Accountable for all of digital assets including but not limited to website content, social media presence, print and display advertising, while taking on a supervisory role of the product catalog specialist.Instrumental in modernizing and improving the marketing program through the introduction of both an on-page and off-page Search Engine Optimization strategy, responsive email design, responsive web design, and lead generation forms.Optimized 6K+ pages of content missing meta titles, meta keywords, meta descriptions, and alt tags for images, with keyword research performed on industry leading tools like Moz.com, screaming frog spider, Scrapebox, and SEMrush.com. Responsible for rapid growth in all measured traffic channels for BalticNetworks.com: Organic, Direct, Social Media, Email, and PPC. Designed, developed, keyword optimized and currently maintain two WordPress sites to supplement and support the main Magento eCommerce store. Have a lead role in marketing ~50 events per year. Responsible for printed collateral (flyers, handouts, brochures, table clothes, banners, t-shirts, vector light boxes ), designing and sourcing promotional items (headlamps, bags, fiber tools, cookies, screen protectors ), dynamic conditional lead generation forms, and 4K display advertising. Coordinating logistics of events with staff and venue. Creating a campaign to complement each event across multiple channels. I am able to leverage my Google Certifications to monitor web analytics to understand web trends and improve the overall effectiveness of the Magento store through data-driven analyses and reporting.

Converted Photoshop .PSD web concepts into custom WordPress child themesPerformed various web maintenance on clients existing website across a variety of different CMSProgrammed Photoshop .PSD newsletter concepts into valid HTML templates in Constant Contact, MailChimp, and Exact TargetMigrated completed websites from development server to live server and point DNSAdministrated office LAN; Installing software and determining licensingWrote proposal for development and SEO projectsAssisted with search engine optimization department meetings and strategiesSecured and maintaining 6 shared hosting accounts, 3 VPS accounts, and 2 dedicated serversDeveloped marketing strategies based off of website development and designBacked up, updated, and hardened 30+ WordPress installations for maintenance clients on a daily basis