As co-founder of Goods, I’m committed to transforming the way organizations approach product innovation and customer experience. With over 20 years of experience in experience design and product leadership, I bring a deep passion for driving customer-centric solutions that fuel both business growth and innovation.

As co-founder of GoodHumans.ai, I created GPTs and developed content, courses and workshops centered around using emotional intelligence as a key driver for success in the AI era and beyond. Our mission is to enhance leadership and team dynamics by combining emotional intelligence with AI, fostering healthier, more fulfilling workplaces where leaders and teams thrive through empathy, creativity, and continuous growth.

Category and Commerce, Digital Omnichannel Shopping XD

I led Retail Mobile Apps, Mixed reality, Voice, Conversational AI, Ad Technology Platform and Consumer Health Experience Design teams.

We build smart cities.

SAAS-based research platform that global private equity, venture capital and M&A markets use to makeefficient strategic informed business decisions.Product• Built a new design language with shared assets library across web and mobile platforms to optimize for efficiency and consistency in the design process. Resulting in a speed increase for designing and testing new features• Grew and led UX team from 5 to 11 across 9 months within a plan of consolidating existing resources, recruiting new talent to fill critical areas necessary for growth and expanding to include user research as a discipline• Refactored design for data analytics platform based on responsive design principles• Weekly testing for insights, concept validation, interaction model solutions and usability problems𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵• Designed a new UX recruiting and interview process to improve efficiency, team and project fit, and better overall candidate experience during a rapid growth phase for the company

Directed design team to produce multi-screen experiences for an industry-leading provider of real-time transportation information, connected car services and analytics worldwide. Customers include Mercedes, BMW, Tesla, Jaguar, Ford and Volkswagen. Member of strategy team that shaped INRIX digital product and roadmap for next-generation, cross-platform digital experiences for automobile manufacturers and drivers globally.Product• Within first 12 months used contextual computing, behavioral patterns and real time analytics to completely redesign the mobile predictive traffic application experiences, resulting in a 2 star to 4 star app rating, a safer driving experience, and more personalized user experience• Drove development of new onboard and mobile features by applying different data experiences for each major auto manufacturer’s use of INRIX proprietary next-gen telematics platform• Oversaw weekly testing for insights, concept validation, interaction model solutions and usability problems including: In-car dash heads-up displays; head units; wearables and mobile phonesBusiness Growth• Participated in ideation, envisioning, grooming and filing of patents company-wide• Grew and led UX team from 2 to 7 across 18 months within a plan of consolidating existing resources, recruiting new talent to fill critical areas necessary for growth and expanding to include and build out user research as a discipline

Clients included RealNetworks, Soariti, Relaborate, DatStat, Broek and Overhemmed, Urbankind, SnapIn, Serial Solutions, Microsoft, Payscale and Cequent. Consultative services included: user and market research, personas, usability testing, user experience, wireframing, site mapping, creative direction and product design consulting, internal and external team growth, mentoring and management, as an individual contributor and a manager.Specific Examples• Urbankind (Next generation, event-driven wireless marketing platform): Redesigned CMS, notably adding defined-use cases for mobile product• Datstat (Clinical and academic research platform): Built and managed an internal UX team formulating a product strategy to bring the platform to the cloud• Microsoft: Mobile Product Design • UX and interaction design of Windows Mobile Local Search • Translated Windows Live Web mapping, driving directions and experience into functional specs for Windows Mobile and J2ME embedded clients

Mobile predictive analytics company that enabled companies including T-Mobile, Verizon and the maker of Angry Birds, Rovio, to make actionable decisions based on our platform's customer insights.Product• Set creative direction and led UX, functional specs and prototypes for new mobile and web products/features and product demos• Design lead for first-ever embedded On-Device Portal for a Tier1 U.S. carrier that included banner, interstitial and featured item advertising functionality using predictive analytics

Design Lead for User Experience and Interaction Design for Windows Mobile Local Search. Worked within a product management team translating the Windows Live Web mapping, driving directions and experience into functional specs for Windows Mobile and J2ME embedded clients.

First company to sell full, downloadable music tracks on mobile phones. Customers included BMG, Universal Music group and Warner Brothers.Product• Designed and developed the UX for Melodeo Full Track Download Music Client which launched with Telefonica Moviles in Spain (20 million subscribers) and Rogers Wireless in Canada (5 million subscribers)• Ideated and implemented concept, architecture and the launch of the Melodeo Mobilcast product• Set creative direction for UX, functional specs and prototypes for new mobile products and features, product demos and the web

America Online acquired Tegic Communications, the maker of T9 Adaptive Text input, just prior to September 2001.Product• Led UI for AOL Instant Messenger Embedded clients: Siemens, Samsung, Nokia and Motorola• Business strategy and design lead for prototypes for monetization and integration of AOL Instant Messenger PC and mobile clients

RealNetworks pioneered streaming media on the internet with the introduction of the RealPlayer and RealServer backend suite of servers that powered media brands including: Rollingstone, CNN, ABC News and MTV.Product• Concepted and defined UI for consumer product suite, RealOne Player• Developed interaction models and content creation and management tools for RealGuide• Created, prototyped and built the default UI for RealJukebox V2.0 (user base of 45 million)• Client lead for custom UI’s for 3 rd party RealJukebox products including: Neoplanet’s Combo skins program; Interscope Records; Artist Direct; and Universal Music GroupMarketing• Designed electronic advertising, special promotions, web design and corporate brand• Designed consumer packaging for RealJukebox 2.0, RealPlayer 7, RealPlayer G2 and RealServer product suite