Bret Johnson Email & Phone Number

Manhattan Beach, CA, US

Los Angeles, California, United States

A multi-service provider to accelerate alcohol and alch-adjacent beverage brands, emphasizing distribution, sales, branding, marketing, route-to-market strategies & securing investment from idea to exit. Ad-hoc projects, retainers for sales/marketing/advisory and VP & C-level fractional roles available.Helped build the team of consultants (partners.

NYC

An agency model founded by senior CPG executives & founders to provide tailored solutions for brands at any stage to scale from startup to exit. Spearheaded new Spirits and Marketing divisions while launching a hard tea RTD with SGWS as a fractional GM. Primarily focused on foods & beverages that are better for the people and the planet with purpose.

www.HeavenlandBook.com

A 'true fiction' novel that will inspire and motivate the reader to live a life without regrets. A foundational approach to build a positive attitude about death and re-thinking how to live life to the fullest.

Greater Los Angeles Area

My ongoing side-hustle connecting brands, bands, products, people and events to further their missions. Developing unique and creative, event-based sales and marketing approaches that reach the target consumer, ultimately increasing exposure and enhancing profitability. Some notable clients and projects include: * NEFT Vodka: Double Gold + Best Vodka in.

www.cubamera.org

Created a cultural pathway from USA to Cuba by taking American musicians/artists/bands to Havana for collaborations, concerts & music workshops to be filmed and recorded (2014, 2015, 2019). A passion project that satisfies the balance and passion for culture, creativity & entertainment for incredible content and meaningful publicity.

El Segundo, California, United States

A multi-faceted company incubating & accelerating beverage brands, brokering retail authorizations & merchandising at store level. Worked as a "utility player" handling legal contracts, marketing & branding lead, and as advisor. In-partnership with Molson Coors, we developed four non-alcoholic brands from scratch in eight months: branding/IP, packaging.

El Segundo, California, United States

Led experiential marketing activities to launch brand in Los Angeles- assets, marcomm, wearables, give-aways, plus Brand Ambassador program playbook, hiring and training. Organized HubSpot to vet all event and sponsorship opportunities, charities, and tastings.

Brokering and Consulting for natural beverage brands: R&D, go-to-market strategy, sales, distribution, retail marketing, branding. GT's Synergy Kombucha | Lucky Jack Cold Brew Coffee | Health-Ade Kombucha | Cannbucha / Cannabucha | KOT Distribution: Kombucha on Tap & Coffee on Tap | Birkenhead Brewing Company (NZ); "Beautiful Trouble IPA" Gold Medal Winner

Los Angeles Metropolitan Area

Consultant to support sustainable volume growth, mostly in the larger format keg channel. Helped set up DSD networks for keg & bottle, drafted agreements, gained points of distribution, hired hybrid sales/marketing support staff & developed DSD marketing strategy while helping on-board four Marketing Directors. Also, introduced hemp-based infusion, advised.

Greater Los Angeles Area

Created and navigated national planning and execution with 32 regional/local field marketing reps to prioritize activities that drove market share and consumer engagement in conjunction with the national sales team and wholesalers for the flagship PBR and the many other iconic and local heritage brands. Handled sponsorship negotiations for local to.

Sold event sponsorships, formed brand partnerships and helped 360 branding for properties that include: Santa Barbara Concours d’Elegance, Core Tour and ProElite MMA. Found event production partners, developed business plans, formulated budgets and evangelized company’s capabilities.

Built the brand from the ground floor (11th employee) and began as the Northern California Sales Rep (where the brand started) then quickly promoted to be the Colorado State Manager and after tripling case sales within 10 months was asked to take over the Pacific Northwest region as the Regional Sales Manager by the end of 2005. Quickly secured the brand.

Worldwide

2008 Gorge Games on Fox Sports NetOutdoor Channel Broadband on Outdoor ChannelJet B. TV on Fox Sports NetIMAX Kilimanjaro on-location, behind the scenes, making of the filmFord Californopia Tour on CBS LAWild Web on wildweb.com/CBS720 on Fox Sports NetRide TV on Fox Sports NetExtreme Soul on Fox Sports Net- PilotLast One Standing on USA Network.

Greater Los Angeles Area

Recruited to launch the LA office for professional & amateur athletes in the active lifestyle category for TV commercials and print modeling. Facilitated meetings with all possible talent, formed relationships with other agencies and was the liaison for the casting directors.

Global

Based on a “news magazine” format focused on world travel, new music and the SoCal lifestyle of surf, skate and snow. The series covered many events from celebrity galas to the X-Games, college spring break in Mexico to ParaOlympic Trials and aired on many networks including Fox Sports Net. Planet X pioneered the way the world watched Action Sports and.

Bachelor Of Science, Exercise Physiology

Education record

Education record