Breon Baker Email & Phone Number

Atlanta, Ga

Migrated to a technical consultant role, managing end-to-end client projects surrounding the implementation of software solutions. On-boarded clients and provided consulting surrounding their day-to-day processes. Defined processes surrounding data modeling, software implementations and ESP platform support for marketing activities.• Develop new business accounts and maintain strong client relationships with positive impacts on 25-50% of profit margins.• Perform high-level transactional data activities and automations to drive client growth for digital and email marketing needs.• Recognized as a trusted advisor who assists clients on industry best practices and ways in which to maximize tools to fit their marketing roadmaps.• Presented an educational sessions at Oracle Modern Customer Experience (MCX) 2018 & 2019, assisting 200+ attendees with advanced campaign needs.• Conducted QBRs onsite with client to determine effectiveness of tools and products; advised clients on best practices to ensure maximum results.• Managed complex technical projects that required the manipulation of data and scripting languages for client customization.

Chicago, Il

• Led a team of 10 campaign specialists with a focus on high campaign performance and quality, customer satisfaction and efficient workflow processes• Managed promotional, transactional, and triggered cross-channel marketing campaigns, as well as product migration and onboarding’s, for high profile clients across multiple verticals• Developed strategies and solutions leveraging platform technology to meet client’s marketing needs.• Improved Key Performance Indicators (KPI) across multiple campaigns and programs; this includes conversions, open and click through rates through implementation and optimization of programs• Oversaw and handled difficult client and project situations professionally and diplomatically, serving as the point of escalation for both clients and internal account/technical teams• Conducted client training's on the Responsys Interact® platform and workflow processes, delivers presentations and leads consultative meetings with both clients and 3rd party vendors• Developed and Implemented marketing roadmaps and workflow process to improve clients ability to meet business objectives

Chicago, Il

Email Marketing Campaign Specialist for the Campaign Services Group. Responsible for analyzing business requirements for any given client - reviewing, building, assuring quality, and launching marketing campaigns using proprietary, industry leading Responsys Interact.Key skills used in this position includes --HTML & CSS, JavaScript and XSLT for display and formatting purposes-SQL, XML, Unix for data handling and analysis-Eclectic knowledge of Responsys Interact along with industry best practices/standards and how to best leverage our services for customer needs.Intangible skills for this position include a good working knowledge of Software-as-a-Service, email marketing, project management and project life-cycle, client management and relations, quality assurance and management, and the ability to manage varying business requirements regardless of the fluctuation hurdles that present themselves. The most important of skills, in my opinion, is the ability to effectively guide a client towards the solution that will best accommodate their needs.I have personally managed promotional, transactional, triggered, and workflow marketing campaigns as well as product migration and on-boarding for clients such as Ascena (Charming Shoppes Brands) and their Subsidiaries, Kirkland's, JCPenney and L.L. Bean.

Email Marketing Campaign Specialist for the Campaign Services Group. Responsible for analyzing business requirements for any given client - reviewing, building, assuring quality, and launching marketing campaigns using proprietary, industry leading Responsys Interact.Key skills used in this position includes --HTML & CSS, JavaScript and XSLT for display and formatting purposes-SQL, XML, Unix for data handling and analysis-Eclectic knowledge of Responsys Interact along with industry best practices/standards and how to best leverage our services for customer needs.Intangible skills for this position include a good working knowledge of Software-as-a-Service, email marketing, project management and project life-cycle, client management and relations, quality assurance and management, and the ability to manage varying business requirements regardless of the fluctuation hurdles that present themselves. The most important of skills, in my opinion, is the ability to effectively guide a client towards the solution that will best accommodate their needs.

Managed client's membership operations including: renewals, recruitment, database management and built relationships with members to help troubleshoot day-to-day problems.Coordinated and maintained client's financials including: managing Accounts Payable/Accounts Receivables, reconciling revenue reports, compiling/delivering financial summary reports and managing budgets.Coordinated and maintained member communications including: coding and distributing marketing emails, drafting content for communications and analyzing email marketing reports and developing new strategies based on the data.Assisted with the planning and implementing of client's trade shows including: marketing for the event, reviewing registration reports and creating charts to convey trends, and monitoring financials to ensure budgeted goals are met.

Managed the Youth In Prevention (YIP) Mini-grant InitiativeWorked on the Executive Planning Committee for the 6th Annual Clergy and Lay Leadership Summit on HIV/AIDS Managed the marketing and communication aspects of ILAACP