Brett Clifton

Brett Clifton Email and Phone Number

Client Services Manager - Digital Dynamics 360 @ Digital Dynamics 360
Brett Clifton's Location
Urbana, Illinois, United States, United States
Brett Clifton's Contact Details

Brett Clifton personal email

n/a
About Brett Clifton

Brett Clifton is a Client Services Manager - Digital Dynamics 360 at Digital Dynamics 360. He possess expertise in advertising, marketing, integrated marketing, advertising sales, media planning. Colleagues describe him as "Brett is the guy you want in your corner or on your team. He brings an uncanny intellect to the table coupled with a true knowledge of his product (you can't ask for much more!) He consistently rises to the top of the group, regardless of the job or position. I'm confident that Brett will take this unique arsenal of talent with him wherever he goes."

Brett Clifton's Current Company Details
Digital Dynamics 360

Digital Dynamics 360

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Client Services Manager - Digital Dynamics 360
Brett Clifton Work Experience Details
  • Digital Dynamics 360
    Client Services Manager
    Digital Dynamics 360 Sep 2024 - Present
    Champaign, Illinois, United States
    As the Client Services Manager, I will establish, develop, and maintain business relationships with prospective clients nationwide. At Digital Dynamics 360, we offer digital and traditional advertising solutions and business services, including advertising/marketing assistance, PR and research.
  • Sinclair Broadcast Group
    Digital Sales Manager
    Sinclair Broadcast Group Oct 2019 - Aug 2024
    Urbana-Champaign, Illinois Area
    Newly appointed Digital Sales Manager with a successful track record working in the media and sales industry. Skilled in Digital Sales, TV Sales, Customer Service, Training, Effective Communication, Strategic Planning, Team Building, Mentoring and Management. Strong and knowledgeable marketing leader with a BS in Journalism with a Business Communications focus, from the University of Kansas.
  • Sinclair Broadcast Group
    Marketing Consultant
    Sinclair Broadcast Group Nov 2017 - Sep 2019
    Urbana-Champaign, Illinois Area
    Understanding the business objectives and advertising strategies of businesses, and find ways to help them achieve their objectives through effective advertising -- incorporating broadcast and digital solutions. Maintaining & growing relations with a diverse clientele -- from locally owned businesses to large national advertising agencies. Development of successful promotions, strategies, and goals for advertisers. ABC Newschannel 20 | newschannel20.comFOX Illinois 55/27 | foxillinois.comCW 23 | cw23tv.comSinclair Digital Solutions | sinclairdigital.com
  • Northwestern Mutual
    Financial Representative
    Northwestern Mutual Aug 2016 - Aug 2017
    Champaign, Il
    As a financial representative with Northwestern Mutual I work with clients to identify their financial security needs and then focus on solutions that can help make their goals a reality. I rely not only on my own knowledge and experience, but also on the expertise of a team of specialists to put together a comprehensive, personalized financial plan for my clients.. For additional information, send me a LinkedIn message or reach me at brett.clifton@nm.com
  • University Of Illinois At Urbana-Champaign
    Coordinator Of Specialized Academic Programs - College Of Media
    University Of Illinois At Urbana-Champaign Feb 2015 - Jul 2016
    University Of Illinois At Urbana-Champaign
    Manage and administer the Media Sales Certificate Program and College of Media Public Relations Certificate Program and assist faculty and departments in developing, implementing and managing potential future certificate programs. Seek to develop and implement academic/experiential learning programs and opportunities with campus, community and corporate partners.
  • University Of Illinois At Urbana-Champaign
    Director Of The Media Sales Certificate Program - College Of Media
    University Of Illinois At Urbana-Champaign Jan 2012 - Feb 2015
    University Of Illinois At Urbana-Champaign
  • University Of Illinois
    Assistant Director Of Advancement & Alumni Relations For The Department Of Aerospace Engineering
    University Of Illinois Nov 2005 - Jan 2012
    · Visit, cultivate and steward alumni that are considered major gift prospects for the Department and continue to build a strong relationship with them in effort to prepare them for an eventual gift request. · Solicit key donors for major gift donations after working with them to determine their passions for and relationship with the University of Illinois and the Department. · Work with alumni and their corporations to identify how the Department can be of assistance in helping their companies reach their goals (i.e. research opportunities, recruiting, special projects, etc.). · Work with alumni on keeping them connected or get reconnected with the University of Illinois and Department of Aerospace Engineering (i.e. inviting them back to teach a class, be a guest lecturer, talk to students, etc.) · Launched and update AE Department's Facebook page to stay connected with students and young alumni. · Identify and qualify new alumni of the Department and determine whether they have the potential to provide a future gift, therefore establishing a pipeline of new donors for the future. · Help organize and attend key events hosted by the Department/College of Engineering and meeting with/cultivating Aerospace alumni in attendance. · Work with AE/COE student groups (AIAA, ISS, WIE, SHPE) to secure funding and provide assistance in seminars, workshops and trips. Match up groups with AE alums and corporations for assistance. · Manage AE faculty, student and alumni award submissions, help choose recipients and plan awards banquet. · Provide fundraising support for the Illinois Leadership® Center, a campus-wide center focused on providing leadership skills for students, through workshops, seminars and certificate programs.
  • The News-Gazette
    Key Account/National Account Executive
    The News-Gazette Nov 2005 - Sep 2007
    • Built relationships with and provided customer service to clients during the pre- and post-execution phases of their newspaper advertisement insertions.• Developed newspaper advertising schedules for key clients to maximize their exposure and target impressions.• Worked with the production and composing departments on a daily basis to create, proofread and approve creative materials to appear in the News-Gazette.• Stewarded over 60 national and key local accounts and administered the execution of run-of-paper and pre-print insert advertising schedules within the News-Gazette.• Facilitated the execution of nearly $500,000 per month in advertising revenue, exceeding previous years’ sales quotas each month.• Negotiated annual contract rates with advertising agencies/clients to maximize revenue for the paper.
  • Starcom Mediavest Group
    Associate Media Director - Allstate
    Starcom Mediavest Group Jul 2005 - Nov 2005
    · Promoted to newly created "hybrid" position to capitalize on my strong relationship-building abilities and experience to accommodate complex and challenging account demands. · Assisted in developing strategies for Allstate's national media landscape for 2005/2006, including key sports sponsorships and national/regional launch of "Your Choice Auto" product. · Created strategic local media plans in top 20 markets in support of multiple product lines (auto, home, bank, personal finance). Planned and executed local TV, radio, online, out-of-home, ambient media. · Developed local grassroots media plan around gas station advertising, supported by a dedicated radio promotional campaign. Effectively won "pitch" assignment against other agencies, bringing in additional media billings to Starcom. · Helped manage Allstate Catastrophe Team, activating local radio/newspaper advertising plans in advance and immediately after hurricanes or major storms. Swift ability to place media prior to Hurricane Katrina helped ensure that Allstate was the first (if not the only) insurance provider that was out in the marketplace after the storm.
  • Starcom Mediavest Group
    Media Supervisor - Kraft Foods
    Starcom Mediavest Group Feb 2003 - Jul 2005
    · Directed strategic media/advertising planning of national and local TV, national print and online media for more than six brands in the Kraft Cheese & Dairy (KCD) and Enhancers divisions. · Managed Philly Cream Cheese client, who was displeased with services from previous Supervisor; improved quality of the work and the client relationship, therefore helping Starcom receive highest review scores for Philly in several years. · Led cross-agency brainstorming sessions every year to develop integrated, cross-promotional platforms for Philly Cream Cheese. Worked on the "Best Dressed Bagel" promotion which incorporated People magazine and the Oscars and was considered the most successful media promotion for KCD. · Worked with clients, vendors and buying groups to create more efficient and effective media plans to maximize return, even with small budgets. Provided new and innovative ideas to ensure media plans would get a "bigger bang for their buck." · Sold-in and executed a "Media Pathways" study for Philly Cream Cheese and worked with New York media research team to set up, execute and provide insights from study that led to major media plan revisions for the 2005 and 2006 plans.
  • Starcom Mediavest Group
    Media Supervisor - Magazine Investment Group
    Starcom Mediavest Group Jul 2000 - Feb 2003
    · Developed national print and local newspaper advertising plans for blue-chip clients, including the US Army, Disney, Canon, Showtime, Delta Airlines and Bank of America. · Managed three Media Associates, and as a team, authored and sold media plans for clients and internal client groups. · Negotiated advertising rates, positioning and merchandising with large national magazines on clients' behalf. Managed all negotiations for the business category of publications for all clients in the MIG. · Developed new rate-tracking process for the US Army/Disney that allowed more effective and efficient management of Local Newspaper rates. Ensured clients were receiving the best possible rates for their print advertising activity. · Built and maintained relationships with over one hundred print vendors to gain insights into the marketplace and to ensure smart media decisions in planning print.
  • Starcom Mediavest Group
    Media Associate - Oldsmobile
    Starcom Mediavest Group Jun 1998 - Jul 2000
    · Led the local planning on Oldsmobile for the North Central Region, creating dedicated media plans for the Local Dealer Groups (local TV/radio, local newspaper and out-of-home). Traveled to quarterly Dealer Group meetings and to dealerships directly to gain insights on business challenges/objectives that the dealers faced in order to tailor their advertising campaigns to them. · Managed all print planning and execution for five Oldsmobile brands, including stewardship, merchandising, budget reconciliation and tracking. · Helped plan national media launch for Silhouette Premiere, including national TV, print and cinema advertising. Worked on tie-in with Blockbuster Video for promotion and developed several movie events to promote the cinema advertising and movie relationship.
  • University Daily Kansan Newspaper
    Regional Account Manager/Account Executive
    University Daily Kansan Newspaper Aug 1997 - May 1998
    · Developed advertising sales plans for clients outside the immediate market to convince them to advertise in the Kansan (a Top 10 College Newspaper). · Went on multiple client sales calls per week to maintain relationships to alert them to upcoming special editions/promotions. · As manager, developed first-ever "Kansas City Nightlife" section of the paper to showcase restaurants and bars from KC that would be relevant to students at KU. · Managed sales force of five account executives and was active on overall advertising staff/news group meetings to ensure the Kansan ran as a cohesive unit.

Brett Clifton Skills

Advertising Marketing Integrated Marketing Advertising Sales Media Planning

Brett Clifton Education Details

Frequently Asked Questions about Brett Clifton

What company does Brett Clifton work for?

Brett Clifton works for Digital Dynamics 360

What is Brett Clifton's role at the current company?

Brett Clifton's current role is Client Services Manager - Digital Dynamics 360.

What is Brett Clifton's email address?

Brett Clifton's email address is bc****@****ois.edu

What schools did Brett Clifton attend?

Brett Clifton attended The University Of Kansas, Topeka West High School.

What skills is Brett Clifton known for?

Brett Clifton has skills like Advertising, Marketing, Integrated Marketing, Advertising Sales, Media Planning.

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