• Achieved double-digit sales growth in both volume & value by increasing the Average Selling Price (ASP) & optimizing product mix.• Transitioned marketplace models from first-party to third-party, enhancing operational agility and profitability.• Developed and launched a comprehensive bundle assortment and subscription program, driving revenue and customer retention.• Spearheaded the launch of a product line, capturing a new market segment and resolving logistical challenges.• Streamlined logistics and customer service by transitioning to a more efficient third-party logistics (3PL) partner.• Formulated and enforced retailer policies and a Minimum Advertised Price (MAP) strategy, preserving brand integrity and market position.

• Crafted and executed a compelling content strategy and a targeted on-platform digital marketing strategy, which boosted brand awareness and engagement.• Devised and managed a full-scale annual Amazon business plan, ensuring alignment with key sales and marketing goals and consistent growth.• Drove channel strategies for sustained growth, including identifying and nurturing key customer portfolios for long-term business success.• Delivered a comprehensive eCommerce roadmap, achieving expansion and capability enhancement goals, while managing customer acquisitions to bolster brand presence in the AMS markets.

Responsible for Digital Marketing and eCommerce Sales across six eCommerce websites, TMall & Amazon. Overseeing a succinct digital team & various outside vendors.• Doubled eCommerce sales through internal sites by increasing AOV by 42%, conversion rate by 4.25%, and audience by 48% through strategic marketing and site optimization.• Grew Amazon sales by 65% through strategic merchandising and launching a new marketing strategy.• Deployed successful paid digital marketing strategy across multiple channels such as Search (Google/Microsoft), Social (Facebook/Instagram/Pinterest), Amazon, DSP, and Affiliate (CJ/Rakuten). Begun successful loyalty & influencer programs. • Lead the development & design of two new mobile-first sites. • Launched a subscription-based model that increased AOV and retention rate.• Developed overall creative content calendar and email marketing strategy, growing email marketing list and revenue by over 60%.

Responsible for in-house account management & operations, project management of digital solutions & the implementation of new systems. • Opened several key accounts with seven-figure yearly earning potential, within the first six months. • Project managed Digital Solutions from design, implementation, & maintenance. Digital products including the eCommerce website, an in-house B2B Portal, Shopify App, & API implementations, & solutions for various key accounts. • Managed a portfolio of 200+ active accounts & leads. • Responsible for reporting & analyzing sales team revenue on an ongoing basis. Developed strategic sales model used by team members to maximize outreach & conversions. • Defined & created marketing assets for the sales team.• Oversaw client success team, problem-solving & ensuring account satisfaction.• Worked closely with UX designers to optimize the consumer experience. • Managed internal & external resources to develop digital solutions, Q&A digital products, & manage multiple project schedules, budgets, and inventory. • Utilized email marketing through MailChimp to engage the consumer audience and increase conversion of abandon checkout. • Responsible for reporting & analyzing all sales and consumer insights.

Responsible for eCommerce, marketing, vendor management, forecasting, & product development. Oversaw & delegated work to an efficient eCommerce team. • Operated multi-million dollar accounts such as Amazon & Build.com - increasing revenue by creating stronger brand presence & content. • Successfully captured & closed several million-dollar accounts (Houzz & Lowes.com) within the first year. • Structured & implemented strategic eCommerce product launch strategies for the introduction of a newly developed line of Smart Products. • Managed Amazon Marketing Service, curating & updating the Brand Page, Ad Campaigns, A+ content, Promotions, & Vine. Constantly updating SEO keywords & analyzing CPC strength. • Seamlessly handle Dropship, Direct Import, Trade/Business, White Label, and Fulfillment channels across various accounts.• Guided a team of five from eCommerce and Marketing, driving sales and marketing efforts to hit KPIs.

Responsible for overseeing eCommerce, inventory, merchandising, product development, budgeting, goal setting, market analysis, trend forecasting, & brand innovation. • Increased sales volumes by over 40% within the first year by nurturing existing accounts & launching new programs to generate a consistent inflow of qualified leads. • Efficiently managed a portfolio of over 300+ accounts ranging from small boutiques, eCommerce giants, & national department stores. • Managed a national independent sales team. • Extensively travel nationally, prospecting new accounts & cultivating meaningful relationships with established accounts. • Product manager Rocket Dog’s kid’s line. Oversaw product development, marketing strategy, & overall branding. • Managed the B2B website, developed engaging content, managed inventory, & monitored overall site performance. • Oversaw web presence for a wide range of online retail outlets including Zappos, Modcloth, Hot Topic, Forever 21, Zulily, Hautelook, and more.

Responsible for promoting and managing the day-to-day operations of a bespoke bridal store. • Managed storefront operations, trained new sales associates, and maintained a highly organized work environment. Handled purchasing, inventory, sales tracking and reporting.• Cultivated brand loyalty and awareness by representing R-Mine through various social media channels, print campaigns, tv features, viral ads, and networking events. • Built a reliable community of vendors, stylists, event coordinators, photographers, and venue providers. Organized specialty events and dressed celebrity clients for their weddings.

• Mediated contact between the District Sales Managers and Travel Agents.• Utilized proprietary software to schedule various functions and reservations. • Responsible for sales management, data entry, order analysis, and market forecasting.

• Managed daily operations for a small graphic design firm. • Oversaw communications with a diverse portfolio of national clients.• Researched the latest design trends and helped offset the workload by assisting with basic design responsibilities.

• Shadowed various marketing and sales executives at Busch Entertainment to develop a comprehensive understanding of marketing functions within a corporate environment.• Developed an extensive marketing strategy aimed at improving college attendance.• Established strong relationships with sales representatives throughout Orlando, FL.