Brent Freeman

Brent Freeman Email and Phone Number

Marketing Manager at Workwear Outfitters @ Red Kap
Brent Freeman's Location
Nashville, Tennessee, United States, United States
Brent Freeman's Contact Details
About Brent Freeman

I am a former agency account manager who transitioned to the client-side five years ago, I bring a unique blend of experiences and perspectives from both B2C and B2B domains.With seven years of agency experience, I had the privilege of serving renowned mega-brand clients such as Pedigree, Cesar, Ben's Rice, Temptations, and Coca-Cola. This exposure allowed me to develop a deep understanding of consumer behavior and both brand/shopper marketing strategies , while successfully launching marketing campaigns, uncovering insights, analyzing data and driving revenue for my clients.Today, I am proud to champion and empower workers who make our world work better by developing and bringing innovative uniform solutions to market. This shift has enabled me to transition from understanding consumers to comprehending the needs of B2B wearers and uniform program decision makers.Drawing upon my consumer knowledge and experience, I excel in areas such as market opportunity identification, new product launches, market research, content development, and building pipeline revenue. As the voice of the end-user and decision maker, I am dedicated to ensuring their needs are effectively met.As a leader and team player, I am committed to helping others succeed and thrive in their careers. My unique blend of analytical thinking and creative expression allows me to approach challenges from multiple perspectives. Building strong relationships is one of my greatest strengths, as I genuinely enjoy connecting with people, understanding their needs, and providing assistance whenever possible.If you're seeking a results-driven professional with a passion for driving business growth and fostering meaningful connections, I invite you to connect with me. Let's explore how we can collaborate and make a positive impact together.

Brent Freeman's Current Company Details
Red Kap

Red Kap

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Marketing Manager at Workwear Outfitters
Brent Freeman Work Experience Details
  • Red Kap
    Red Kap, A Brand Of Workwear Outfitters, Llc
    Red Kap Jan 2019 - Present
    Nashville, Tn, Us
  • Catapult Marketing
    Management Supervisor
    Catapult Marketing Feb 2018 - Jan 2019
    Lead strategic development of marketing programs for a total business line that accounts for over 29,000 retail locations and $30MM in Total Revenue. I am responsible for the account management, project management, financial management of $5MM budget, in addition to managing and growing client relationships across Mars Petcare, Mars Food, and Coca-Cola. I provide insights and strategic direction to my team, giving parameters from which to approach assignments and develop strategic plans and POV/recommendations, using analytic skills and all available data tools. I challenge my team to think differently about our accounts to cultivate and fully develop sound concepts/creative that exceed our client’s objectives. For Mars Petcare at Dollar General we developed an always-on promotion plan which consists of both targeted consumer offers and national offers that are cadenced with in-store trade offers along with being communicated to shoppers via media throughout their path-to-purchase. To date, our promotion plan has accounted for $1MM in measurable Gross Sales Volume while driving 200K incremental Mars pet buying trips to Dollar General stores.
  • Catapult Marketing
    Account Supervisor
    Catapult Marketing Jul 2014 - Feb 2018
    Developed and executed the consumer promotion plans for the world’s #1 Wet and Dry Dog food brands which together represented annual sales of $1.5B. Responsible for the day-to-day client management and implementation of programs and initiatives, as well as profitably managing and building the client’s business. Led our account team on all matters of execution and development of new concept ideas, including coordinating with production and creative groups on program development. In addition, I worked with senior team members on development and management of a profitable business plan recommendations and implementation. In coordination with the collective interagency and sales teams we built the national consumer promotion plan inclusive of equity building brand communication along with trial driving promotions for the launch of Cesar Home Delights wet dog food. As a collective team, we set best-in-class standards for category trial and launch and won Nielsen’s 2017 Breakthrough Innovation Award.
  • Catapult Marketing
    Account Executive - Shopper Marketing
    Catapult Marketing Jul 2012 - Sep 2014
    Responsible for day-to-day client management including planning, executing, and analyzing all our shopper marketing programs with specific focus on Publix, Ahold, Meijer, and ShopRiteDeveloped and executed insights-driven, retailer-specific shopper marketing tactics to guide the pet shopper along the path to purchase in order to drive trial, penetration, incremental display and overall sales of the Mars Petcare portfolioStrong client collaboration resulted in all of my accounts exceeding 2013 Sales Volume goals with an average index of 104.75
  • Healthcare Management Systems
    Marketing Analyst/Specialist
    Healthcare Management Systems Dec 2011 - Jul 2012
    Franklin, Tn, Us
    • Conducted competitor and market analysis to help sales and product teams make insightful strategic decisions, including: win/loss studies, potential market pricing/placement and product comparisons• Developed and implemented integrated marketing campaigns utilizing traditional marketing tactics to help position and drive brand awareness for product launches, trade shows and lead generation• Managed the development of communication and sales collateral, including: product fact sheets, case studies, success stories and newsletters for publication and distribution to prospects and clients
  • Healthcare Management Systems
    Mba Marketing Intern
    Healthcare Management Systems Jun 2011 - Aug 2011
    Franklin, Tn, Us
    • Led the development and management of company’s first 360 degree social media strategy, including: determining project goals, research, measurement metrics, conceptualizing, planning/brainstorming and reporting• Developed implementation plan for new collaboration software called SalesForce “Chatter” to help increase efficiencies in communication, account management, customer service and support throughout entire company• Collaborated with CRM Coordinator to develop sales force database consisting of over 7,000 potential clients and their funnel position within our marketing campaigns which helped establish equitable leads for our sales team
  • The University Of Tennessee Mba Program
    Communications Manager: Graduate Assistant
    The University Of Tennessee Mba Program Aug 2010 - Jun 2011
    Us
    • Honored as first graduate assistant in new marketing initiative to increase the MBA programs brand equity through attending and documenting over 20 events per semester via photography, video, and written follow-up • Identified strategic communication opportunities to increase the business school’s national/international audience reach to maximize alumni and potential student relations• Created press releases and news articles related to program events for distribution to alumni and local Knoxville media
  • Bone Mcallester & Norton Pllc
    Office Services Manager
    Bone Mcallester & Norton Pllc Jul 2009 - Jul 2010
    Nashville, Tn, Us
  • Logic Media Group
    Intern To The Director Of Client Relations
    Logic Media Group May 2008 - Aug 2008
    Us

Brent Freeman Skills

Market Research Shopper Marketing Marketing Strategy Integrated Marketing Microsoft Office Marketing Access Digital Photography Adobe Creative Suite Business Intelligence Competitive Intelligence Sfdc Ms Office Suite Videographer Data Mining Account Management Final Cut Pro Mappoint Descriptive Modeling Stumbleupon Sas

Brent Freeman Education Details

  • Haslam College Of Business At The University Of Tennessee
    Haslam College Of Business At The University Of Tennessee
    General
  • University Of Tennessee, Knoxville
    University Of Tennessee, Knoxville
    Communications And Information

Frequently Asked Questions about Brent Freeman

What company does Brent Freeman work for?

Brent Freeman works for Red Kap

What is Brent Freeman's role at the current company?

Brent Freeman's current role is Marketing Manager at Workwear Outfitters.

What is Brent Freeman's email address?

Brent Freeman's email address is b_****@****hoo.com

What is Brent Freeman's direct phone number?

Brent Freeman's direct phone number is +177029*****

What schools did Brent Freeman attend?

Brent Freeman attended Haslam College Of Business At The University Of Tennessee, University Of Tennessee, Knoxville.

What are some of Brent Freeman's interests?

Brent Freeman has interest in Children, College Football, Fishing.

What skills is Brent Freeman known for?

Brent Freeman has skills like Market Research, Shopper Marketing, Marketing Strategy, Integrated Marketing, Microsoft Office, Marketing, Access, Digital Photography, Adobe Creative Suite, Business Intelligence, Competitive Intelligence, Sfdc.

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