Co-Founder And Chief Strategy Officer (Cso)
CurrentPsympl marries Generative AI with Consumer Psychology and Psychographics to create marketing content that influences purchase decisions and activates desired consumer behaviors.
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@upfronthealthcare.com
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8 phones found area 513, 606, 859, 708, and 312
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Brent Walker is listed as Co-Founder and Chief Strategy Officer at Psympl, based in Cincinnati, Ohio, United States. AeroLeads shows a work email signal at upfronthealthcare.com, phone signal with area code 513, 606, 859, 708, 312, and a matched LinkedIn profile for Brent Walker.
Brent Walker previously worked as Co-Founder and Chief Strategy Officer (CSO) at Psympl and SVP Consumer Science & Psychographics at Upfront Healthcare. Brent Walker holds Bachelor Of Science (B.S.), Business Administration from Miami University.
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AeroLeads found 1 current-domain work email signal for Brent Walker. Compare company email patterns before reaching out.
Brent is Co-Founder and Chief Strategy Officer for Psympl, which marries Machine Learning and AI with Consumer Psychology and Psychographics to create content that influences purchase decisions and activates desired consumer behaviors, with an initial focus on wealth management and investment marketing.Prior to launching Psympl, Brent was SVP Consumer Science & Psychographics for Upfront, a platform for digital patient engagement to improve health outcomes, grow clients' market share through consumer acquisition & loyalty and increase patient payments & collections. Brent led the development and ongoing enhancement of Upfront’s psychographic segmentation model and insights, which enable personalized messaging based on patients’ intrinsic motivations and communication preferences. Before that, Brent was SVP Marketing and Analytics for PatientBond (acquired by Upfront in 2022) for five years, following its acquisition of c2b solutions in 2017. Brent co-founded c2b solutions in 2012 to help healthcare organizations achieve their goals through consumer insights, tools, and expertise. Prior to c2b solutions, Brent spent 20 years in marketing with P&G in its Healthcare division, leading brands, customer marketing, and psychographic segmentation initiatives. Brent has delivered a variety of publications and industry presentations covering critical healthcare marketing and consumer understanding topics, featured in Forbes, MedCity News, The Commonwealth Fund, Population Health News and Healthcare Finance.
Listed skills include Strategy, Marketing Strategy, Customer Insight, Market Research, and 46 others.
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A career timeline built from the work history available for this profile.
Psympl marries Generative AI with Consumer Psychology and Psychographics to create marketing content that influences purchase decisions and activates desired consumer behaviors.
Chicago, Illinois, US
SVP of Consumer Science & Psychographics for Upfront Healthcare, the industry's leading personalized patient access and engagement platform. Primarily responsible for developing, updating and facilitating the integration of consumer science and psychographic segmentation throughout Upfront products/solutions and company culture.
Salt Lake City, Utah, US
PatientBond was acquired by Upfront Healthcare in August 2022.PatientBond is a platform for automating patient engagement (e.g., emails, texts/SMS, phone calls, in-app/portal messaging, etc.), using a proprietary psychographic segmentation model, consumer insights and machine learning to customize communications according to the patient's "health.
Mason, OH, US
c2b solutions was acquired by PatientBond in December 2017. c2b solutions helps organizations succeed in a dynamic Healthcare Reform environment, leveraging consumer insights and business solutions to change consumer behavior and achieve superior results.Our robust market research and proprietary consumer segmentation model (91.1% predictive) provide a.
Cincinnati, Ohio, US
Customer Team Leader, P&G Healthcare e-Commerce- Led development of P&G Healthcare's first global e-Commerce strategy/Action Plan- Developed new multifunctional customer team (Marketing, Sales, Digital Marketing, Design, Market Research) to partner with a start-up e-Retail customer; led Joint Business Plan development and alignment- Innovative.
US
Team Leader, P&G Healthcare Consumer Institute (HCI). HCI was P&G Pharmaceuticals' differentiated Go-To-Market strategy which leveraged P&G Marketing, Consumer Insights, and Strategy capabilities as a consultative value-add to strengthen relationships with key customers across healthcare delivery channels.- Drove P&G to Top 5 among pharmaceutical.
US
P&G Healthcare Consumer Institute (HCI)- Helped create multifuctional HCI team, growing team from 3 to 35 members (home office + field based) at its peak- Breakthrough Managed Care customer relationships leading to a 50% reduction in time-to-formulary for P&G Pharmaceuticals' products- Developed innovative Customer Marketing consultation tools driving as.
US
Customer marketing, P&G Health Care Customer Organization (HCCO)- Defined and developed precursor/pilot role which led to creation of P&G Healthcare Consumer Institute (HCI)- Packaged P&G consumer insights and marketing methodologies into Business-to-Business consulting tools to help Managed Care customers achieve business objectives and drive mutual wins.
US
Macrobid/Macrodantin brand (Urinary Anti-Infective)- Led North American marketing plans; #1 branded product in category- Built market share four straight quarters with no sales representative support via alternative marketing vehicles (direct mail, tele-detailing), targeting and messaging physician segments by prescribing behavior- Led Managed Care.
Cincinnati, Ohio, US
Vicks Brands- Led promotion plans for Sinex sinus spray and Vicks Vapor Inhaler; relaunched Inhaler after 2 years with no promotion following reformulation- Only branded decongestants to grow share in heavily Private Label category- First in class promoted to Assistant Brand Manager
Quick answers generated from the profile data available on this page.
Brent Walker works for Psympl.
Brent Walker is listed as Co-Founder and Chief Strategy Officer at Psympl.
AeroLeads has found 1 work email signal at @upfronthealthcare.com for Brent Walker at Psympl.
AeroLeads has found 8 phone signal(s) with area code 513, 606, 859, 708, 312 for Brent Walker at Psympl.
Brent Walker is based in Cincinnati, Ohio, United States while working with Psympl.
Brent Walker has worked for Psympl, Upfront Healthcare, Patientbond, C2B Solutions, and P&G Associate Director Of Customer Marketing.
You can use AeroLeads to view verified contact signals for Brent Walker at Psympl, including work email, phone, and LinkedIn data when available.
Brent Walker holds Bachelor Of Science (B.S.), Business Administration from Miami University.
Brent Walker is listed with skills including Strategy, Marketing Strategy, Customer Insight, Market Research, Segmentation, Strategic Planning, Market Planning, and Marketing.
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