Bret Freeman Email & Phone Number

Philadelphia, Pennsylvania, United States

National Harbor, Maryland, Us

-Determine the overall strategy and facilitation of all aspects of direct marketing campaigns for gaming and non-gaming marketing efforts-Optimize direct marketing campaigns to ensure the properties execute and achieve a return on investment for each direct marketing campaign-Collaborates with property marketing teams to determine cross-MGMRI tradeoffs and campaign prioritization to get the highest return on investment;-Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice direct marketing campaigns; achieves key performance metrics-Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensure each employee completes all required departmental and company training and conduct periodic performance evaluations

New York, New York, Us

-Defined authoritative sources and systems of record-Actively engaged with application teams & testing teams across the organization to understand the data requirements, data flows, data entities and data relationships-Defined the functional data model requirements and metadata-Worked with the business teams to develop KPIs, metrics logic, business rules-Lead the business user testing and validation

Arcadia, Wi, Us

-Maintained multiple customer databases-Developed targeted direct mail and email campaigns-Spearheaded interdepartmental creation of centralized data platform

Tampa, Fl, Us

• Utilize predictive analytics to design promotional calendars and execute direct mail campaigns • Analyze multiple datasets and market segmentation to ensure proper promotional reinvestment to maximize response and net revenue• Forecast revenue targets through regressive modeling and historical analysis • Promote interdepartmental partnerships to maximize communication and overall efficiency

Tampa, Fl, Us

• Manage a large marketing and sales driven team • Create and implement weekly, monthly, and quarterly revenue-based benchmarks • Host weekly training sessions designed to increase guest service and marketing knowledge

Tampa, Fl, Us

 Developed and organized multiple revenue forecasting datasheets Utilized statistical analysis to optimize revenue Implemented processes to analyze revenue trends of various marketing campaigns

Tampa, Florida, Us

 Reconciled accounts by remitting payments and applying credit memos Updated multiple customer databases multiple times a day Analyzed payment trends and schedules to optimize telemarketing efforts

Calabasas, Ca, Us

Designed detailed analysis of sale options for commercial real estateUtilized collaborative databases to decrease investment riskCreated and organized various spreadsheets for analysis and evaluation

• Managed satellite fireworks store for Texas state’s largest firework distributor• Supervised customer sales, service transactions, and other daily operations• Directed and scheduled employees