I am an avid and lifelong outdoor enthusiast with a deep understanding of the outdoor market segment. I am also an end user and have hands-on experience with many outdoor and hunting products. During my 20+ years of retail experience, I have gained invaluable knowledge, encompassing virtually every aspect of retail business. I spent 2 years with Walmart and 5.5 years with Walgreens in retail management, learning all aspects of managing big box, retail stores. I spent the next 8 years with Bass Pro Shops on a corporate buying team for Hunting Apparel, learning the ins and outs of product development, assortment management, retail buying, marketing, and large-scale merchandising efforts. For the past 4+ years (current), I have been the National Account Manager for Black Rifle Coffee Company. In my current role, I am the Channel Manager for our largest Outdoor retail partners such as Bass Pro Shops, Cabela's, Scheels, Dunham's, Academy, and Sportsman’s Warehouse. I run point on all day-to-day business, sales, marketing, and other efforts.