Brent Rinehart Email & Phone Number

Charlotte, North Carolina Area

Plans, directs and monitors all communications and public relations activities for The Salvation Army of Greater Charlotte and The Salvation Army Boys & Girls Clubs of Greater Charlotte.Develops and directs local branding efforts, including creating promotional materials such as annual reports, brochures, newsletters and more.Drives community engagement and develops relationships with corporate and community organizations and media partners.Leads the local crisis communications team.Manages communications team, which includes oversight of social media, all digital communications, special events and volunteer management.Provides talking points, training and counsel to organizational spokespersons; Regularly serves as a spokesperson, when needed. Directs internal communications strategy, which includes monthly newsletters, internal events, organizational “town halls” and more.

As a freelance writer, I've published articles on topics including family, marriage, parenting, faith and career. I write regular features for several regional publications, national websites and national magazines. As a marketing/PR consultant, I've assisted grassroots nonprofits with various communications, marketing and public relations projects.

Charlotte, Nc

Managed public relations efforts for nonprofit organization with 450+ employees.Managed PR and promotions staff and interfaced with vendor PR firms.Developed and implemented public relations and media plans that measurably deliver results. Monitored and reported media coverage to senior management.Developed organizational message points, media statements and call-center scripts.Initiated, received and responded to media inquiries.Monitored social media and reported trends to senior level management. Provided oversight and direct management of several large social media communities.Blogged on behalf of the organization; provided counsel to others on blogging strategy.Managed internal organizational communications, including weekly employee e-newsletter, intranet communications and other initiatives.Provided insight in internal strategy meetings concerning marketing communications, branding, advertising and new donor acquisitionConducted spokesperson training with organization representatives, as needed. Served as organization spokesperson, as needed.

Experience includes marketing communications, media relations campaigns, collateral development, advertising campaigns, special events and more, across a variety of industries from real estate and telecommunications to retail and restaurants. Managed clients and projects from strategy phase to implementation to tracking and reporting results. Worked with national, regional and local brands such as Ingersoll Rand, Coca-Cola Bottling Company Consolidated, United Way, H&R Block, Crescent Resources, Bank of America, Brixx Wood-Fired Pizza and more.Managed media relations campaigns resulting in coverage in local and regional print and broadcast outlets, as well as national trades and websites.Managed the development of collateral pieces from start to finish, including content development, copywriting and editing as well as managing the design and printing.Coordinated all aspects of a variety of special events ranging in size and scope.Managed print and Web advertising campaigns, including media buying and creative art direction.

For the Charlotte Sting: wrote and distributed weekly releases, compiled media clips, assisted with pre- and post-game media activities including coordinating media credentials, obtaining post-game quotes, etc. Assisted with the development for the preseason and postseason media guide. Also, filled in on a regular basis as a statistician for radio broadcasts.For the Charlotte Bobcats: assisted with events surrounding the announcement of the team and its inaugural season. Also coordinated pre- and post-game media activities as described above, and provided statistician support for a number of radio broadcasts.

Bachelor’S Degree, Public Relations

Activities and Societies: Public Relations Student Society of America

B.A., Journalism And Mass Communication

Activities and Societies: Public Relations Student Society of America Intramural Sports