Brett Cooper Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

www.perpetualimprovement.com.auProviding consulting support to companies across diverse sectors including energy, management consulting, corporate affairs and communications consulting, beverages, FMCG, hospitality, disability support, healthcare, cargo and logistics, and travel and tourism. Specialising in organisational change, communication strategies, people & culture, business development, corporate affairs, and strategic partnerships.• Developed and implemented comprehensive strategic plans that enhanced corporate reputation, stakeholder engagement, and business development.• Advising on and leading strategic projects across operating models, pricing, marketing, digital, and customer experiences. • Managing the business planning process, evaluating and implementing business development opportunities.• Developing corporate reputation through effective communication and stakeholder engagement strategies.• Driving continuous positive change, growth, and innovation across people, brands, and products.• Guiding leaders in strategic decision-making and employee engagement.

Garibaldi Highlands, Bc, Ca

Crafting and executing strategic communication, public affairs, and strategic projects, with expertise in:• Delivered detailed analytical reviews and strategic recommendations driving improved business outcomes.• Providing expert advice to senior management on business and competitor strategies.• Strategic communication planning and implementation.• Stakeholder engagement, corporate affairs, and government relations.• Media relations and crisis communication management.• Client training & development in communications and corporate affairs.

Sydney, New South Wales, Au

Specialises in supporting chief executives who are leading their teams and organisations through complex transformations, rapid transitions and turnarounds. I focus on driving positive change, improvement, growth, and solving complex problems, in particular in the Human Resources, Corporate Affairs and Communications fields to deliver successful and sustainable business outcomes.• Strategically managed resource planning to adapt to changing needs and optimising team efficiency while maintaining high quality outputs. • Coached senior leaders, provided strategic decision-making support, resulting in accelerated professional and business growth.• Forged and expanded strategic alliances and partnerships, driving a surge in collaborative initiatives, and unlocking new markets for exponential business growth and development.

London, Gb

Atrium HR specialises in managing globally mobile employees for international organisations. Our aim is to make your life as an HR professional easier, by providing cost effective global HR solutions that can help you achieve your targets, whilst saving time and costs. See more at: https://atriumhr.com/ I joined Atrium in April 2022 and have since been dedicated to driving comprehensive HR strategies that foster organisational growth and success. Specialising in Leadership Development, Wellness, Coaching, and Transformation, providing holistic solutions tailored to meet the unique needs of each client, with a strong focus on effective communication and leadership strategies.

Melbourne, Vic, Au

Leading the strategic vision and execution of the People & Culture function at Yooralla, a renowned organisation committed to supporting people with disabilities to live the life they choose. Spearheading initiatives to attract, retain, and develop top talent while fostering an inclusive workplace culture. Driving P&C strategies that align with the organisation's purpose, promise and values, contributing to Yooralla’s continued success.Partnering with business units to align HR strategies with organisational objectives. Implementing training and development programs, enhancing employee skills and performance.Play a key role in change management initiatives, ensuring seamless transitions and employee buy-in.Key Responsibilities: • Strategic Planning• Organisational Development• Talent Acquisition & Retention• Diversity, Equity & Inclusion• Employee Engagement• Change Management• Leadership Development• HR Technology Implementation

Lausanne, Ch

• Experience leading high-value strategic projects, collaborating with top-tier strategy consulting firms to drive business growth and operational improvements.• Collaborated with the Global M&A team on strategic mergers and acquisitions initiatives, including due diligence and post-merger integration, to drive growth and operational synergies across the APAC region.• Transformation of operations and product offerings.• Leadership in employee engagement initiatives, resulting in a more collaborative and motivated workforce.• Drove long term succession and people development.• Spearheaded transformation initiatives, driving reduced harm products regulation and acceptance. • Led cross-functional teams in the execution of strategic plans, driving business growth and enhancing shareholder value across APAC markets.

Lausanne, Ch

• Directed the successful integration of a major acquisition, aligning sales, marketing, human resources and operational processes to achieve seamless transitions and operational synergies.• Developed and spearheaded strategic projects driving business growth, including trade activity strategies and marketing campaigns. • Oversaw sales forecasting and resource allocation, optimising supply chain operations, and reducing illicit trade by 15% through collaborative stakeholder interventions.• Implemented digital transformation initiatives, achieving a 30% cost reduction, while enhancing employee engagement.

Lausanne, Ch

• Managed corporate communications and provided regulatory and compliance oversight for Merger and Acquisition activities, ensuring clear messaging and smooth approval processes during acquisitions and demerger activities. • Led the company’s corporate affairs and communications approach on all ESG topics, taxation, regulation, communications, media, crisis management, investor relations and scientific matters. • Achieved positive change in legislation and UK tax policy, creating better outcomes for the company and the Government.• Managed Government Relations and Corporate Affairs activities and team members. • Managed media engagement, including crisis communication and stakeholder engagement, resulting in a significant increase in positive media coverage and investor confidence.

• Co-ordination with markets, in particular the UK, Ireland, Belgium, Germany, Italy, Nordics & Baltics on EU & Global corporate affairs and campaign co-ordination, on reducing the harm caused by tobacco products in Europe.• Management of campaigns in the UK and Ireland on point of sale display bans/restrictions. • Building relationships and linking interested 3rd parties across markets to engage at both a national level and at the EU level for EU Directive related activity.

Various roles in Australia in Sales, Marketing, HR and Corporate Affairs roles in Sydney and Melbourne.Prior to my role as Manager Regulatory Affairs in the Switzerland, I had several roles in corporate affairs, communications, sales, marketing, and strategic projects which included: • State Manager – Melbourne Victoria (2006 – 2008)• National Channel Manager – Melbourne Australia (2004 – 2006)• National Key Account Manager – Melbourne Australia (2002 – 2004)• Area Sales Manager – Sydney Australia (2000 – 2002)

Bachelors, Business, Management, Marketing, And Related Support Services

Coaching For High Performance, Coaching And Leadership

Public Affairs, Communications & Campaign Academy, Public Affairs, Communications & Campaign Academy

Executive Courses: Campaign Management, Communications, Csr, Esg, Public And Regulatory Affairs, Campaign Management, Communications, Csr, Esg, Public Affairs And Regulatory Affairs