Bret Johnson

Bret Johnson Email and Phone Number

Brand Partnerships @ Tixr
Manhattan Beach, CA, US
Bret Johnson's Location
Manhattan Beach, California, United States, United States
Bret Johnson's Contact Details

Bret Johnson personal email

n/a
About Bret Johnson

My story: I like doing cool/fun things with good-intentioned brands and solid people. I'm a dot connector, a facilitator, that keeps weaving my career path because I'm curious about the possibilities and enjoy learning. Conversations are a starting point. Music is the heartbeat. In business speak: Proactive and creative Brand Marketing and Experiential Professional that thrives with Strategic Partnerships, Event Sponsorships and Beverages; seasoned in conceiving and executing ideas that drive sales revenue and exposure. An informed networker with extensive knowledge that thinks out, in and around the box to enhance experiences for the participant, consumer and team. An artisan of proposal writing, idea generation, motivation, and lifestyle balance.

Bret Johnson's Current Company Details
Tixr

Tixr

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Brand Partnerships
Manhattan Beach, CA, US
Website:
tixr.com
Employees:
137
Bret Johnson Work Experience Details
  • Tixr
    Brand Partnerships
    Tixr
    Manhattan Beach, Ca, Us
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  • Beyondspirits
    Co-Founder / Partner
    Beyondspirits Aug 2023 - Present
    Los Angeles, California, United States
    A multi-service provider to accelerate alcohol and alch-adjacent beverage brands, emphasizing distribution, sales, branding, marketing, route-to-market strategies & securing investment from idea to exit. Ad-hoc projects, retainers for sales/marketing/advisory and VP & C-level fractional roles available.Helped build the team of consultants (partners, advisors) and led several fractional service projects. RationAle | SummerFall Sake | Bluebird RTD | Ocean Fathoms | Mixed Up Cocktails | Volley RTD
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  • Beyondbrands
    Partner
    Beyondbrands May 2021 - Present
    Nyc
    An agency model founded by senior CPG executives & founders to provide tailored solutions for brands at any stage to scale from startup to exit. Spearheaded new Spirits and Marketing divisions while launching a hard tea RTD with SGWS as a fractional GM. Primarily focused on foods & beverages that are better for the people and the planet with purpose, profitability & passion. Chuala Tonic Water | Red Saint RTD | Natalie’s Juice | Besa mi Vino | Pocari Sweat | Shark Ninja
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  • Heavenland
    Author
    Heavenland 2020 - Present
    Www.Heavenlandbook.Com
    A 'true fiction' novel that will inspire and motivate the reader to live a life without regrets. A foundational approach to build a positive attitude about death and re-thinking how to live life to the fullest.
  • B-Fusion Consulting
    Founder
    B-Fusion Consulting 1998 - Present
    Greater Los Angeles Area
    My ongoing side-hustle connecting brands, bands, products, people and events to further their missions. Developing unique and creative, event-based sales and marketing approaches that reach the target consumer, ultimately increasing exposure and enhancing profitability. Some notable clients and projects include: * NEFT Vodka: Double Gold + Best Vodka in 2018 & 2019 SF Spirit Awards.* Jiant Hard Kombucha: The first sessionable hard kombucha (4.5% ABV) and shelf stable.* Rocean (acquired): A comprehensive line of water solution products for home, commercial & outdoor.* Sonoma Enlivened / The Kefiry: water kefir* Wide Angle Group: Biz Dev & Event Creation for an EXP event production company.* Men's Health Magazine (Rodale): On-Site Fitness Expert (Speaker), Triathlon Team Captain (3 years).* Gibson USA: Entertainment Relations- brand/equipment exposure w/ musicians & media.* Taste of Orange County: Sponsorship Sales & beverage contracts.* NOLA Jazz & Heritage Festival (Acura/RPA): Event Hospitality Host/Manager- Main Stage VIP Tent (2x).* Texas Rockfest- Austin: Sponsorship/Creative Director for 3-day music festival during SXSW.
  • Cubamera & Cubamera Records
    President & Founder
    Cubamera & Cubamera Records 2010 - Present
    Www.Cubamera.Org
    Created a cultural pathway from USA to Cuba by taking American musicians/artists/bands to Havana for collaborations, concerts & music workshops to be filmed and recorded (2014, 2015, 2019). A passion project that satisfies the balance and passion for culture, creativity & entertainment for incredible content and meaningful publicity.
  • L.A. Libations
    Vp Of Marketing
    L.A. Libations Jan 2020 - Jul 2020
    El Segundo, California, United States
    A multi-faceted company incubating & accelerating beverage brands, brokering retail authorizations & merchandising at store level. Worked as a "utility player" handling legal contracts, marketing & branding lead, and as advisor. In-partnership with Molson Coors, we developed four non-alcoholic brands from scratch in eight months: branding/IP, packaging, formulation, route-to-market strategies, budgets & launch plans. Golden Wing | Orro | Mad Vine | Arriba Chelada
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  • L.A. Libations
    Svp Strategy & Partnerships (Consultant)
    L.A. Libations Feb 2019 - Dec 2019
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  • Neft Vodka
    Consultant
    Neft Vodka Sep 2017 - Mar 2020
    El Segundo, California, United States
    Led experiential marketing activities to launch brand in Los Angeles- assets, marcomm, wearables, give-aways, plus Brand Ambassador program playbook, hiring and training. Organized HubSpot to vet all event and sponsorship opportunities, charities, and tastings.
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  • Nkg Broker/Consultant
    Managing Partner
    Nkg Broker/Consultant May 2015 - Dec 2019
    Brokering and Consulting for natural beverage brands: R&D, go-to-market strategy, sales, distribution, retail marketing, branding. GT's Synergy Kombucha | Lucky Jack Cold Brew Coffee | Health-Ade Kombucha | Cannbucha / Cannabucha | KOT Distribution: Kombucha on Tap & Coffee on Tap | Birkenhead Brewing Company (NZ); "Beautiful Trouble IPA" Gold Medal Winner
  • Gt'S Living Foods
    Consultant
    Gt'S Living Foods May 2015 - Oct 2017
    Los Angeles Metropolitan Area
    Consultant to support sustainable volume growth, mostly in the larger format keg channel. Helped set up DSD networks for keg & bottle, drafted agreements, gained points of distribution, hired hybrid sales/marketing support staff & developed DSD marketing strategy while helping on-board four Marketing Directors. Also, introduced hemp-based infusion, advised branding hierarchy & assisted in building swag and assets.
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  • Pabst Brewing Company
    Vp Of Field Marketing
    Pabst Brewing Company Oct 2012 - Apr 2013
    Greater Los Angeles Area
    Created and navigated national planning and execution with 32 regional/local field marketing reps to prioritize activities that drove market share and consumer engagement in conjunction with the national sales team and wholesalers for the flagship PBR and the many other iconic and local heritage brands. Handled sponsorship negotiations for local to national level music events (Taste of Chaos Tour, SXSW), created and executed activations/events (2-day Super Bowl block party in New Orleans), spearheaded licensing/collaboration deals (O’Neill), and designed brand integration opportunities to execute with local teams (Rock on the Range, Carolina Rebellion). The leadership role allowed for creation of new policies and procedures to be used company-wide as directed by the new owners. The portfolio was flipped within five years for a $450M profit.
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  • Stratus Media Group
    Executive Director, Branded Partnerships
    Stratus Media Group Jul 2011 - Mar 2012
    Sold event sponsorships, formed brand partnerships and helped 360 branding for properties that include: Santa Barbara Concours d’Elegance, Core Tour and ProElite MMA. Found event production partners, developed business plans, formulated budgets and evangelized company’s capabilities.
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  • Rockstar Energy Drink
    Vp Of Sales/Marketing- Pacific Northwest
    Rockstar Energy Drink Jun 2003 - Feb 2011
    Built the brand from the ground floor (11th employee) and began as the Northern California Sales Rep (where the brand started) then quickly promoted to be the Colorado State Manager and after tripling case sales within 10 months was asked to take over the Pacific Northwest region as the Regional Sales Manager by the end of 2005. Quickly secured the brand with the #1 market share in the nation. Responsible for every can on every shelf in all four states and executing sales programming calendars with 20 plus distributors, chain buyers and event sponsorships. Managed a team of 10 sales/marketing reps to triple total case sales within five years. Negotiated smooth DSD network consolidations and transitions. Helped launch Canada and Europe markets. Sold over 8 million cases during career to distributors and all channels of retail including convenience, grocery, mass and independent including national on-premise accounts utilizing all sales and marketing tactics known to mankind. Created a PacNW regional marketing budget (the only independent budget in the company) to use an annual $500,000 distributor co-op to execute multi-year contracts for retail sales+marketing integrations using the biggest properties in the area like: the Portland Trailblazers & the Rose Garden Arena, Seattle Seahawks, the Gorge Amphitheater, SeaFair, and Bumbershoot. Conceptualized and sold these co-branded ideas to retail buyers for in-store programming for consumer engagement and to drive brand loyalty.
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  • Tv Host/Producer
    Tv Host, Producer, Radio/Voiceover
    Tv Host/Producer Feb 1996 - Aug 2008
    Worldwide
    2008 Gorge Games on Fox Sports NetOutdoor Channel Broadband on Outdoor ChannelJet B. TV on Fox Sports NetIMAX Kilimanjaro on-location, behind the scenes, making of the filmFord Californopia Tour on CBS LAWild Web on wildweb.com/CBS720 on Fox Sports NetRide TV on Fox Sports NetExtreme Soul on Fox Sports Net- PilotLast One Standing on USA Network- PilotPlanet X TV on FoxSportsNet/Prime/RSNSno-Core Tour Industrial VideoExtreme Vacations (Featured) on NBC News LAThe College Extreme Games (On-Site Host)World Extreme Games (Commentator) on Global DistributionBeach House (Featured) on MTV & Tonight ShowSandBlast (Competitor) on MTVVans Warped Tour Radio (Host) Nationally SyndicatedBaywatch Video Workout (Trainer/Host)“Amazing Race” Oregon Lottery Commercial (Principal) on Comcast Cable
  • Sports + Lifestyle Unlimited
    Agent And Marketing Director
    Sports + Lifestyle Unlimited Jun 1997 - Jun 1998
    Greater Los Angeles Area
    Recruited to launch the LA office for professional & amateur athletes in the active lifestyle category for TV commercials and print modeling. Facilitated meetings with all possible talent, formed relationships with other agencies and was the liaison for the casting directors.
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  • Planet X Tv
    Host/ Co-Producer/ Pr/ Sales & Marketing
    Planet X Tv Jan 1996 - Mar 1998
    Global
    Based on a “news magazine” format focused on world travel, new music and the SoCal lifestyle of surf, skate and snow. The series covered many events from celebrity galas to the X-Games, college spring break in Mexico to ParaOlympic Trials and aired on many networks including Fox Sports Net. Planet X pioneered the way the world watched Action Sports and it’s still airing worldwide!

Bret Johnson Skills

Sponsorship Integrated Marketing Marketing Entertainment Social Media Marketing Event Planning Advertising Brand Development Trade Shows Event Management Video Television Sales Social Networking Digital Media Management Relationship Marketing Sports Marketing Brand Awareness Strategic Partnerships Social Media Digital Marketing Guerrilla Marketing New Business Development Strategic Planning Radio Promotions Music Film New Media Online Marketing Sports Online Advertising Brand Management Creative Direction Fitness Writing Idea Generation Event Marketing Experiential Marketing Creative Development Special Events

Bret Johnson Education Details

Frequently Asked Questions about Bret Johnson

What company does Bret Johnson work for?

Bret Johnson works for Tixr

What is Bret Johnson's role at the current company?

Bret Johnson's current role is Brand Partnerships.

What is Bret Johnson's email address?

Bret Johnson's email address is br****@****mac.com

What schools did Bret Johnson attend?

Bret Johnson attended University Of California, Davis, Mira Costa High School, St. Ignatius College Prep.

What are some of Bret Johnson's interests?

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What skills is Bret Johnson known for?

Bret Johnson has skills like Sponsorship, Integrated Marketing, Marketing, Entertainment, Social Media Marketing, Event Planning, Advertising, Brand Development, Trade Shows, Event Management, Video, Television.

Who are Bret Johnson's colleagues?

Bret Johnson's colleagues are Jordhan Killion (Stitt), Evelyn Taylor, Benny Hinrichs, Vladislav Ligay, Saphinia Apergis, Stephanie Rosa Bauer, Christine Burnett, M.a..

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