Brent Baldwin

Brent Baldwin Email and Phone Number

I help brands get People, Process, and Partners right to drive growth. @ MediaLink
Brent Baldwin's Location
Atlanta Metropolitan Area, United States, United States
Brent Baldwin's Contact Details

Brent Baldwin personal email

About Brent Baldwin

I believe that PEOPLE BUY BRANDS NOT PRODUCTS however, most companies market products, goods and services, making their unique selling point something transactional like a lower price, a product feature, or color/design. All of these can easily be replicated or improved upon. But, WHEN A CUSTOMER FALLS IN LOVE WITH A BRAND, especially a brand with a strong sense of purpose, they develop a relationship with that brand and their product that holds steadfast despite lower prices, product features, or new flashy colors from a competitive brand. In my 20 year career, I've been blessed to help some of the most PURPOSE DRIVEN BRANDS in the world such as The Harlem Globetrotters, Chick-fil-A, and Cartoon Network's Stop Bullying: Speak Up campaign uncover insightful truths so they can deliver on their purpose. I am uniquely skilled at seeing the story behind the data and translating it into completing marketing strategies.I hope the opportunity presents itself for us to work together to help your brand discover it’s sense of purpose and to jointly craft an AMAZING BRAND STORY that will deeply root your customers to your brand.

Brent Baldwin's Current Company Details
MediaLink

Medialink

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I help brands get People, Process, and Partners right to drive growth.
Brent Baldwin Work Experience Details
  • Medialink
    Vice President, Marketing Transformation
    Medialink Oct 2021 - Present
    Beverly Hills, California, Us
    Trusted confidant and advisor to Fortune 500 CMOs helping optimize marketing strategy, build best in class marketing practices, support marketing teams with the best agency partners, and navigate the internal ways of working to break down silos and unlock the true potential of their teams.
  • Nyoo Agency
    Founder And Chief Strategy Officer
    Nyoo Agency Jul 2020 - Present
    NYOO is a new type of agency providing EVERYTHING YOU NEED, NOTHING YOU DON'T.We are a strategy-driven and strategy first agency, desiring to truly understand your needs and pain points to help develop marketing and creative to best meet those needs.NYOO was built based on everything our founder loved about working with and for agencies but with a modernized approach to meet today's needs.At NYOO each project is unique just like each client is unique, so we build a unique project team helping avoid costly overhead and unnecessary creative talent being billed to your projects.Through our network of over 37,000 freelancers worldwide you'll be assured that task-specific experts, not generalists, will be assigned to your team.
  • Harlem Globetrotters
    Head Of Global Brand Marketing
    Harlem Globetrotters Jun 2019 - Jul 2020
    Peachtree Corners, Ga, Us
    Recognized alongside Coca-Cola, ESPN, Skittles, Hot Wheels, and Spotify as a 2020 Cult Brand Honoree at The Gathering conference for helping to return the Harlem Globetrotters to ‘cult brand status’.Oversaw a full rebranding including repositioning from basketball centric to family-focused, implementing a new creative approach from templatized to custom and engaging, rebalancing paid/owned/earned media mix, and building a new conversion driven website. Led a social media and brand pivot to develop #GlobetrottersAtHome a campaign in response to COVID-19 that developed and aggregated the best educational content for parents to use as supplement to resources provided by teachers for at home learning efforts. Built national partnerships with ValPak, Koo Koo Kanga Roo, Kidz Bop, Revibe, and GoNoodle that produced 200M+ targeted kid centric impressions at zero cost. Transitioned from a year end reflective ‘what did we do’ to building a 15-month rolling brand calendar that emphasized quarterly tentpoles, monthly priorities, and by department execution tactics.
  • Strottman International
    Director Of Marketing And Research
    Strottman International Jul 2018 - May 2019
    Irvine, Ca, Us
    Oversaw all elements of research, insights, and marketing for the agency's three largest accounts totaling over $50M in annual revenue.Partnered with account management teams to gather "points of pain", and crafted custom research methodology to drive the business forward.Partnered with CEO/President on competitive intelligence efforts supporting new growth in direct to consumer offerings.
  • Strottman International
    Director Of Strategic Planning
    Strottman International Jan 2018 - Jul 2018
    Irvine, Ca, Us
  • Strottman International
    Senior Strategic Planner
    Strottman International Jan 2017 - Dec 2017
    Irvine, Ca, Us
  • Feld Entertainment, Disney On Ice
    Senior Brand Manager, Disney Brand Marketing
    Feld Entertainment, Disney On Ice Mar 2015 - Dec 2016
    Palmetto, Fl, Us
    Drove the development of national marketing strategies and advertising materials for multiple ice and stage show productions with projection annual attendance of almost 10 million; integrating public relations, social media, and other promotional techniques. Built and managed relationships with the 95+ person Feld sales forces contracted advertising agencies, and key decisions makers at Disney. Collaborated with senior executives and cross-functional teams on marketing, branding, and partnership programs
  • Cartoon Network
    Marketing Manager, Brand Development
    Cartoon Network Dec 2012 - Mar 2015
    Atlanta, Georgia, Us
    Led marketing, strategy, and execution for Cartoon Network’s signature pro social campaign Stop Bullying: Speak Up that reaches 40mm+ youth, parents, and educators online and on TV. Supported Cartoon Network and Adult Swim consumer products teams by developing sales collateral and managing print and digital media budgetLed cross-functional team that transitioned Cartoon Network’s Move It Movement from a traveling summer tour to a year round strategic platform utilizing on the ground events, digital content, and on air promo spots/content.Supported Turner Network Sales marketing teams to create cable affiliate and network cross promotions, including a promotional spot with Comcast that ran during Super Bowl XLVIII.In conjunction with Cartoon Network President managed national partnership with the Boys and Girls Clubs of America.
  • Turner Broadcasting
    Project Manager, Cartoon Network, Adult Swim, Boomerang Research
    Turner Broadcasting Oct 2011 - Dec 2012
    Atlanta, Georgia, Us
    Managed research projects for Cartoon Network and Adult Swim consumer marketing teams including show awareness tracking, promo testing, and ad-hoc research requests.Presented primary research aimed at helping Cartoon Network employees better understand the target audience of kids at a division wide meeting to 500+ employees.Worked with Cartoon Network and Adult Swim consumer marketing teams to create ‘In the Know’ and ‘YouthBeat’ reports, a synthesis of multiple syndicated data sources that are visually appealing and easy to quickly digest for marketing, digital, creative, and consumer product departments.
  • Turner Broadcasting
    Senior Analyst, Research Ayakm
    Turner Broadcasting Apr 2010 - Oct 2011
    Atlanta, Georgia, Us
  • Moore & Symons
    Vice President
    Moore & Symons May 2008 - Apr 2010
    Managed strategic research design for key Fortune 500 clients.Managed account executives, project managers, research analysts, and temporary staff. Focus group and Individual depth Interview (IDI) moderator.
  • Moore & Symons
    Account Executive
    Moore & Symons Feb 2006 - May 2008
  • Racetrac Petroleum
    Brand R&D Analyst
    Racetrac Petroleum May 2004 - Feb 2006
    Atlanta, Georgia, Us
    Supported Director Brand Research and Development with consumer research, sports marketing, loyalty marketing, and grassroots marketing efforts.
  • In Zone Brands, Inc.
    Marketing Intern
    In Zone Brands, Inc. Aug 2001 - Feb 2004
    Atlanta, Ga, Us

Brent Baldwin Skills

Market Research Marketing Marketing Research Marketing Strategy Qualitative Research Leadership Brand Development Product Development Research Management Marketing Communications Advertising Analytics Strategy Social Media Social Media Marketing Focus Groups Integrated Marketing Project Management Business Strategy Competitive Intelligence Customer Insight Segmentation Retail Management Consulting Nonprofits Market Analysis Cross Functional Team Leadership Primary Research Spss Quantitative Research Advertising Research Survey Design Consumer Behaviour Digital Marketing Strategic Planning Healthcare Microsoft Excel Microsoft Word Microsoft Powerpoint Microsoft Outlook Loyalty Marketing Grassroots Marketing Sports Marketing Consumer Products Consumer Marketing Cross Promotions Research Design Digital Media

Brent Baldwin Education Details

  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Economics
  • Georgia Tech Scheller College Of Business
    Georgia Tech Scheller College Of Business
    Marketing And Economics

Frequently Asked Questions about Brent Baldwin

What company does Brent Baldwin work for?

Brent Baldwin works for Medialink

What is Brent Baldwin's role at the current company?

Brent Baldwin's current role is I help brands get People, Process, and Partners right to drive growth..

What is Brent Baldwin's email address?

Brent Baldwin's email address is br****@****ail.com

What schools did Brent Baldwin attend?

Brent Baldwin attended Georgia Institute Of Technology, Georgia Tech Scheller College Of Business.

What skills is Brent Baldwin known for?

Brent Baldwin has skills like Market Research, Marketing, Marketing Research, Marketing Strategy, Qualitative Research, Leadership, Brand Development, Product Development, Research, Management, Marketing Communications, Advertising.

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