggelke has skills like Online Marketing, Web Analytics, Lead Generation, Start Ups, Seo, Strategic Partnerships, Marketing Strategy, Online Advertising, Digital Marketing, Marketing, Strategy, Entrepreneurship.
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