Bret Watson Email & Phone Number

Schiphol Oost, Amsterdam, Nl

Schiphol Oost, Amsterdam, Nl

Tokyo, Kanto, Jp

 Led creation and management of a 5 person team assigned to strategic growth accounts including Walgreens, Target, and Ulta across 4 categories Secured 2 Category Advisor positions within retail accounts leading to greater influence with buyers, enhanced performance of our brands as well as the total category Improved spend efficiency by providing analytical support in developing trade related strategies Supported the Kao marketing teams with fact-based analysis to answer business questions, pursue opportunities, and address issues  Led evaluation and recommendation of available data source solutions to Senior Level management Developed dynamic tools implemented across account teams to improve forecast accuracy and POS scorecard consistency

Tokyo, Kanto, Jp

 Trade Marketing Manager focused on the Hair Care business supporting Kroger, Ulta, Meijer, and other small accounts in the grocery channel Led all Trade related activity for assigned retailers including strategy development, trade spend management, sampling, promotion planning, and digital asset management Worked with global product development teams to identify issues and opportunities in the process ensuring retailer needs and sales team’s expectations were met

Tokyo, Kanto, Jp

 Managed 3 direct reports and oversaw all display executions for the US Market Optimized contractor relationship and streamlined in-store process and strategy to drive incremental volume Identified opportunities and implemented strategies to maximize account reach, while improving the bottom line results by over $1MM in 2015 Improved cross functional relationships by running process improvement & team building workshops resulting in elevated collaboration and process efficiencies

Tokyo, Kanto, Jp

 Supported the Walmart buyer in the Hand and Body Lotion category Developed and implemented assortment, pricing, and promotional strategies helping drive 3 consecutive years of category growth at Kao’s largest customer Delivered category reviews and created scorecards to monitor sales and identify business opportunities / issues based on findings, ensuring key category initiatives were achieved Took on additional internal role leading development of Insight and Category Management’s Share Point site

Tokyo, Kanto, Jp

 Analyst on CVS, Ulta, and Total Grocery Channel including Kroger, HEB, Ahold, Publix and small accounts Supported 7 Account Managers in monitoring consumer/market trends, identifying strengths/weaknesses and extracting actionable insights from analysis to develop retailer strategies Completed multiple category reviews as Category Captain of Ulta and CVS including Hair Care and Hand and Body Lotion Decreased promotional scan liability for Kao on the largest week sales to date for Jergens Natural Glow by 20% at CVS utilizing Extracare system

Amsterdam, North Holland, Nl

 Lead Analyst on CVS Account w/ Coty brand gross sales of $118 M, up + 13% vs PY in 2009  Analyzed and effectively communicated business trends to achieve increased profit, volume, & share growth targets Analyzed account and industry trends to provide competitive intelligence and impact on the market Developed and implemented a pre-promotion forecasting report and post-performance tool to effectively measure the successes or challenges of specific programs at top retailers Provided key shopper insight and syndicated data from multiple sources to prevent the distribution loss of one of Coty’s lines due to brand rationalization within account Successfully managed the Quarterly Business Reviews presented to the Senior Sales Leadership Team

Master Of Business Administration - Mba

Bachelors Of Science, Financial Management

Financial Management