Brett Asbury

Brett Asbury Email and Phone Number

Strategic Customer Engagements @ Amazon Web Services (AWS)
Littleton, CO, US
Brett Asbury's Location
Denver, Colorado, United States, United States
Brett Asbury's Contact Details
About Brett Asbury

Brett is a senior sales and operations executive with broad experience in retail, travel, e-commerce and SaaS technology. He is currently a business development and go-to-market leader for Amazon specializing in retail innovation and distribution technology. He has led deals with multibillion dollar enterprises such as Staples, Ralph Lauren and Camping World. In his previous role as COO at Gray Line Tours, Brett transformed the technology infrastructure for the world's oldest and largest sightseeing company. He led a project for online distribution in the $300 billion tours and activities sector to the change industry standards by becoming the first global supplier to have live data connections with hundreds of resellers. Mr. Asbury's contributions led to hundreds of millions of dollars in distribution revenue through some of the largest travel marketplaces - Expedia, Trip Advisor and Get Your Guide. During his tenure at Gray Line, Brett was awarded as one of the top young minds in travel and was invited to the Phocuswright Young Leaders Summit - "35 under 35." He acted as a consultant for local sightseeing operators to create market-driven business plans focused on product development, selling strategies and profitability. Mr. Asbury also increased revenues on the brand’s flagship site (grayline.com) by more than 100% using advanced demand-generation tactics. He sold dozens of licensing deals to open new operations in Europe, North America, Latin America and Australia. Brett was part of the launch team for the tours and activities business unit at Orbitz.com growing it to $40+ million with 5 employees. He established direct supplier agreements with some of the largest operators in the industry doing deals with MGM Group, Vail Resorts, Aspen Ski Co. and Big Bus. Alongside the COO, he created a new multimillion dollar in-market operation for customers to buy vacation activities in Mexico and Hawaii.Brett has years of boardroom experience and has negotiated complex deals at the executive level. He has worked with FAANG companies, large publicly-traded enterprises, mid-sized private companies and startups. He has traveled to 25+ countries for business and written multiple white papers and SOPs for distribution best practices. Specialties: Leadership, communication, public-speaking, strategic partnerships, business development, P&L management, sales, SaaS implementation, distribution, operations consulting.

Brett Asbury's Current Company Details
Amazon Web Services (AWS)

Amazon Web Services (Aws)

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Strategic Customer Engagements
Littleton, CO, US
Website:
aws.amazon.com
Employees:
142019
Brett Asbury Work Experience Details
  • Amazon Web Services (Aws)
    Strategic Customer Engagements
    Amazon Web Services (Aws)
    Littleton, Co, Us
  • Amazon
    Enterprise Gtm & Tech Customer Success Lead - Amazon Today
    Amazon Jun 2023 - Present
    Seattle, Wa, Us
    Strategic account manager for Amazon startup business focused on fast same-day delivery direct from large in-market retailers using scalable APIs, SaaS solutions and last-mile logistics technology.• Launched two multibillion dollar brands in business unit within 12 months - Staples and Camping World• Increased revenue 10X by optimizing assortment and scaling across thousands of locations• Built internal operating procedures (SOPs) for workflows across teams to scale new business• Executed sales motions and project management using Salesforce, Asana, Smartsheets, LinkedIn Sales Navigator, Qualtrics and other SaaS technologies
  • Amazon
    Enterprise Gtm & Tech Business Development Lead - Travel And Fashion
    Amazon May 2022 - Jun 2023
    Seattle, Wa, Us
    Led business development efforts for enterprise named accounts in fashion and travel.• Launched pilot program with one of largest fashion holdout brands - Ralph Lauren• Created go-to-market plan, internal sales enablement process and external business development strategy for virtual technology from Amazon Grand Challenge innovations unit focused on live travel experiences and shopping consultations (Amazon Explore).
  • Gnarly Mountain Cookies
    Investor And Owner
    Gnarly Mountain Cookies Apr 2021 - Present
    Gnarly Mountain produces big, soft, delicious cookies using chef-inspired flavors and local collaborations. • Established cold chain distribution and wholesale strategies to make our cookies available all over the state of Colorado at stadiums, hotels, attractions, grocers and restaurants. • Grown the business to a profitable enterprise through operational efficiency and continued cost management analysis
  • Gray Line Worldwide
    Chief Operating Officer
    Gray Line Worldwide Jun 2014 - May 2022
    Us
    P&L responsibility managing operations, global product distribution and business technology for world’s largest sightseeing brand and bus charter network. Gray Line operates as a brand licensing member network, similar to a franchise, with more than $1.1B in network sales, 300+ international locations and 6000+ employees. Reporting directly to CEO and board, led SaaS and data infrastructure transformation for century-old company resulting in hundreds of millions of dollars in sales.• Contributed $350M+ in distribution revenue by optimizing technology partnerships with key reseller marketplace accounts at Expedia, Trip Advisor and Get Your Guide• Increased P&L profit margin by 200%+ from negotiating new payment processing and software contracts• Improved Net Promoter Score (NPS) by 10+ points from implementing consumer research, secret-shopping• Created multi-brand strategy with new products to address changing consumer needs and demographics• Developed corporate restructuring plans with M&A attorneys, equity groups and tax consultants
  • Gray Line Worldwide
    Vice President Of Operations And Business Development
    Gray Line Worldwide Nov 2011 - Jun 2014
    Us
    Pioneered first scaled implementation of SaaS reservation and distribution software in $300B+ tours and activities market. Acted as consultant for local Gray Line member/operators on site to deploy new SaaS technologies (operations and sales) and transactional websites.• Achieved 150% growth on direct ecommerce channels using new API solutions for yield management, live product inventory, global payments and mobile optimization• Increased organic website rankings for top products by 2X – 5X leveraging BrightEdge SEO software• Improved customer service efficiency by 200%+ from hiring new team and implementing ticket management software• Formed strategic B2B partnerships with technology startups and Online Travel Agencies (OTAs) that revolutionized the tours and activities vertical by changing the standard for product distribution
  • Orbitz
    Senior Global Account Manager
    Orbitz Jan 2009 - Nov 2011
    Chicago, Illinois, Us
    Built direct supply relationships and created reseller marketplace strategy for new activities and ground transportation business unit at public company. Orbitz was a leading online travel group generating $10B in annual sales, with 6+ global brands and 1500+ employees before it was acquired by Expedia Group in 2014.• Delivered 300% increase in annual sales for business group growing from $10M to $40M through supply growth and contract negotiations• Increased revenue by 100%+ with key suppliers such as Vail Resorts, MGM Resorts, Aspen Ski Co., Cirque Du Soleil, Wynn Resorts, Harrah’s Entertainment, Big Bus, City Sightseeing and Super Shuttle using new bundle packaging technology• Championed project with SVP and COO to launch sales centers in Hawaii and Mexico contributing millions of dollars in revenue within a year
  • Orbitz
    Global Account Manager
    Orbitz Jan 2007 - Jan 2009
    Chicago, Illinois, Us
    • Exceeded supply contracting goals, KPIs and revenue targets in first year by more than 100%• Achieved top-performer award given out to less than 5% of the company annually• Launched new product categories in ski, golf, event tickets, airport parking and gift cards• Worked cross-functionally with advertising, hotel, packaging, finance, M&A and marketing teams on strategic supplier deals
  • Gray Line Worldwide
    Director Of Sales And Business Development
    Gray Line Worldwide Aug 2005 - Dec 2006
    Us
    • Achieved 120% of new licensing sales quota opening new markets in US, Europe and Latin America • Wrote white paper and training materials for branding, sales and marketing• Traveled to 25+ countries for sales, training and opening new locations
  • Gray Line Worldwide
    Project Manager
    Gray Line Worldwide Jul 2003 - Aug 2005
    Us
    Acted as Board of Directors liaison for company while reporting directly to the CEO. Worked closely with outside general counsel to manage global trademarks and intellectual property. Created new processes for licensing approval workflows and licensee training. Developed partnerships with OTAs and travel resellers.

Brett Asbury Skills

Business Development Account Management Management E Commerce Marketing Strategic Planning Crm Online Travel Strategy B2b Tourism Marketing Strategy Seo Online Marketing International Sales Product Launch Contract Negotiation Online Advertising Customer Relationship Management Sales Sales Management Distribution Management Client Relationship Building Increasing Revenue Contract Negotiations B2b Ecommerce Negotiation Presentation Skills Strategic Leadership Business Operations Executive Management Distribution Strategic Partnerships Business Strategy Training Project Management Product Development Customer Service Relationship Building Operations Management

Brett Asbury Education Details

  • University Of Colorado Boulder - Leeds School Of Business
    University Of Colorado Boulder - Leeds School Of Business
    Operations Management
  • Unsw
    Unsw
    International Business

Frequently Asked Questions about Brett Asbury

What company does Brett Asbury work for?

Brett Asbury works for Amazon Web Services (Aws)

What is Brett Asbury's role at the current company?

Brett Asbury's current role is Strategic Customer Engagements.

What is Brett Asbury's email address?

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What is Brett Asbury's direct phone number?

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What schools did Brett Asbury attend?

Brett Asbury attended University Of Colorado Boulder - Leeds School Of Business, Unsw.

What skills is Brett Asbury known for?

Brett Asbury has skills like Business Development, Account Management, Management, E Commerce, Marketing, Strategic Planning, Crm, Online Travel, Strategy, B2b, Tourism, Marketing Strategy.

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