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Brent Hoffman is listed as President at Productive Content, a with 2 employees, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Brent Hoffman.
Brent Hoffman previously worked as Director Business Development, Head of Rewards Group at Rhapsody (Realnetworks & Mtv Networks) and Finance, Revenue Accountant at Realnetworks. Brent Hoffman holds Bachelor Of Science - Bs, Accounting And Business/Management, Honors from San Diego State University.
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Deep technical knowledge with a soft touch. Turn client pain points into creative solutions and new services. Utilize strategic vendor partnerships, answer tough questions, and deliver results.Services:POS - omni-channel retail transactions integrated into one promotionAd tech - multi-channel promotional execution Campaign - awareness, acquisition, activation, conversion, retention, referral UX - engaging brand safe consumer experiencesData - signup, capture, CRM, analyticsContent:Local Experiences, Travel, Sharing Apps, Virtual Currencies, Gift Cards, Digital Entertainment, Walled Gardens, Kiosks Industries:QSR, C-Store, CPG, Retail, Apparel, Banking, Auto Brands:McDonald's, Wendy's, Circle K, Coca-Cola, Nestle, J&J, L'Oreal, Kroger, Best Buy, Discover, GMSpecialties:Distribution agreements, licensing, bulk, wholesale, bundles, white label, co-marketing, points, loyalty, rewards, incentives, premiums, GWP, on-pack, in-store, PIN codes, purchase validation, stored value, gift cards, sweeps, redemption, insurance
Listed skills include Retail, Mergers And Acquisitions, New Business Development, P&L Management, and 7 others.
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Global
We purchase Content for Brands to use as Rewards in high volume co-marketing campaigns.Brand partners engage their audience with popular rewards while Content partners reach new lookalike audiences. Brands get a guaranteed consumer experience with incentives for targeted demographics and budget. Content gets wholesale revenue with new customer acquisition and activation of existing customers.
Greater Seattle Area
Turned 2 co-promotions with Heineken and Kraft into a new service line for Rewards campaigns. In 4 years delivered over 200 deals to 50 clients for $200mm retail value codes, $40mm co-marketing exposure and $8mm wholesale revenue. The largest brand promotion was 100mm free downloads on 100mm cups as gift with purchase at 6,600 Wendy's locations, supported by co-marketing of $10mm print and $10mm advertising. The largest points program was My Coke Rewards which grew to over 10mm on-pack codes redeemed for downloads annually.Developed redemption hubs for engagement, opt-in and loyalty. Partnered with external vendors to integrate branding and assets with offers, promotions, interactive experiences, and APIs. Managed in-house promotional insurance, guaranteeing user experience. Approved all collateral for multi-channel advertising, reviewing consistency of offer, brand use and T&Cs.Grew from primary sales contact to setting processes for direct sales, external channels with agencies, and internal channel with ad sales. Final decision on pricing, products and bundles. Created new group and hired 2 direct reports; BD Mgr and PGM.
Greater Seattle Area
Maintained $10mm monthly global ecommerce revenue reconciliation. Reviewed company-wide distribution agreements for partner revenue T&Cs. Implemented revenue controls for acquisitions (Rhapsody & GameHouse). Developed new revenue reporting for Legal to save $1mil in annual global music royalties. Bootstrapped new rewards business, creating a budget and role to run it.
Greater Seattle Area
Finance and Logistics projects while K2 grew from $300 million annual revenue to $1 billion through acquisitions.
San Francisco Bay Area
Audit group during record 65 IPOs in 1999 and 85 IPOs in 2000 completed by the San Jose, Silicon Valley office.
Quick answers generated from the profile data available on this page.
Brent Hoffman works for Productive Content.
Brent Hoffman is listed as President at Productive Content.
Brent Hoffman is based in San Francisco Bay Area, United States while working with Productive Content.
Brent Hoffman has worked for Productive Content, Rhapsody (Realnetworks & Mtv Networks), Realnetworks, K2 Sports, and Pwc.
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Brent Hoffman holds Bachelor Of Science - Bs, Accounting And Business/Management, Honors from San Diego State University.
Brent Hoffman is listed with skills including Retail, Mergers And Acquisitions, New Business Development, P&L Management, Strategic Partnerships, Strategy, E Commerce, and Start Ups.
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