Bret Reid

Bret Reid Email and Phone Number

Non Executive Director @ Australian Turf
Brisbane, QLD, AU
Bret Reid's Location
Brisbane, Queensland, Australia, Australia
Bret Reid's Contact Details

Bret Reid personal email

n/a
About Bret Reid

A FMCG professional with 20+ years’ experience growing business within retail food service and industrial channels across Australia, New Zealand and South East Asia from start-up, to SME, corporates and multinationals; listed, unlisted, and private.Leadership experience spans Strategic Planning, Sales & Marketing (B2B, B2C), Business Development, Boards, M&As to transformations, people and teams, Supply Chain, and Commercial. Strategic growth know-how forged across GF Sugar Australia, WG, Hans and Steggles.Renowned by industry and peers for a passionate, inclusive and developmental leadership, personal commitment and results focused mindset. Recognised by Boards for exemplary planning and execution; strategic prowess in developing business opportunities and clients and for taking teams on journeys of success and personal satisfaction. I thrive in the challenge of growing business to achieve the company goals and developing the team cross functionally to support the business plan. My experience and knowledge provides a calm head no matter the issue or challenge. Key Career AchievementsGoodman Fielder - Established and led start-up of ingredients business, built supply chain to support direct sourcing. Leveraged scale enabling sales strategy to distribute into Industrial and Food Service Channels. Supplied record ingredients volumes to both internal and external customers, lifting sales to $80M in 3 Years. Sugar Australia - Regained loss sales volume of 15% from previous mismanagement in Industrial Channel. Renegotiated all key accounts, multi-year contracts valued at $460m.Transformed culture from ‘Market Arrogance’ to ‘Customer Centric’.

Bret Reid's Current Company Details
Australian Turf

Australian Turf

View
Non Executive Director
Brisbane, QLD, AU
Employees:
2
Bret Reid Work Experience Details
  • Australian Turf
    Non Executive Director
    Australian Turf
    Brisbane, Qld, Au
  • Australian Turf Company
    Non Executive Director
    Australian Turf Company Jul 2024 - Present
    Brisbane, Queensland, Australia
  • Csr Limited
    General Manager Sales Qld & Nz
    Csr Limited Nov 2021 - Sep 2024
    Brisbane, Queensland, Australia
  • Goodman Fielder
    Head Of Sales And Marketing - Gf Ingredients
    Goodman Fielder May 2016 - Jul 2021
    Sydney, Australia
    Leading regional food company across Australia, New Zealand and Asia Pacific. Mandate to launch a new business unit - GF IngredientsRecruited and appointed team. Implemented the supply chain end to end to support internal supply to GF sites. Launched the sales of Ingredients across all sales channels. Markets includeAustralia New ZealandASEANPacific Islands
  • Wilmar Sugar Australia Pty Ltd
    General Manager Sales & Marketing
    Wilmar Sugar Australia Pty Ltd Nov 2014 - May 2016
    Yarraville Melbourne
    Australian leader in agricultural and bio ethanol industries employing 2000+ people across Australia and New Zealand.Given mandate to redevelop customer value proposition across Food and Beverage Channel, grow volumes via Private Label into Retail Channel and further develop the branded sugar business under CSR brand across both Retail and Foodservice Channels
  • Wilmar Sugar Australia Pty Ltd
    Manager Anz Food And Beverage
    Wilmar Sugar Australia Pty Ltd Sep 2013 - Nov 2014
    Yarraville Melbourne
    Develop and Implement an F&B strategy across Australia and New Zealand to ensure alignment to the Wilmar business model, achievement of business objectives and long term sustainability of the customer base across ANZ. Ensure the right talent mix and responsibilities in Australia and New Zealand to deliver optimum business results.
  • Wilmar Trading
    National Sales Manager
    Wilmar Trading Apr 2008 - Sep 2013
    Brisbane
    Agricultural commodities companies with Retail Foodservice Industrial Channels. Mandate to take ownership of the oils and grains commercial business. Won Retail Private Label business at Aldi and Coles 15k mt / $20m. Launched brands into Foodservice channel via National Distribution 14k mt / $19M. Assumed responsibility of Commercial Agreements for Grains business – take or pay contracts.
  • Hans Continental Smallgoods
    National Sales Manager
    Hans Continental Smallgoods Sep 2002 - Apr 2008
    Brisbane
    Leading Australian Smallgoods Manufacturer producing quality Ham, Bacon, Salami, Sausages, Franks and Continental Smallgoods for the domestic market.Mandate to grow sales across all channels.Managed Woolworths Supply Contract – Manufacturing Contract. Positioned HANS as number 1 Smallgoods manufacturer in Foodservice Channel.Delivered sustainable sales growth in foodservice channel $17m to $36m.
  • Food Service Associates
    National Sales Manager
    Food Service Associates 1999 - 2002
    Leading foodservice brokerage company across Australia.Mandate to launch start up business representing national brands across Foodservice channelRecruited and appointed team. Represented major food companies - Unilever, Arnotts Campbells, Golden Circle, McCormicksDeveloped and executed the push pull strategy into market across Distributor Wholesalers and Endusers including HORECA, Institutions and Major Caterers

Bret Reid Skills

Key Account Development Fmcg Food Service National Accounts Negotiation Forecasting Sales Management Retail Grocery New Business Development Key Account Management Management Food Industry Sales Presentations Business Strategy Trade Marketing Distributors Foodservice Distribution Supply Chain Management Food Business Planning Grain Ac Nielsen International Sales Product Development Strategic Planning Logistics Shopper Marketing Ingredients International Trade Sales Operations Categorization Frozen Food Iri Commodity Risk Management Pricing Meat Dairy People Development Communication Fx Trading Import Export Staff Development Income Statement Bakery Retail Category Management Nielsen International Relations Business Travel P And L Ownership

Frequently Asked Questions about Bret Reid

What company does Bret Reid work for?

Bret Reid works for Australian Turf

What is Bret Reid's role at the current company?

Bret Reid's current role is Non Executive Director.

What is Bret Reid's email address?

Bret Reid's email address is br****@****mar.com

What skills is Bret Reid known for?

Bret Reid has skills like Key Account Development, Fmcg, Food Service, National Accounts, Negotiation, Forecasting, Sales Management, Retail, Grocery, New Business Development, Key Account Management, Management.

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