Passionate DTC Leader | Digital Marketer | Growth DriverI've had the privilege of contributing to the growth and success of Direct-to-Consumer (DTC) businesses. My focus on brand building has been a labor of passion, with achievements quietly echoing through the corridors of strategic development.In the ever-evolving landscape of DTC, my journey has been marked by genuine collaborations with peer executives. Nurturing relationships based on trust and shared objectives, I've learned that true success is a collective effort. Together, we've navigated challenges, celebrated victories, and woven a tapestry of collaboration that transcends titles.In the heart of brand building and team leadership, my journey has been a mosaic of lessons learned with performance at its core. The growth of DTC businesses has been a shared triumph, guided by an appreciation for the unique contributions of every team member and the wisdom exchanged in collaborative executive relationships.As a hands-on leader, I've had the privilege of conceiving and executing integrated marketing strategies, specializing in product marketing, performance/digital marketing, and retail channel marketing. Guiding a small but ambitious team, we've collectively driven demand and scaled the Brixton consumer business.My role extends to leading growth hacking and marketing efforts, continually testing and optimizing tactics, messaging, pricing, promotions, lead capture, and more to enhance ROI. This iterative approach has been instrumental in shaping a dynamic marketing landscape that thrives on adaptability and constant improvement.My journey also involves developing and executing omni-channel marketing strategies for both physical and online retail channels. This comprehensive approach ensures a seamless brand experience, whether customers engage with us in-store or online.

Managed over 10 different brands• Manage eCommerce to ensure all digital efforts are fulfilled to contribute to the overall success and growth of all eCommerce sites.• Overall budget management for marketing and Ecommerce.• Ensure timely reporting to company and sales team on all marketing and ECOMM strategies.• Develop and execute digital marketing strategy across all channels including email, mobile, paid media, and organic. • Research and present third party solutions, that are focused on improving all Ecommerce channels.• Plan and implement site content update, merchandising, and inventory replenishment; launch new collection, integrated campaign, promotions and product features.• Maintain site information infrastructure, usability, functionality and visual standard. Resolve technical issues to improve overall user experience.• SEO/SEM: Plan, maintain, control budget and optimize performance for PPC campaigns, re-targeting, product listings ads, google shopping, organic search, SERP and display AD marketing,• Email Marketing: Develop Email content calendar and effective marketing campaigns to send out Email blast on a weekly basis. Experience in customer segmentation, targeting, creative and production.• Analytics: Identify KPI for each digital channel. Utilize web analytics tools to track and measure performance, and making adjustments to improve retention and conversion. Must set goals for business.• Continually researching new ideas to engage our online shoppers with compelling and interactive experiences, stay abreast with market trend, new technologies and software.• Manage online marketing and promotional calendars, including Email, Integrated campaigns and promotional offers. Mailchimp, Shopify, Magento, E-Mail Marketing • Content Marketing/Strategy • Social Marketing • Ambassador Marketing • Affiliate • Mobile • Full Omni-Channel • ERP Integration • Customer Service • Fulfillment and more....

Supra footwear and KR3W Clothing...Oversaw online marketing– budget, ROI justification and team management – paid search, SEO, Email, display advertisingDevelop and maintain a comprehensive ecommerce and demand generation plan that compliments the global brand strategyManaged the development of the ecommerce organization to meet revenue objectives and recruitment of the teamEmail marketing (email capture, list development and management, campaign development and implementation, etc.)Communication of plans, programs, and results to the management team and board.Management of multivariate (MVT) and A/B testing program for the web site to maximize visit to sale conversion rate.Developing measurement system to monitor and analyze customer lifecycle with focus on extracting actionable opportunities.Partnering with other functional areas in strategic development, planning, coordination, and execution of ecommerce activities/projects.Collaborating with purchasing managers to optimize match between online customer demand and specific product supply.Creation of segmentation strategy for email that maximizes life cycle of customers – increases 2nd order rate, and grows email database.Evaluate the performance of email sends, including the impact of promotional offers, subject lines, segmentation performance, click-thru rates and revenue generation and provide executable recommendations to the Executive Committee to improve future email performanceManagement of partnerships with 3rd party vendorsImplement testing strategies to continually uncover optimization levers, enhance learning, and improve performanceTracking, reporting, and analyzing PPC initiatives and campaigns, including understanding attribution analysis and impact of lifetime value.Reporting and analysis on a weekly basis for acquisition marketing channels and additional initiatives

DraftFCB, Irvine, CADigital Producer; Managed new project development, including sites, landing pages, apps and marketing initiatives from kick-off to go-live.Worked closely with internal team to outline project scope, goals, deliverables, budget, required resources and timing.Manage client expectations, including agency POV and report on project status.Effectively manage project scope.Delegate tasks to internal team and client roles as well.Understand the general build process including wireframes, design, development, QA, deployment, server configuration and post-launch maintenance.

Managed over 20 people in the ePub Documents department.Full electronic conversion from InDesign, Illustrator or Quark files using XHTML and CSS for use in iBooks app on Apple products.

I worked with various companies such as Boeing, Ingram Micro, Northrop and others. I did everything from sales, conceptual design and branding. I have done hand-lettering, vehicle lettering, sign graphics, banners, full scale websites, Complete UI’s and much more. I designed comprehensive illustrations, assembly illustrations and website development. The majority of work was spent building web applications, utilizing Flash for media/internet/web, focusing primarily on Flash Components, Flash Actionscript, Web Services Connections, etc….connecting, querying, and posting results from a backend database such as MySQL and Access, to name a few.

Worked on implementing a new CMS tool. Proprietary System for Vendors and Venue operators to schedule events online with AEG Live personnel and business units.

Designed architecture for the 2010 Vancouver Olympic Ticketing site. Also worked on implementing new features and introduce language translation for over 5 different countries.

Built Flash interfaces for presentations for the US Military and Integrated Defense Systems business units along with secret, classified development strategies. Also developed all internal websites for many business units within Boeing. Much more that I cannot talk about.

Conceptualized and developed new standards and procedures for the Marketing Dept.Designed collateral for such companies as; Cingular Wireless, Los Angeles Lakers, AOL Time Warner, Adelphia and others. Worked exclusively with local print houses and service bureaus and approved final designs and comprehensive illustrations.

Conceptualized and developed Primal's Internet site from initial vision to final production and implementation. Controlled updates to Primal's intranet site, as well as developed new standards and procedures for the Marketing Dept. Reconstructed Primal's brand guidelines. Contributed to the corporate website using ASP, SQL, ColdFusion, PHP, Flash, XML, Actionscript and classes

Developed WEB sites to communicate and promote future and current business objectives.Worked with corporate to develop new standards and procedures. Support of present and future infrastructure needs of the Intranet, Internet, & Extranet, using such language programs as ASP, PERL, PHP, COLD FUSION, My SQL and others, as well as GUI design software. Acted as publishing consultant and technical support consultant for over 60 marketing staff, including hardware, peripherals, software, e-mail, Internet and other Fluor specific applications.Noted Authority as a CNA (Certified Novell Administrator) assigning user & group rights to the Fluor (Worldwide-accessed) servers. Created an Online, WEB-based image library for use of entire corporation. (over 50,000 employees at the time) and assembled a small team of employees to manage it. (Still in use presently)