Brent Singleton Email & Phone Number

Draper, UT, US

Brooklyn, New York, US

• Recruited by the CMO & CEO to join the pre-seed stage leadership team at allwhere, a start-up dedicated to revolutionizing employee onboarding, offboarding, procurement, logistics, and IT deployment for remote and.
• Led the go-to-market strategy, establishing allwhere as a prominent player in the corporate services sector and driving market penetration.
• Championed data-driven performance improvements, utilizing targeted testing, advanced marketing analytics, and attribution models to drive continuous growth and strategic adjustments.
• Surpassed aggressive customer acquisition goals through the development and execution of integrated marketing and sales strategies, significantly expanding the customer base.
• Defined and articulated the go-to-market vision, providing actionable insights and oversight into the evolving sales and marketing funnels to align strategies with market dynamics.
• Directed the creation and enhancement of marketing and sales operations platforms, streamlining processes and ensuring

Santa Monica, CA, US

• During my tenure, I successfully streamlined and centralized all marketing operations within the company, overseeing the optimization and integration of tasks that were previously outsourced to three separate agencies..
• Revolutionized demand generation within a span of five months, resulting in a remarkable reduction of operating costs and media spend by over 85%, alongside a concurrent increase in qualified lead volume by over 10%.
• Spearheading the development of a comprehensive multi-touch lead attribution system, establishing a robust web analytics infrastructure, and pioneering prospect journey tracking initiatives.

San Francisco, California, US

• In my role, I enhanced sales and marketing operations by refining measurement techniques and optimization processes. Taking the initiative to bridge the gap between sales and marketing, I provided effective leadership.
• Strategically driving and attributing the impact of growth marketing programs on revenue. This involved developing and executing a comprehensive roadmap for account-based marketing, sales insights, sales intelligence.
• Shaping growth and analytic strategies through data-driven insights and feedback loops. Collaborating across departments, I facilitated the systematic enhancement of creative assets to improve overall performance.

Fully Distributed, US

• In my capacity as a marketing leader, I spearheaded initiatives aimed at elevating revenue and optimizing pipeline efficiencies. Central to my role was the establishment of a proficient and dynamic digital marketing.
• Driving significant improvements in key metrics, evidenced by a remarkable 450% increase in revenue per customer and a notable reduction of over 75% in customer acquisition cost.
• Revolutionizing funnel optimization and growth through the implementation of advanced data-driven decision-making processes, leveraging marketing analytics, customer data platforms, and audience segmentation.
• Enhancing budget and resource efficiency through cross-functional team leadership, overseeing the strategy, development, measurement, and execution of product and customer experience A/B testing experiments.
• Recognized as a subject matter expert and thought leader by C-suite leadership, routinely tapped to build and present data-driven business cases on emerging trends and market shifts.
• Proactively identified revenue-generating opportunities based on comprehensive market research and drove process improvements to enhance organizational effectiveness and overall business strategy performance.

Salt Lake City, Utah, US

• In my role, I was entrusted with leading the conceptualization, design, and implementation of a comprehensive paid media acquisition strategy. Taking full ownership of all metrics and KPIs, my focus remained on.
• Directing the development and execution of campaigns that resulted in immediate enhancements to brand awareness and audience response.
• Optimizing performance across critical KPIs such as conversion rate and acquisition cost through meticulous campaign setup, continuous monitoring, and strategic improvements.
• Driving substantial growth and optimization by centralizing paid social channels in-house, thereby expanding channel reach to over 10 platforms. Notably, this effort led to a remarkable improvement of over 36% in paid.
• Successfully orchestrating and managing marketing campaigns across a diverse array of platforms, including Facebook, Instagram, Google Ads, Twitter, Pinterest, LinkedIn, Snapchat, TikTok, Reddit, Quora, and StumbleUpon.

Chicago, IL, US

• Brought on to take over management of digital marketing functions, focused primarily on the planning and developing strategy while working in close consultation and partnership with leadership and cross-functional.
• Achieved dramatic improvements through innovative marketing initiatives and scaling paid media channels spend 10x while improving ROAS.

Phoenix, Arizona, US

• Recruited to lead the design, development, and management of targeted marketing campaigns to generate new client acquisition and partnerships, as well as overseeing the management of a multi-state team of account and.
• Produced the highest number of RFP submissions / awards in company history by increasing new business proposal process and presentations effectiveness.

Salt Lake City, Utah, US

• Worked closely with Director of Marketing to manage existing and generate new social media networks.
• Created blogs, articles and press releases that were used to promote the company and its partners.
• Conducted then presented findings of competitive market research projects to CEO and other departments.

Salt Lake City, Utah, US

• Responsible for website, social media, events and email.
• Created and edited bi-monthly newsletter for stakeholders and membership.
• Guided several grants from inception to completion to secure funding for alternative fuel conversions and fuel stations for both private and government fleets totaling in over 13 million in awarded funds.
• Spearheaded "Turn Your Key Be Idle Free" Idle-Reduction Campaign in 2007 and 2008 which resulted in a reduction of emissions throughout the state of Utah.

I’m the reason Utah had to establish a minimum age requirement for mortgage officers.