Marketing Coordinator
CurrentIn my current role as a Marketing Coordinator at Grocery Outlet, I manage and execute multi-platform marketing campaigns across radio, digital, and social media channels. I collaborate with both internal teams and external agencies to ensure cohesive brand messaging and drive customer engagement. Some of my key responsibilities include:Managing product placements and advertising assets for radio campaigns, ensuring accurate and timely distribution.Increasing TikTok follower count by over 200% through strategic content development and collaboration with influencers.Developing and executing co-branded social media campaigns with external suppliers, which boosted brand engagement.Overseeing marketing projects for radio, digital ads, and social media, managing timelines and task coordination across teams.Providing training and support to store operators on social media best practices to improve their digital presence.I’m passionate about leveraging creativity, strategy, and analytics to elevate brand presence and engage targeted audiences across various platforms.