Sr. Director Creative Content
CurrentLed creative campaign development and execution on 31 brands (so far) including licensed (DC, Monster Jam, Wizarding World, How To Train Your Dragon) and native IP (Bakugan, Hatchimals, Tech Deck).> Launched Bitzee experience at VidCon (12M TikTok impressions), robust influencer strategy (49 creators @ 8.2M views from social media campaign + 6 creators @ 7.4M views from YouTube campaign ) and two Hero Videos.> Catapulted Unicorn Academy to 37% awareness after launch with heavy macro influencer plan (11 creators @ 136M impressions), heavy YouTube programming (100+ videos in first 6 months led to 100k subscribers), 3-channel social media activation, and Roblox integrated content.> Achieved a Guinness World Record for Monster Jam with the 10K Stunt activation and campaign (6 videos went viral with 50.5M organic views).Created powerful original YouTube programming achieving 700M+ total lifetime views.> Earned 2022 Kidscreen Best YouTube channel nomination for the Bakugan channel (565K subscribers and 1,100+ videos) with live action and stop motion videos, animation and repurposed influencer content. 96.2% watch time growth from 2022 to 2023.> Grew Spin Master Power Zone (325k subscribers and 550+ videos) with a strong slate of engaging Monster Jam content that includes live action, music videos, and innovative and cost-effective formats. 79.5% watch time growth from 2022 to 2023.> Created and co-wrote original 3D animated series for the launch of Mermaid High (20M+ views).Introduced inventive new formats to repurpose content to fuel YoY watch time and viewership growth for Spin Master MCN.Managed social media team to launch and grow new channels including Spin Master’s first TikTok channels.> Grew the Bakugan TikTok channel to 605k followers in 2 years by capitalizing on trends and posting varied styles of content 5+ times per week (17 videos with 1M+ organic views).> 1,000+ pieces of content posted in less than 3 years on 9 social media channels.