Promote through social media and on-site in parks the Fi GPS Dog Collar.

Develop and implement programs for new and existing customers, in order to create destinations within their stores for a wide range of products, with a focus on appearance, layout, selection, and placement, gearing solutions to the customers market/demographics. Recognize weaknesses, strengths, and trends to ensure company is up front with emerging opportunities/categories. Find, source, and develop action plans for new items, developing promotional materials to educate store personnel on targeted items. Manage merchandising team, executing on-site store work/performance by identifying categories where our marketing efforts and DSD expertise increase overall sales by double-digit percentages. Strategically develop multiple week’s agendas so work is done thoroughly, efficiently, on-time, and in one trip. Manage company expenditures for needed materials, including racking, POS materials, and other merchandising materials. Attend national trade shows to find new opportunities or improvements to existing programs, helping company to be a needed asset to customers. Establish and maintain relationships with brokers and suppliers to secure needed support, pricing, and product development.

Led a team of 9 sales routes throughout western Washington, encompassing Seattle, Bellevue, Tacoma, Olympic Peninsula (Gig Harbor, Port Orchard, Bremerton, Poulsbo, Port Angeles). From small mom & pop stores to large format grocery stores, executed promotions, maintained schematics, pushed new items into the market, trained new sales representatives, pushed company approach and technique to grow business for stores and business.

Ran, operated, and excelled running a full-service DSD sales route during an extreme national economic recession. Grew sales utilizing key items targeted to my territory, managing truck and store inventory, spoils, and popular products/categories. Adjust inventories according to trends, maximizing store and route performance. Consistently led region in sales, executing new product initiatives and selling company programs. Significantly exceeded route sales goals at a time others were struggling to hit goals. Effectively managed truck inventory and par levels for 500-600 unique products. Became go-to trainer for new hires, thoroughly teaching functions of a DSD sales route. Through this performance, received a promotion to lead a team of 9 routes, covering north Seattle to DuPont.

Ran and executed full range of functions for a small business, with an ownership stake. In first full year, achieved record sales growth compared to affiliated franchisees with a similar sized territory.

Introduction to direct B2B sales, executing solution selling across the United States, starting early for east coast customers and staying late for Hawaiian/Alaskan customers. Developed residual business focusing on highly-consumed products that would be purchased on a regular basis. With that base, attacked larger opportunities to sell higher volumes of key products to hit sales target.

Entry-level marketing position, developing marketing collaterals promotions, sales reports, lead management and execution, vendor follow up, and sales/customer support. Developed these skills to improve knowledge and understanding of sales role within the organization.