Brent Rippentrop Email & Phone Number

Vice President Brent Rippentrop of RSC Equipment is a marketing and finance executive with more than three decades of experience in directing financial strategy and business development. Presently, Brent Rippentrop is head of RSC Equipment's financial planning and analysis division, a position he has held since 2010.Prior to joining RSC Equipment, Brent Rippentrop worked for 29 years with Deere & Company, a world-leading supplier of agricultural and construction equipment. Mr. Rippentrop joined Deere & Company in 1979, initially serving in accounting as an internal auditor. Demonstrating an aptitude for business development and financial strategy, Mr. Rippentrop became a sales finance analyst, then a pricing manager, and later Manager of Finance. As part of the treasury division, Mr. Rippentrop oversaw funding strategies, and was the first in the company to actively utilize derivatives for interest rate hedging.Mr. Rippentrop eventually moved from treasury to business development. As the Director of Business Development, he was instrumental in a number of mergers, acquisitions, and joint venture initiatives, developing and implementing strategies for both domestic and global expansion.Because of his experience directing large-scale marketing initiatives, Mr. Rippentrop joined Sunstate Equipment Company in 1997, a satellite investment entity of Deere & Company. As Director of Market Development, he played a key role in the establishment of 30 new "green start" stores, an initiative which expanded market coverage from three states to eight states, and quadrupled revenue within a span of three years. This success led Mr. Rippentrop to a position as Vice President of Marketing for John Deere Credit. He generated more than $200 million in annual incremental sales, and created a "Center of Excellence," which became Deere and Company's primary direct marketing center for business in the United States and Canada.