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BArch + MBA + ScoopU: The Path from Architect to eBike Entrepreneur. Architecture:I was happiest when I coordinated: talk to the contractor and engineers in the morning, the designers and owner in the afternoon, and a city council that evening. From Atlanta to Las Vegas to Denver, I found myself in the Hospitality and Casino niche. That’s where I learned that design thinking went beyond aesthetics and deep into strategy. Technology Consultant:As we electrified our drafting, I fell in love with tweaking all that technology. Then, I found myself in Silicon Valley, designing document databases for law firms by day and assessing pre-IPO tech by night. Here was my inside peek at how VCs worked. MBA to ScoopU:9/11 was a time to retool and move away from the big city. In Fayetteville, AR, I wrote business plans and helped two friends acquire a Ben & Jerry’s franchise. Suddenly, I’m a partner and scooping ice cream in Branson. That was a crash course in running and marketing a business. Switching Gears to Marketing:Digital was becoming a big deal, and I loved it. This new passion led to Bentonville, AR, and a career in consumer packaged goods. You learn a lot working with Mom Bloggers that move million$ off the floor at Walmart.Modthink Marketing:In 2012, I started my agency. We do everything a digital agency does with a unique twist on enabling our client’s subject matter experts to be micro-influencers in their industry. I’m using all my lessons learned to help these companies succeed. The best part? As our clients grow, I meet the people they are hiring, and I see the impact they have on families and our communities.Crucible Moment:To succeed at Modthink, I gave up an active lifestyle for one behind a keyboard. Fifty extra pounds in a pandemic is… not good. To get healthy, I turned back to my love of biking. I dusted off my bike, started riding again, and hated every sweaty, wobbly, scary second. I turned to eBikes, but they were in short supply. I had a kick-butt bike already, so I taught myself how to convert it. Now I ride more, harder, farther. I lost the 50, and I feel amazing. My mission is to enable more people to ride their best lives. Greenway Bike Company:GBC is how I’m doing it. Currently, we resell kits online and convert bikes locally. As we do this, we’re rolling out enhancements to fill feature gaps. All while we’re developing our next-gen eBike tech to power our conversion kits, inframe motors, and line of eBikes. Want to talk about marketing, eBiking, and where they intersect? Message me!
Modthink Marketing
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Ceo And Chief Thought OfficerModthink MarketingFayetteville, Ar, Us
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FounderGreenway Ebikes Mar 2021 - PresentFayetteville, Ar, Us* Disrupting the eBiking Industry: Targeting the 89% who want affordable and accessible options to get on the trail.* Technology Enhancement: Upgrading existing motor technologies while we develop our own next-gen eBike tech.* Market Validation: Testing assumptions through the Builders and Backers Idea Accelerator and the UA GORP Incubator.* Business Scaling: Following trail map to scale conversion business, launch innovative features, and initiate prototyping projects for "Made in the Heartland" manufacturing.* Economic Impact: Create 3 new jobs and generate $1.5 million in revenue in year one as part of the booming $16 billion eBike market.* Beyond Biking: GBC is more than an eBike Technology company; it's a movement enabling people to rediscover the joy of biking and ride their best lives. -
Ceo & Chief Thought OfficerModthink Marketing Jan 2012 - PresentFayetteville, Ar, UsINBOUND Marketing is our expertise; our culture is our competitive advantage. Our team of bright, enthusiastic professionals is dedicated to making our clients successful. Each day, we wake up thinking how we can improve your online presence, leverage your subject matter expertise, design your creative content, and syndicate your message across the channels where your customers live. If you want to turn your website into a business development superstar that is always on and prospecting qualified leads for your business ---> You want INBOUND! Connect with us at www.Modthink.com and let's determine if INBOUND marketing is right for you.
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OrganizerTedxfayetteville May 2012 - Apr 2014I love TEDx and TEDxFayetteville was an opportunity for me, twice, to work with amazing people in my community. The people that came out of the woodwork to overcome their fears and present their passions in front of a live audience was incredible. More so were the individuals, businesses, and organizations that came forward to help us put on these events. When are we going to do this again?!
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Social Media MixologistCollective Bias 2009 - 2012Rogers, Ar, Us* Transitioned into the realm of social media marketing, gaining exposure to major consumer packaged goods (CPG) brands.* Orchestrated digital campaigns as an Account Director, bridging the gap between brands and their target audiences to foster authentic connections.* Fine-tuned skills in digital strategy, community engagement, and content creation, nurturing a growing appreciation for online retail and direct-to-consumer interactions.* Clients included ConAgra Foods, Kmart, Elmer's, Pfizer, TCBY, Nestle, Del Monte, Sunny D, Disney, Cott Beverages, Merisant (Equal), Champions for Kids, Tyson Foods, Starbucks, General Mills, and Sears. -
OwnerBbbrrr, Llc (Dba Ben & Jerry'S) 2006 - 2010South Burlington, Vt, Us* Jumped into the deep end of the entrepreneurship pool by opening a Ben & Jerry's franchise in Branson, MO.* Handled financial operations including budgeting, banking, and financial reporting, ensuring a solid financial foundation and business growth.* Became an expert in hiring, training, motivating, and managing young team members and giving them the tools to grow.* Designed local print, digital, and social media marketing strategies to amplify brand awareness, drive foot traffic, and build a loyal customer base.* Prioritized exceptional customer service, addressing customer inquiries and issues, ensuring a memorable customer experience.* Navigated the intricacies of business ownership, gaining valuable insights into resilience, problem-solving, and adaptability. -
Senior DirectorRockfish Interactive 2007 - 2009* Spearheaded digital campaigns and technology projects for a diverse client base, paving the way for a deeper dive into the digital marketing arena.* Orchestrated successful digital storytelling campaigns for prominent clients including Walmart, Arvest, and Outdoor Cap, enhancing brand narratives and customer engagement.* Collaborative work on user experience analysis for Universal Technical Institute alongside one of Modthink's co-founders, Bob Roth, enriched understanding of user-centered design and provided a platform for forming a synergistic working relationship.
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Senior Technology ConsultantHbr Consulting 1997 - 2003Chicago, Illinois, Us* Thrived in the heart of the dot-com bubble and bust in Silicon Valley, gaining invaluable insights into tech entrepreneurship, market dynamics, and the resilience needed to navigate digital landscapes.* Led consulting projects for law firms and venture capital clients, performing objective technology assessments and designing tailored technology solutions.* Bridged technology solutions with business strategies, honing my ability to translate tech-talk into business value, and enabling informed decision-making for clients.* Embraced the fast-paced, ever-evolving nature of the tech field, fostering a mindset of continuous learning and adaptation, which has been a cornerstone of my professional development. -
Junior PartnerMission Critical Systems & Training 1995 - 1997Westminster, Colorado, Us* Transitioned from architecture to technology consulting, expanding my scope and directly impacting the firm's bottom line by onboarding new clients and enhancing service offerings.* Acquired a partnership within a year, underscoring my ability to adapt, lead, and contribute significantly in a new domain.* This role marked my initial foray into entrepreneurship, shaping my understanding of business development, client relations, and team leadership, which later formed the backbone of my entrepreneurial approach. -
Project Architect / It CoordinatorUrban Design Group 1992 - 1995Richardson, Texas, Us* Led design projects while exploring the application of newly mainstream internet technologies to improve design collaboration and project efficiency.* Identified and leveraged patterns in design, organization, and interaction, building on my design thinking approach to problem solving.* Cultivated an interdisciplinary approach by merging architectural principles with emerging digital technologies. This blend ignited my passion for technology and paved the way for a shift towards tech-based consulting.* Led design projects while exploring the application of newly mainstream internet technologies to improve design collaboration and project efficiency.* Identified and leveraged patterns in design, organization, and interaction, building on my design thinking approach to problem solving.
Brent Robinson Skills
Brent Robinson Education Details
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University Of Arkansas - Sam M. Walton College Of BusinessEntrepreneurship -
University Of ArkansasArchitecture
Frequently Asked Questions about Brent Robinson
What company does Brent Robinson work for?
Brent Robinson works for Modthink Marketing
What is Brent Robinson's role at the current company?
Brent Robinson's current role is CEO and Chief Thought Officer.
What is Brent Robinson's email address?
Brent Robinson's email address is br****@****hog.com
What is Brent Robinson's direct phone number?
Brent Robinson's direct phone number is +147979*****
What schools did Brent Robinson attend?
Brent Robinson attended University Of Arkansas - Sam M. Walton College Of Business, University Of Arkansas.
What are some of Brent Robinson's interests?
Brent Robinson has interest in Innovation, Social Media, Politics, Design Thinking, Environment, Marketing Strategy, Science And Technology, Business Design, Disaster And Humanitarian Relief, Startups.
What skills is Brent Robinson known for?
Brent Robinson has skills like Social Media Marketing, Marketing Strategy, Strategy, Entrepreneurship, Leadership, Marketing, Start Ups, Social Media, Strategic Planning, Public Speaking, Integrated Marketing, Business Planning.
Who are Brent Robinson's colleagues?
Brent Robinson's colleagues are Jack Critser.
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