Brent Phillips Email & Phone Number

Winnipeg, Manitoba, Canada

Economic Development Winnipeg’s (EDW) mission is to promote and influence economic growth in Winnipeg. Our team is made up of passionate Winnipeggers who build connections across our city and industries to lead, facilitate and promote Winnipeg’s economic development and tourism efforts.As Manager of Partner Engagement and Events, I help our team create engaging events, manage partner strategies and cultivate strong working relationships to bring our partner program to life.

Winnipeg, Manitoba, Canada

Managed reopening of the Royal Aviation Museum of Western Canada, attracting more than 65,000 paid visitors in first year of operations. Developed and implemented go-to-market branding, communications & marketing strategy for the reopening of the new museum in 2022, resulting in surpassing revenue goals and an 262% increase in website traffic.Key accountabilities included strategic leadership in marketing, visitor experience and member services to achieve visitor and membership revenue goals; lead Marketing and Visitor Experience teams in developing programming and events to increase visitation; provide leadership and support for other earned revenue lines including venue rentals, special events and giftshop.

Winnipeg, Canada Area

Responsible for the development of marketing, media relations and communications strategies andadvertising campaigns to realize sales targets for subscription and single ticket campaigns. Other responsibilities include managing social media channels, online advertising, media buying and managing development of WSO’s in-house programs to contribute to organizational strategic operations.

Winnipeg, Canada Area

Develop, foster and nurture relationships with aligned partner organizations, represent North Forge atcommunity events and manage sponsorship activation requirements and social media channels. Developed, managed and promoted North Forge events and programs as well as manage relationship with marketing agency to develop marketing collateral and fulfill sponsorship activations.

Winnipeg, Canada Area

Product Manager responsible for development and implementation of membership acquisition andretention campaigns including strategic plans, sales and marketing programs to achieve objectives. Managed and executed a robust annual direct mail program to increase membership growth by analyzing campaign results. Monitored and reviewed customer satisfaction results to look for improvements and ensure customer satisfaction goals are met while supporting the company’s overall strategy and goals.

Winnipeg, Canada Area

Managed Royal Manitoba Theatre Centre (RMTC) annual marketing budget and strategy, whichresulted in a 29% increase in paid admissions over five years, including record subscription sales of20,428 in 2007-08 season and $3.8 million in ticket revenue. Led staff in rescaling and pricingstrategy audit and implemented changes in 2012-13 season.Starting as the Marketing Associate in 2002, managed marketing campaigns and budgets for the MTCWarehouse, Master Playwright Festival and Winnipeg Fringe Theatre Festival. Promoted to Director inOctober 2005, responsibilities included achieving seat and revenue goals for the MTC Mainstagesubscription and single-ticket campaigns and overseeing the Marketing & Communications department.Other duties include managing media buying and sponsorships, budgets, pricing and integrated marketing & branding strategies for all of MTC’s programming.