Bret Reid work email
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Bret Reid personal email
A FMCG professional with 20+ years’ experience growing business within retail food service and industrial channels across Australia, New Zealand and South East Asia from start-up, to SME, corporates and multinationals; listed, unlisted, and private.Leadership experience spans Strategic Planning, Sales & Marketing (B2B, B2C), Business Development, Boards, M&As to transformations, people and teams, Supply Chain, and Commercial. Strategic growth know-how forged across GF Sugar Australia, WG, Hans and Steggles.Renowned by industry and peers for a passionate, inclusive and developmental leadership, personal commitment and results focused mindset. Recognised by Boards for exemplary planning and execution; strategic prowess in developing business opportunities and clients and for taking teams on journeys of success and personal satisfaction. I thrive in the challenge of growing business to achieve the company goals and developing the team cross functionally to support the business plan. My experience and knowledge provides a calm head no matter the issue or challenge. Key Career AchievementsGoodman Fielder - Established and led start-up of ingredients business, built supply chain to support direct sourcing. Leveraged scale enabling sales strategy to distribute into Industrial and Food Service Channels. Supplied record ingredients volumes to both internal and external customers, lifting sales to $80M in 3 Years. Sugar Australia - Regained loss sales volume of 15% from previous mismanagement in Industrial Channel. Renegotiated all key accounts, multi-year contracts valued at $460m.Transformed culture from ‘Market Arrogance’ to ‘Customer Centric’.
Australian Turf
View- Website:
- australianturf.com.au
- Employees:
- 2
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Non Executive DirectorAustralian TurfBrisbane, Qld, Au -
Non Executive DirectorAustralian Turf Company Jul 2024 - PresentBrisbane, Queensland, Australia
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General Manager Sales Qld & NzCsr Limited Nov 2021 - Sep 2024Brisbane, Queensland, Australia -
Head Of Sales And Marketing - Gf IngredientsGoodman Fielder May 2016 - Jul 2021Sydney, AustraliaLeading regional food company across Australia, New Zealand and Asia Pacific. Mandate to launch a new business unit - GF IngredientsRecruited and appointed team. Implemented the supply chain end to end to support internal supply to GF sites. Launched the sales of Ingredients across all sales channels. Markets includeAustralia New ZealandASEANPacific Islands -
General Manager Sales & MarketingWilmar Sugar Australia Pty Ltd Nov 2014 - May 2016Yarraville MelbourneAustralian leader in agricultural and bio ethanol industries employing 2000+ people across Australia and New Zealand.Given mandate to redevelop customer value proposition across Food and Beverage Channel, grow volumes via Private Label into Retail Channel and further develop the branded sugar business under CSR brand across both Retail and Foodservice Channels -
Manager Anz Food And BeverageWilmar Sugar Australia Pty Ltd Sep 2013 - Nov 2014Yarraville MelbourneDevelop and Implement an F&B strategy across Australia and New Zealand to ensure alignment to the Wilmar business model, achievement of business objectives and long term sustainability of the customer base across ANZ. Ensure the right talent mix and responsibilities in Australia and New Zealand to deliver optimum business results. -
National Sales ManagerWilmar Trading Apr 2008 - Sep 2013BrisbaneAgricultural commodities companies with Retail Foodservice Industrial Channels. Mandate to take ownership of the oils and grains commercial business. Won Retail Private Label business at Aldi and Coles 15k mt / $20m. Launched brands into Foodservice channel via National Distribution 14k mt / $19M. Assumed responsibility of Commercial Agreements for Grains business – take or pay contracts. -
National Sales ManagerHans Continental Smallgoods Sep 2002 - Apr 2008BrisbaneLeading Australian Smallgoods Manufacturer producing quality Ham, Bacon, Salami, Sausages, Franks and Continental Smallgoods for the domestic market.Mandate to grow sales across all channels.Managed Woolworths Supply Contract – Manufacturing Contract. Positioned HANS as number 1 Smallgoods manufacturer in Foodservice Channel.Delivered sustainable sales growth in foodservice channel $17m to $36m. -
National Sales ManagerFood Service Associates 1999 - 2002Leading foodservice brokerage company across Australia.Mandate to launch start up business representing national brands across Foodservice channelRecruited and appointed team. Represented major food companies - Unilever, Arnotts Campbells, Golden Circle, McCormicksDeveloped and executed the push pull strategy into market across Distributor Wholesalers and Endusers including HORECA, Institutions and Major Caterers
Bret Reid Skills
Frequently Asked Questions about Bret Reid
What company does Bret Reid work for?
Bret Reid works for Australian Turf
What is Bret Reid's role at the current company?
Bret Reid's current role is Non Executive Director.
What is Bret Reid's email address?
Bret Reid's email address is br****@****mar.com
What skills is Bret Reid known for?
Bret Reid has skills like Key Account Development, Fmcg, Food Service, National Accounts, Negotiation, Forecasting, Sales Management, Retail, Grocery, New Business Development, Key Account Management, Management.
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