We purchase Content for Brands to use as Rewards in high volume co-marketing campaigns.Brand partners engage their audience with popular rewards while Content partners reach new lookalike audiences. Brands get a guaranteed consumer experience with incentives for targeted demographics and budget. Content gets wholesale revenue with new customer acquisition and activation of existing customers.

Turned 2 co-promotions with Heineken and Kraft into a new service line for Rewards campaigns. In 4 years delivered over 200 deals to 50 clients for $200mm retail value codes, $40mm co-marketing exposure and $8mm wholesale revenue. The largest brand promotion was 100mm free downloads on 100mm cups as gift with purchase at 6,600 Wendy's locations, supported by co-marketing of $10mm print and $10mm advertising. The largest points program was My Coke Rewards which grew to over 10mm on-pack codes redeemed for downloads annually.Developed redemption hubs for engagement, opt-in and loyalty. Partnered with external vendors to integrate branding and assets with offers, promotions, interactive experiences, and APIs. Managed in-house promotional insurance, guaranteeing user experience. Approved all collateral for multi-channel advertising, reviewing consistency of offer, brand use and T&Cs.Grew from primary sales contact to setting processes for direct sales, external channels with agencies, and internal channel with ad sales. Final decision on pricing, products and bundles. Created new group and hired 2 direct reports; BD Mgr and PGM.

Maintained $10mm monthly global ecommerce revenue reconciliation. Reviewed company-wide distribution agreements for partner revenue T&Cs. Implemented revenue controls for acquisitions (Rhapsody & GameHouse). Developed new revenue reporting for Legal to save $1mil in annual global music royalties. Bootstrapped new rewards business, creating a budget and role to run it.

Finance and Logistics projects while K2 grew from $300 million annual revenue to $1 billion through acquisitions.

Audit group during record 65 IPOs in 1999 and 85 IPOs in 2000 completed by the San Jose, Silicon Valley office.