Brent Mcdowell Email & Phone Number

Murphy, Nc, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

I create colorful face mugs that reflect my interpretations of emotions. Sometimes I sell them.• Started a business from the ground up• Sole member of company's research and development team; developing over 100 unique products• Salesman of the Quarter in Q3 2023; responsible for 100% of revenue during that time• Created and maintain company website and Instagram account; increasing traffic by 100%• Responsible for upkeep of company's equipment; ensuring 98% uptime• Effectively maintain stringent cleaning protocols• Wrote a satirical job description so people will hire me

Atlanta, Georgia, United States

Sought out by the Global Education & Training Leadership Team and recruited to correct seven-years of technical debt within Elekta’s learning infrastructure, create new Direct-to-Consumer revenue streams, and expand our virtual learning access to a global audience. Led the creation of Elekta’s global learning and development technical vision; setting strategic direction and objectives. Managed an international team of senior product managers, program managers, and contractors.• Led extensive market research to identify improved methods for customers to access and purchase training; spearheading the $1M+ investment for new Learning Management System (LMS), estimated to drive $21M in learning & development revenue over three years through establishing Direct-to-Consumer sales capabilities, including software as a service (SaaS), eCommerce, and subscription sales models. • Created, staffed, and developed the Project Management sub-team to drive significant operational efficiencies throughout Global Education and Training, resulting in a 23% reduction in training creation times. • Saved annual cost of over $250K by implementing cross-functional software management optimizations.• Responsible for developing the learning infrastructure strategies for over 300 internal trainers, regularly reinforcing training with knowledge transfers, role-specific user guides, and quick-tip videos.

Atlanta, Georgia, United States

Selected to assess and optimize the role of Integrated Marketing at Elekta based on my standout performance in Digital Marketing. Transformed integrated marketing role, resulting in increased collaboration and communication amongst regional, business line, and global marketing teams translating to a 20% decrease in collateral creation time across all channels. • Led MOSAIQ Plaza (Now Elekta One) go-to-market campaign resulting in a 64% YoY growth in qualified leads.• Worked closely with CMO and executive leadership to enhance visibility of software portfolio.• Leveraged multiple channels to create cohesive narrative showcasing Elekta's software portfolio through strategic marketing campaigns, including SEM, email, purchased media, trade shows, and KOL webinars.• Supported the onboarding of three acquired software products, including rebranding, continuation of established community efforts, and overarching portfolio messaging.

Atlanta, Georgia, United States

Elevated to lead Global Digital Marketing by VP of Global Marketing Communications. Tasked with maintaining operations through the challenge of a series of personnel changes and restructuring. Directed digital marketing channels, coached team, and maintained vendor resources for strategic growth in social marketing, marketing automation, web conversion, webinars, and SEO/SEM.• Optimized Elekta's marketing approach by implementing behavioral-based marketing automation and broadening data collection through in-person events, enhancing targeted messaging. ► Led the integration initiatives connecting Elekta’s CRM, Marketing Automation, Sales Enablement, and all ancillary applications to ensure necessary data transfers were in place. ► Automated sales team notifications and efficiently identified customer product interests, ensuring timely follow-ups and significantly boosting customer engagement.• Remarkable impact prompted Elekta to recruit additional teams to effectively accommodate the increase in customer demand.• Implemented budget efficiencies, reducing annual spending by 11%.• Increased webinar attendees by >300% through implementing a new webinar platform and establishing production standards, leading to the installation of a studio-grade sound stage.

Atlanta, Georgia, United States

Sought out and recruited by Elekta to build an integrated digital marketing technology stack that could identify customer interest, present relevant content, document consumer behavior, and present the findings in a consumable format for Sales personnel. Mandate was to build the foundational infrastructure and establish account-based marketing best practices to future-proof Elekta’s digital marketing initiatives. • Revitalized web development, fueling creativity and innovation to deliver captivating designs, seamless navigation, and enhanced integrations, driving remarkable 22% year-over-year surge in web traffic.• Provided UX consultation for customer support portal, helping drive a 7-point increase YoY in Services NPS.• Developed robust reporting tools for data-driven decision-making across product marketing, regional marketing, and global MARCOM teams.• Worked closely with Elekta’s Legal and Regulatory Affairs team to create necessary Quality Assurance documents outlining acceptable data collection and use in accordance with GDPR, CASTL, and CCPA. • Enhanced team capabilities by optimizing processes and employing a tailored project management platform.

Greater Atlanta Area

Recruited by The Creative Group to help drive optimizations in Fabric.com’s SEO efforts, including ensuring category pages were created for any combination of two category filters, creating page meta data best practices, improving taxonomy and navigation, and developing a backlink strategy for a growing affiliate marketing channel.• Worked with a team of Software Engineers to develop an innovative, automated page schema approach that would assign key meta tags to on-the-fly, dynamic category pages, leading to the indexing of more than a million dynamic category pages and ensuring a page with any combination of two filters (ex. Red Cotton Fabric or Patterned Minky Fabric) were listed on Google and Bing.• Achieved 20.8% YoY in average weekly sessions, indicating substantial engagement and user activity improvement.• Boosted revenue generated from SEO channel by 35.8% YoY to a total of >$285k per month. • Delivered expertise and guidance on modifying categorization systems to enhance user experience and improve ease of navigating through content.• Designed, built, and launched blog.fabric.com to bolster partnership marketing with affiliates and influencers.

• Directed the development of a new company• Led a team of contracted designers and developers creating new brand• Performed market research to identify appropriate advertising strategies• Built sales predictions from market competition and availability of parts

Atlanta, Ga

• Managed strategy and branding for twelve international companies• Led the rebranding of websites, part catalogs, and marketing collateral• Front-end manager for company website and eleven sub-domains• Designed and managed email campaigns using MailChimp automation• Maintained customer and prospect databases• Directly reports marketing results to Executive Team

Marietta, Ga

I performed general maintenance on C-130H aircraft. I was assigned to the isocronical inspection dock, and accomplished home station checks, minor, major, pre-flight, thru flight, post-flight, and acceptance inspections. Accompanied aircraft on deployments and performed flying crew chief duties.

Marietta, Ga

• Managed branding for a nationally recognized Corvette racing company• Front-end manager for company eCommerce website, MTIRacing.com• Draft technical specs and photo merchandise for eCommerce website• Managed weekly email newsletters and analyzed community response• Designed product packaging for top selling parts

Perry, Ga

Restock and organize display racks. Help coworkers with customer transactions, and answered any possible customer questions. I provided a good overall experience for the customer.

Warner Robins, Ga

Under the direction of the Golf Operations Manager, my duties include collecting retail and fee sales; greeting customers (members, daily green fee players and tournament players); ensuring the Pro Shop and rental equipment are clean and in working order on a daily basis; using the computer reservation system, making tee time reservations for members, non-members and tournaments; working closely with the starters and marshals to ensure smooth operation and traffic flow on the course.

Greater Nashville Area, Tn

I set up, operate, maintain and repair equipment used to enhance live events, such as microphones, video recorders, projectors, lighting and sound mixing equipment. I recorded meetings and presentations with video cameras, operate spotlights, adjust amplifiers, coordinate graphics used in displays and provide technical support for teleconferences, webinars and distance-learning classes. I terminated coaxial, RCA, BNC, XLR, TRS, Ethernet (CAT-5), and D-sub (12 pin and 24 pin) cables using soldering irons, crimping tools, and pin insertion and extracting tools while installing sound boards, speakers, compressors, equalizers, amplifiers, microphones, televisions, phones, computers, and automation devices.

Murfreesboro, Tn

I presented live shows within the studios live room. I was responsible for setting up microphones, directing the live sound crew, recording the performance using a 24 track RADAR, and assess any problems that occurred during the show.

Bachelor Of Science (Bs), Recording Industry

Activities and Societies: Co-Founded Omega Delta Psi the first professional recording industry fraternity. Worked in the Audio Maintenance.

Master Of Business Administration (Mba), Marketing

Education record

Master Of Business Administration - Mba, Marketing