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Brent is Co-Founder and Chief Strategy Officer for Psympl, which marries Machine Learning and AI with Consumer Psychology and Psychographics to create content that influences purchase decisions and activates desired consumer behaviors, with an initial focus on wealth management and investment marketing.Prior to launching Psympl, Brent was SVP Consumer Science & Psychographics for Upfront, a platform for digital patient engagement to improve health outcomes, grow clients' market share through consumer acquisition & loyalty and increase patient payments & collections. Brent led the development and ongoing enhancement of Upfront’s psychographic segmentation model and insights, which enable personalized messaging based on patients’ intrinsic motivations and communication preferences. Before that, Brent was SVP Marketing and Analytics for PatientBond (acquired by Upfront in 2022) for five years, following its acquisition of c2b solutions in 2017. Brent co-founded c2b solutions in 2012 to help healthcare organizations achieve their goals through consumer insights, tools, and expertise. Prior to c2b solutions, Brent spent 20 years in marketing with P&G in its Healthcare division, leading brands, customer marketing, and psychographic segmentation initiatives. Brent has delivered a variety of publications and industry presentations covering critical healthcare marketing and consumer understanding topics, featured in Forbes, MedCity News, The Commonwealth Fund, Population Health News and Healthcare Finance.
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Co-Founder And Chief Strategy Officer (Cso)Psympl Jun 2024 - PresentPsympl marries Generative AI with Consumer Psychology and Psychographics to create marketing content that influences purchase decisions and activates desired consumer behaviors. -
Svp Consumer Science & PsychographicsUpfront Healthcare Aug 2022 - Jun 2024Chicago, Illinois, UsSVP of Consumer Science & Psychographics for Upfront Healthcare, the industry's leading personalized patient access and engagement platform. Primarily responsible for developing, updating and facilitating the integration of consumer science and psychographic segmentation throughout Upfront products/solutions and company culture. -
Svp Marketing & AnalyticsPatientbond Dec 2017 - Aug 2022Salt Lake City, Utah, UsPatientBond was acquired by Upfront Healthcare in August 2022.PatientBond is a platform for automating patient engagement (e.g., emails, texts/SMS, phone calls, in-app/portal messaging, etc.), using a proprietary psychographic segmentation model, consumer insights and machine learning to customize communications according to the patient's "health personality." PatientBond helps healthcare organizations improve health outcomes, grow market share and increase patient payment collections. -
Evp And Chief Marketing OfficerC2B Solutions Sep 2012 - Dec 2017Mason, Oh, Usc2b solutions was acquired by PatientBond in December 2017. c2b solutions helps organizations succeed in a dynamic Healthcare Reform environment, leveraging consumer insights and business solutions to change consumer behavior and achieve superior results.Our robust market research and proprietary consumer segmentation model (91.1% predictive) provide a depth and breadth of insights on U.S. healthcare consumers, allowing healthcare providers to effectively engage patients, members, and shoppers and drive positive health behaviors. c2b solutions works with hospitals, insurance companies, pharmaceuticals & OTC manufacturers, retail pharmacies, and other organizations that could benefit from:- More effective definition and targeting of Prime Prospect consumer(s)- Maximizing the effectiveness of advertising, education, and communications- Identifying and developing new products and services designed for the target consumer- Developing and strengthening Brand Equity- Cost effective media selection- Customer service training based on your Prime Prospect consumer's needs/preferences -
Associate Director Of Customer Marketing, Health Care, OtcP&G Associate Director Of Customer Marketing Nov 2009 - Jun 2012Cincinnati, Ohio, UsCustomer Team Leader, P&G Healthcare e-Commerce- Led development of P&G Healthcare's first global e-Commerce strategy/Action Plan- Developed new multifunctional customer team (Marketing, Sales, Digital Marketing, Design, Market Research) to partner with a start-up e-Retail customer; led Joint Business Plan development and alignment- Innovative, multi-touchpoint CRM campaigns yielded up to +780% increases in sales for P&G Healthcare brands with e-Retail customer, +35% total market basket purchases, and 3X increase in Visit-To-Order rateCustomer Marketing, MDVIP (P&G subsidiary)- Leveraged consumer insights consulting as value-add to drive partnership among MDVIP and institutional customers (health plans, medical groups)- +200% increase in consumer traffic to MDVIP's website behind new target audience definition and marketing campaign -
Associate Marketing DirectorP&G Pharmaceuticals Associate Marketing Director 2006 - Oct 2009UsTeam Leader, P&G Healthcare Consumer Institute (HCI). HCI was P&G Pharmaceuticals' differentiated Go-To-Market strategy which leveraged P&G Marketing, Consumer Insights, and Strategy capabilities as a consultative value-add to strengthen relationships with key customers across healthcare delivery channels.- Drove P&G to Top 5 among pharmaceutical manufacturers in strategic value to managed Care customers, despite being #39 in Rx portfolio size (Health Industries Research Center)- P&G Pharmaceuticals achieved top Corporate Brand status among Pharmaceutical companies with Managed Care and Medical Group customers who worked with HCI (EquityScan)- Consulted Walmart on healthcare strategy and consumer insights in 9 month assignment to Bentonville, AR. -
Senior Customer Marketing ManagerP&G Pharmaceuticals Associate Marketing Director 1999 - 2006UsP&G Healthcare Consumer Institute (HCI)- Helped create multifuctional HCI team, growing team from 3 to 35 members (home office + field based) at its peak- Breakthrough Managed Care customer relationships leading to a 50% reduction in time-to-formulary for P&G Pharmaceuticals' products- Developed innovative Customer Marketing consultation tools driving as high as 5X share gains for P&G Pharmaceuticals' products among targeted customers- Demonstrated relationship and business successes across most channels of healthcare delivery: Managed Care; Integrated Delivery Systems; Medical Groups; Hospitals; Physician Practices; Retail Pharmacy
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Brand ManagerP&G Pharmaceuticals 1996 - 1998UsCustomer marketing, P&G Health Care Customer Organization (HCCO)- Defined and developed precursor/pilot role which led to creation of P&G Healthcare Consumer Institute (HCI)- Packaged P&G consumer insights and marketing methodologies into Business-to-Business consulting tools to help Managed Care customers achieve business objectives and drive mutual wins- Customer demand for capabilities and formulary wins for P&G products validated Go-To-Market strategy
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Assistant Brand ManagerP&G Pharmaceuticals 1994 - 1996UsMacrobid/Macrodantin brand (Urinary Anti-Infective)- Led North American marketing plans; #1 branded product in category- Built market share four straight quarters with no sales representative support via alternative marketing vehicles (direct mail, tele-detailing), targeting and messaging physician segments by prescribing behavior- Led Managed Care strategy; Developed P&G Pharmaceuticals' first Managed Care pull-through program
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Brand AssistantProcter & Gamble 1992 - 1993Cincinnati, Ohio, UsVicks Brands- Led promotion plans for Sinex sinus spray and Vicks Vapor Inhaler; relaunched Inhaler after 2 years with no promotion following reformulation- Only branded decongestants to grow share in heavily Private Label category- First in class promoted to Assistant Brand Manager
Brent Walker Skills
Brent Walker Education Details
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Miami UniversityBusiness Administration
Frequently Asked Questions about Brent Walker
What company does Brent Walker work for?
Brent Walker works for Psympl
What is Brent Walker's role at the current company?
Brent Walker's current role is Co-Founder and Chief Strategy Officer.
What is Brent Walker's email address?
Brent Walker's email address is br****@****cil.com
What is Brent Walker's direct phone number?
Brent Walker's direct phone number is +151331*****
What schools did Brent Walker attend?
Brent Walker attended Miami University.
What skills is Brent Walker known for?
Brent Walker has skills like Strategy, Marketing Strategy, Customer Insight, Market Research, Segmentation, Strategic Planning, Market Planning, Marketing, Cross Functional Team Leadership, Healthcare, Digital Marketing, Crm.
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