Brent Snyder Email and Phone Number
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Analytical professional with expertise in predictive analytics and advanced statistical modeling. Focused on operational efficiencies, shopper insights, and marketing impact.Experience providing digital analytics and insights for over 1,000+ digital media campaigns with leading brands and retailers including T-Mobile, Disney, Coca-Cola, P&G, Unilever, and Kimberly-Clark.Specific areas of responsibility and interests include:• Attribution of digital media spend to in-store sales measured by sales lift and ROI• Statistical analysis of social data (paid, owned, and earned) • Implement targeting and segmentation strategies to influence shopper behavior• Forecasting for cross-functional teams including Finance and MarketingKey Areas of Technical Expertise:Programming/Statistical Software: Python, R, Java, Excel VBABig Data and Databases: Hadoop (HiveQL), Apache Spark, Postgres, MySQLMachine Learning: Classification, Clustering, Natural Language Processing (NLP), Neural NetworksStatistical Modeling: Time Series, Customer Attrition, Forecasting Price ElasticityRetail CPG: Retail Link, IRI/Nielsen, Media ROI, Consumer Insights
Walmart
View- Website:
- walmart.com
- Employees:
- 540929
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WalmartRogers, Ar, Us
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Director, Data Analytics - Us Omni TechWalmart Oct 2024 - PresentBentonville, Arkansas, Us
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Senior Manager, Data Analytics - Us Omni TechWalmart Jul 2019 - Nov 2024Bentonville, Arkansas, Us
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Director, AnalyticsCollective Bias Apr 2017 - Jul 2019Rogers, Ar, Us• Lead an analytics team focused on providing data-driven insights that tell a story of performance for over 1,000 digital marketing programs• Implement syndicated POS and household vector-based Test & Control experiments to optimize and prove incremental marketing spend ROI• Develop industry-leading measurement suite utilizing POS data to discover market basket affinities, seasonality indices, household loyalty, and price elasticity• Build a recommendation engine that matches social influencers with CPG brands using Logistic Regression and Natural Language Processing (NLP)• Improve monthly cost of goods sold (COGS) forecasts by 20% for Finance leadership using ARIMA time series techniques• Negotiate and unbundle a social vendor contract resulting in an annual 52% price savings -
Analytics ManagerCollective Bias Mar 2015 - Mar 2017Rogers, Ar, Us• Perform household level Test & Control digital coupon experiments based on product loyalty segments and product/category volume (Heavy to Never Buy) resulting in a 2.4X ROAS• Benchmark manufacturer and retailer digital performance metrics by CPG category and retailer channel• Build variable pricing models using the XGBoost algorithm to rank and segment users based on performance efficacy• Analyze influencer acquisition and behavioral cohorts to gauge overall health of the network and develop marketing plans for re-engagement
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Data AnalystCollective Bias Jan 2014 - Mar 2015Rogers, Ar, Us• Subject matter expert in tracking, measuring, and communicating the impact of influencer shopper marketing and social ad programs• Automate PowerPoint reporting using 3rd party RESTful APIs and Python scripts to reduce manual report creation• Develop Tableau dashboards that visualize shifts in program geography using Graph Theory and social network analysis
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Data AnalystJb Hunt Transport Services, Inc. Apr 2012 - Dec 2013Lowell, Ar, Us• Develop economic raw materials pricing model using data from the Bureau of Labor Statistics (BLS) to benefit the leadership team in price negotiations with major tire manufacturers• Rebuild entire operations reporting suite to streamline processes using SQL and Excel VBA, saving 40 hours per month across various teams and business units• Provide analysis and ad-hoc reporting to identify areas of opportunity to reduce cost within a $40M annual budget• Optimize and strategically place preferred vendor locations based on driver routes by minimizing the distance between on-the-road failure events and preferred vendor locations -
Financial AnalystWws, Llc Aug 2008 - Apr 2012• Implement systems that simplify and streamline the billing process• Provide monthly Excel based reporting using VBA, vlookups, and pivot tables• Strong understanding of the accounting structure of a small business and how the four types of financial statements connect to provide context into business activity• Communicate with accountants and lawyers to ensure necessary due diligence is upheld in accordance with rules and regulations
Brent Snyder Skills
Brent Snyder Education Details
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Georgia Institute Of TechnologyBusiness Analytics -
University Of ArkansasMinor: Finance
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Northwest Arkansas Community CollegeBusiness
Frequently Asked Questions about Brent Snyder
What company does Brent Snyder work for?
Brent Snyder works for Walmart
What is Brent Snyder's role at the current company?
Brent Snyder's current role is Director, Data Analytics - US Omni Tech at Walmart.
What is Brent Snyder's email address?
Brent Snyder's email address is br****@****ail.com
What is Brent Snyder's direct phone number?
Brent Snyder's direct phone number is +147926*****
What schools did Brent Snyder attend?
Brent Snyder attended Georgia Institute Of Technology, University Of Arkansas, Northwest Arkansas Community College.
What skills is Brent Snyder known for?
Brent Snyder has skills like Sql, Python, R, Analysis, Google Analytics, Forecasting, Market Research, Data Analysis, Social Media, Finance, Management, Retail.
Who are Brent Snyder's colleagues?
Brent Snyder's colleagues are Ankit Gupta, Jasmine Bly, Sandra Castro, Claudia Francioni, Alex Zeleny, Marly Miller, Zakariye Abdi.
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