Brett Eakin Email & Phone Number

Manhattan, Ks

- Oversaw Athletic Department marketing initiatives including supervision and direction of marketing plans, ticket sales strategies, and in-game promotions for all 23 sport programs- Directed and supervised marketing staff to execute promotional activities, video board content, and in-game assets with a focus on providing elite client and customer service- Assumed overall responsibility for all in-game marketing and promotions associated with home football and baseball games including the production of run of show timelines, public address scripts, operation and production of video boards, organization of in-venue music and time-out coordination with band, cheer and dance, as well as activation of sponsorships- Produced and directed in-house production show of assigned home athletic events including football, baseball, select men’s and women’s basketball games, and annual department banquets- Served as the department liaison for conference branding transition- Responsible for oversight and management of annual promotions budget

Louisville, Kentucky Area

-- Oversaw daily management of licensing and trademark programs including domestic and international licensing, the official equipment supplier and championship event merchandising while coordinating trademark and copyright enforcement efforts-- Managed communications between the University, licensing partners and licensees while continuing strong relationships between the NCAA, the Collegiate Licensing Company, Learfield Sports Properties, and individual licensees particularly related to the communication and measurement of licensing goals and objectives-- Oversaw the strategy, execution, and management of the department’s e-mail marketing campaigns. Created targeted e-mail messages and developed innovative digital concepts for football, baseball, men’s basketball, women’s basketball, and other major events

Louisville, Kentucky Area

-- Developed and directed the marketing plan for baseball and women’s volleyball focused on increasing revenue, raising home attendance, and maximizing the fan experience in-venue-- Enhanced promotions, halftime activities, and ticket sales objectives while producing the game script and coordinating the in-game presentation for more than 85 home events-- Orchestrated and implemented comprehensive marketing plans including elements of advertising, promotional writing, and market research-- Established positive working relationships with coaches and student-athletes on innovative promotional concepts and positioning of brand and image enhancement-- Created in-venue video board and LED graphic elements for football and men’s and women’s basketball games while managing and executing game day content in Daktronics software-- Contributed to the planning of department-wide marketing strategies for new branding campaign, social media platforms, and special events

Louisville, Kentucky Area

-- Assisted Associate Athletic Director of Compliance on projects relating to NCAA Bylaw 15 Financial Aid while gaining direct knowledge of NCAA and BIG EAST Conference regulations.-- Effectively communicated Student Financial Aid policies and procedures with regard to federal and state guidelines to student-athletes, staff and faculty members, and coaches-- Developed experience with university reporting procedures including knowledge of PeopleSoft financial aid database, NCAA Compliance Assistant, and UofL Payroll systems-- Generated sport-specific budget sheets to reflect budgeted and actual grant-in-aid figures and provide updated equivalency or head count limits for each of the 23 sport programs-- Cultivated improved working relationship with UofL Office of Financial Aid to properly report all athletic awards, outside scholarships, and summer financial aid sessions-- Counseled foreign student-athletes on federal tax withholding regulations for international students and filing procedures with understanding of tax treaties and USCIS documents-- Oversaw processes for the Student-Athlete Opportunity Fund including reimbursements and the facilitation of the clothing allowance program to more than 200 student-athletes

Louisville, Kentucky Area

-- Supported Assistant Athletic Director in administering postseason championships while coordinating marketing efforts for assigned sports.-- Prepared championship selection materials, bid packets, presentation items, and budgeting-- Assisted championship staff including working on-site for more than 70 events annually-- Direct involvement with hosting more than 15 championship events for sports including baseball, women’s basketball, men’s and women’s cross country, field hockey, men’s soccer, softball, men’s and women’s swimming and diving, men’s tennis, and volleyball

Manhattan, Ks

-- Performed all functions relating to the operations of intercollegiate athletic competitions.-- Executed professional management and supervision of event staff and part-time employees.-- Prepared facilities for hosting of events while working in team environment.-- Experienced in score, clock, and timing systems during athletic competitions.-- Named Public Address Announcer for Kansas State Baseball and Track and Field, 3 seasons

Greater Omaha Area

-- Aided in the planning and executive of the NCAA’s second largest championship-- Implemented event staff schedule and provided support on-site with promotional activities-- Coordinated events including opening ceremonies, V.I.P. reception, team accommodations-- Completed general office duties including taking inventory, invoicing, volunteer scheduling-- Created and published the presentation for NCAA Division I Baseball Committee meeting

Topeka, Kansas Area

-- Directed and oversaw the promotion of a more than 7,000 athletes and 35 summer games-- Collaborated efficiently with Sport Commissioner to promote and market four sports-- Coordinated facilities and location sites for hospitality and patron ease of use

Masters Of Science, Sport Administration

Bachelors, Management, Leadership Studies