Develop short and long-term strategy for Touchstone Energy member recruitmentand retention.Leads execution of member engagement strategy to successfully meet or exceeddues revenue budget.Develops relationships with CEOs and C-Suite within member co-ops to enhanceretention and deepen relationships.Responsible for the accuracy of membership data in coordination with NRECAmembership department.Conducts targeted one-on-one member consultations to deepen engagement andstrengthen retention of member cooperatives.

Was responsible for championing and institutionalizing a culture of membership across NAHB’s affiliated local and state associations. Primary thought leader, bridging the gap between membership theory and practice. National lead on long-term growth and sustainability at local HBAs through shifting staff/leadership mindset, sharing best practices, and activating resources designed to help HBAs develop strategies to prioritize, activate and grow membership. Subject matter expert for HBA membership program development, work in collaboration with other teams throughout NAHB to identify and deliver innovative programs, initiatives, and products to support membership prioritization and resource adoption by local and state associations.

Executed direct sales for membership and non-dues programs--exhibition, sponsorship & advertising (retention & recruitment)Developed sales, recruitment and retention initiatives for in-house membership/event sales teamsIdentified and developed opportunities for new program offerings and expansion/growth of existing programs and servicesConducted outreach to activate member involvement

Defined goals and priorities and provided mentorship and direction for membership and exhibition team; developed and managed annual budget for member relations area. Directed membership recruitment/retention programs to grow association support and revenue base. Developed and administered member communication strategy to engage member participation and support Liaison between the association and the Membership Committee to develop appropriate membership strategy and policy to support successful renewal and retention efforts and revenue growth.Oversaw all organization-based membership, sponsorship, and exhibit-related revenue generating activities to strengthen near and long term funding of the association. Directed development of sponsorship offerings related to AWEA/ACP events and other programs to meet budgeted revenue.Oversaw sales and customer service related to AWEA/ACP exhibition offerings.

MembershipMet or surpassed all membership goals, increasing annual revenue by 3%-5%. Overall annualmembership growth during tenure was 14% with $1.8 million in new revenueSponsorshipManaged and executed sponsorship of all PCPC industry meetings. The 2014 PCPC AnnualMeeting, PCPC’s largest event, grew by more than 16%Publications, Subscriptions & Certificate ProgramCoordinated strategic marketing plans to ensure revenue goals were met, resulting inapproximately $4 million in non-dues revenue.Member Briefing SeriesDesigned, launched and produced the program to engage small and mid-market members, whichbecame a very popular benefit for members and an effective retention tool for low participationmembers.

Successfully managed association membership recruitment and retention efforts.Achieved development goals and acquired additional revenue to support divisional and organizational programs.Directed the U.S. Chamber of Commerce - Association Committee of 100.Built effective coalitions and grassroots initiatives amongst association members.Headed the collaboration of several Chamber divisions to develop new association products and packages, and recruitment opportunities.

Administered corporate membership recruitment and retention effortsCreated and implemented nationwide marketing activities through correspondence with clienteleOversaw membership renewal and cancellation proceduresManaged member and prospect information in association databaseAccurately tracked and maintained inventory of APPA publicationsAnswered inquiries, provided customer service and processed publication orders for association Distributed invoices for membership and publication sales

Created advertising and marketing campaign to promote services and programs offered to community membersConstructed new web links and features to existing web siteDeveloped an extensive employee manual for the departmentPlanned and assisted athletic programs and town events