Brett Bornstein Email & Phone Number

• Achieved double-digit sales growth in both volume & value by increasing the Average Selling Price (ASP) & optimizing product mix.
• Transitioned marketplace models from first-party to third-party, enhancing operational agility and profitability.
• Developed and launched a comprehensive bundle assortment and subscription program, driving revenue and customer retention.
• Spearheaded the launch of a product line, capturing a new market segment and resolving logistical challenges.
• Streamlined logistics and customer service by transitioning to a more efficient third-party logistics (3PL) partner.
• Formulated and enforced retailer policies and a Minimum Advertised Price (MAP) strategy, preserving brand integrity and market position.

• Crafted and executed a compelling content strategy and a targeted on-platform digital marketing strategy, which boosted brand awareness and engagement.
• Devised and managed a full-scale annual Amazon business plan, ensuring alignment with key sales and marketing goals and consistent growth.
• Drove channel strategies for sustained growth, including identifying and nurturing key customer portfolios for long-term business success.
• Delivered a comprehensive eCommerce roadmap, achieving expansion and capability enhancement goals, while managing customer acquisitions to bolster brand presence in the AMS markets.

• Responsible for Digital Marketing and eCommerce Sales across six eCommerce websites, TMall & Amazon. Overseeing a succinct digital team & various outside vendors.
• Doubled eCommerce sales through internal sites by increasing AOV by 42%, conversion rate by 4.25%, and audience by 48% through strategic marketing and site optimization.
• Grew Amazon sales by 65% through strategic merchandising and launching a new marketing strategy.
• Deployed successful paid digital marketing strategy across multiple channels such as Search (Google/Microsoft), Social (Facebook/Instagram/Pinterest), Amazon, DSP, and Affiliate (CJ/Rakuten). Begun successful loyalty &.
• Lead the development & design of two new mobile-first sites.
• Launched a subscription-based model that increased AOV and retention rate.

Greater Los Angeles Area

• Responsible for in-house account management & operations, project management of digital solutions & the implementation of new systems.
• Opened several key accounts with seven-figure yearly earning potential, within the first six months.
• Project managed Digital Solutions from design, implementation, & maintenance. Digital products including the eCommerce website, an in-house B2B Portal, Shopify App, & API implementations, & solutions for various key.
• Managed a portfolio of 200+ active accounts & leads.
• Responsible for reporting & analyzing sales team revenue on an ongoing basis. Developed strategic sales model used by team members to maximize outreach & conversions.
• Defined & created marketing assets for the sales team.

Greater Los Angeles Area

• Responsible for eCommerce, marketing, vendor management, forecasting, & product development. Oversaw & delegated work to an efficient eCommerce team.
• Operated multi-million dollar accounts such as Amazon & Build.com - increasing revenue by creating stronger brand presence & content.
• Successfully captured & closed several million-dollar accounts (Houzz & Lowes.com) within the first year.
• Structured & implemented strategic eCommerce product launch strategies for the introduction of a newly developed line of Smart Products.
• Managed Amazon Marketing Service, curating & updating the Brand Page, Ad Campaigns, A+ content, Promotions, & Vine. Constantly updating SEO keywords & analyzing CPC strength.
• Seamlessly handle Dropship, Direct Import, Trade/Business, White Label, and Fulfillment channels across various accounts.

Greater Los Angeles Area

• Responsible for overseeing eCommerce, inventory, merchandising, product development, budgeting, goal setting, market analysis, trend forecasting, & brand innovation.
• Increased sales volumes by over 40% within the first year by nurturing existing accounts & launching new programs to generate a consistent inflow of qualified leads.
• Efficiently managed a portfolio of over 300+ accounts ranging from small boutiques, eCommerce giants, & national department stores.
• Managed a national independent sales team.
• Extensively travel nationally, prospecting new accounts & cultivating meaningful relationships with established accounts.
• Product manager Rocket Dog’s kid’s line. Oversaw product development, marketing strategy, & overall branding.

Studio City, CA

• Responsible for promoting and managing the day-to-day operations of a bespoke bridal store.
• Managed storefront operations, trained new sales associates, and maintained a highly organized work environment. Handled purchasing, inventory, sales tracking and reporting.
• Cultivated brand loyalty and awareness by representing R-Mine through various social media channels, print campaigns, tv features, viral ads, and networking events.
• Built a reliable community of vendors, stylists, event coordinators, photographers, and venue providers. Organized specialty events and dressed celebrity clients for their weddings.

Greater Los Angeles Area

• Mediated contact between the District Sales Managers and Travel Agents.
• Utilized proprietary software to schedule various functions and reservations.
• Responsible for sales management, data entry, order analysis, and market forecasting.

Greater Los Angeles Area

• Managed daily operations for a small graphic design firm.
• Oversaw communications with a diverse portfolio of national clients.
• Researched the latest design trends and helped offset the workload by assisting with basic design responsibilities.

Orlando, Florida Area

• Shadowed various marketing and sales executives at Busch Entertainment to develop a comprehensive understanding of marketing functions within a corporate environment.
• Developed an extensive marketing strategy aimed at improving college attendance.
• Established strong relationships with sales representatives throughout Orlando, FL.

Master Of Business Administration - Mba, Digital Marketing & Business Analytics

Bachelor Of Science (Bs), Anthropology And Advertising

Associate Of Arts (Aa), Product Development And Merchandising