Brent Snyder Email & Phone Number

Rogers, Ar, Us

Bentonville, Arkansas, Us

Bentonville, Arkansas, Us

Rogers, Ar, Us

• Lead an analytics team focused on providing data-driven insights that tell a story of performance for over 1,000 digital marketing programs• Implement syndicated POS and household vector-based Test & Control experiments to optimize and prove incremental marketing spend ROI• Develop industry-leading measurement suite utilizing POS data to discover market basket affinities, seasonality indices, household loyalty, and price elasticity• Build a recommendation engine that matches social influencers with CPG brands using Logistic Regression and Natural Language Processing (NLP)• Improve monthly cost of goods sold (COGS) forecasts by 20% for Finance leadership using ARIMA time series techniques• Negotiate and unbundle a social vendor contract resulting in an annual 52% price savings

Rogers, Ar, Us

• Perform household level Test & Control digital coupon experiments based on product loyalty segments and product/category volume (Heavy to Never Buy) resulting in a 2.4X ROAS• Benchmark manufacturer and retailer digital performance metrics by CPG category and retailer channel• Build variable pricing models using the XGBoost algorithm to rank and segment users based on performance efficacy• Analyze influencer acquisition and behavioral cohorts to gauge overall health of the network and develop marketing plans for re-engagement

Rogers, Ar, Us

• Subject matter expert in tracking, measuring, and communicating the impact of influencer shopper marketing and social ad programs• Automate PowerPoint reporting using 3rd party RESTful APIs and Python scripts to reduce manual report creation• Develop Tableau dashboards that visualize shifts in program geography using Graph Theory and social network analysis

Lowell, Ar, Us

• Develop economic raw materials pricing model using data from the Bureau of Labor Statistics (BLS) to benefit the leadership team in price negotiations with major tire manufacturers• Rebuild entire operations reporting suite to streamline processes using SQL and Excel VBA, saving 40 hours per month across various teams and business units• Provide analysis and ad-hoc reporting to identify areas of opportunity to reduce cost within a $40M annual budget• Optimize and strategically place preferred vendor locations based on driver routes by minimizing the distance between on-the-road failure events and preferred vendor locations

• Implement systems that simplify and streamline the billing process• Provide monthly Excel based reporting using VBA, vlookups, and pivot tables• Strong understanding of the accounting structure of a small business and how the four types of financial statements connect to provide context into business activity• Communicate with accountants and lawyers to ensure necessary due diligence is upheld in accordance with rules and regulations

Master Of Science - Ms, Business Analytics

Business Administration, Major: Economics, Minor: Finance

Associates Of Science, Business