As an Accounting Financial Analyst, I enriched FP&A reporting for an optimal user experience and clear insights, effectively deployed SAP Concur Accounting software for Expense management processes, and created training materials for all users. I maintained essential financial records encompassing Balance Sheets, Income Statements, and Inventory reports. Furthermore, I consistently provided timely data analysis and presentations to senior and executive leadership.

Within this role at Truist (initially BB&T), I identified reporting risks and proposed efficiency solutions using tools like Visual Basic, Power Query, and Power BI. I initiated and executed the Truist Executive Management Business Review (MBR), offering performance evaluation for all Mortgage Servicing lines. Pre-merger, I evaluated new software impacts in Performance Management, EDR, and SBO. Actively led departmental Effective Challenges, streamlined mortgage servicing risk controls, and processes. I enhanced existing reports with aesthetically-pleaseing visualizations and marketing insights, delivered periodic reports, and presented Ad Hoc data analyses to senior executives.

This role involved identifying new market opportunities, conducting competition and customer analysis, evaluating demographics, pricing, distribution channels, and marketing outlets. I played a pivotal role in tracking Key Performance Indicators to measure profitability and goal achievement.I defined the company's voice and managed social media platforms on Facebook and Twitter, oversaw the development of new trade show and exhibit materials, managed the marketing budget, and maintained all marketing communication materials, encompassing both digital and print mediums.

I directed a national sales team of 9-11 representatives, overseeing inside and outside sales operations across the country. My responsibilities included the analysis of sales and marketing data to inform decision-making.I actively participated in the development and execution of marketing plans and programs, leveraging market analysis to achieve targeted sales and profit objectives. I initiated and evaluated workflow process improvements to enhance operational efficiency.Additionally, this role involved providing support for various product lines and maintaining a comprehensive tracking and forecasting system for business activity. I implemented sales strategies with a keen focus on new business development. Lastly, I developed and maintained an efficient tracking system for all advertisements sold.

• Managed monthly collateral production to ensure timely delivery • Evaluated and recommend work flow process improvements• Implemented Project Management software (Workamajig) to assist operational goals

• Independently operated a B2B company providing direction and sales support for Trade Shows, promotional products, commercial printing, marketing and multi-media videos• Managed all aspects of the business including sales, marketing, customer service, order fulfillment, and production• Negotiated rates and contracts for print and digital media, securing the lowest rate for the highest ROI• Effectively communicated with clients to develop successful and comprehensive turn-key solutions(creative conception to fulfillment)• Created a branding campaign for Keva Smoothie Company, a national restaurant chain including logo design and development, trade show displays, print ads, menus, loyalty program, packaging designs, promotional collateral and seasonal strategic marketing campaigns• Directed the development process and advised location and placement for maximum exposure of advertising materials for in-store use• Marketed national and local clients through print campaigns, social networking websites, promotional events and trade shows resulting in better brand recognition, increased revenue, and an increase in web trafficSpecialty/custom promotional products and direct imports, commercial printing, direct mail, trade show, event coordination and marketing solution support, purchasing

• Developed company‐wide program for increased profitability, accuracy, and reporting to clients; subsequently led to an error re-run reduction of 20%• Instituted and directed niche‐market screen‐printing division with estimated $100,000 sales in first year• Recommended and administered a computer‐based system for job tracking and management, improving production times by 47%• Managed all projects involving advertising agencies and high profile clients• Organized and prioritized workflow and logistics from planning to delivery; generated timelines and schedules for employees to streamline production• Developed strategic relationships and proactively negotiated competitive contract terms and pricing with vendors to expand the scope of business, boost overall profit margins, and reduce company overhead• Responsible for Project Management, Estimating processes, outside purchasing and updating of database costingeMedia Group has full prepress and bindery departments, several offset full-size presses as well as a digital printing division. Recognized nationally as an industry leader in the competition numbers arena, eMedia Group's numbers are used in the nation's top running and cycling events.

• Managed 120 client accounts responsible for $1.13 million in sales• Assisted with sales growth in client base of $400,000• Developed inter-office communication standards• Managed customer relationships through team approach with client, sales personnel and production management• Oversee project management including sales service, estimate specifications and RFQ processes

• Electronic imposition• Page layout and design• High resolution photographic scanning and retouch• Special effects generation

Martin Printing is a full service sheet-fed and web printing house with full bindery and mailing capabilities• Electronic Imposition• Page layout and design• Drum and flatbed photographic scanning• Initiate and assist with company-wide equipment calibration processes• Special effects generation