Vice President Electronics Sales, North America
Current$600M consumer electronics company marketing RCA, TERK, 808 Audio and Acoustic Research brands.VP/Team Lead - Walmart/Sam's Club/Costco/Amazon /The Home DepotHired to lead VOXX’s Walmart, Sam’s Club, Amazon and Costco teams. 2 Direct Reports and 8 independent sales representatives. + 2024: Led Voxx Accessories Corporation to number 1 share position in Digital Antennas on the strength of leading the RCA Antenna business at Walmart. + 2023-2024: Tripled RCA Remote control placement on Walmart modular to 3 items.+ 2023: Negotiated and Delivered the single largest audio deal in the history of VOXX Accessories Corp. with 150,000 unit outdoor speaker promo with Costco, generating $12M in revenue.2016-2022+ Revamped Voxx Digital Antenna business by driving packaging improvement/messaging to improve point of sale impact and sales velocity.+ Developed and executed new go to market strategy on Amazon platform, growing business 20% YoY in 2017 and 100% YoY in 2018. Achieved through hiring new digital marketing agency and transitioning Voxx business strategy to 3rd Party FBA driven to control pricing on platform.+ Led Walmart team to increased sales of 27% YOY increase in antenna sales revenue in 2019. Achieved by packaging improvements and price repositioning.+Developed proposal and negotiated deal making Voxx RCA brand exclusive Antenna & Universal Remote-Control in all Home Depot stores. Increased revenue 37% YoY in 2019.+Created a new Amazon Basics private brand business, Digital alarm clocks. Drove sales of 300,000 units, adding $1M in revenue. +Developed, Negotiated and sold in Acoustic Research Outdoor Speaker program for Costco U.S, 6 consecutive years 2016-2022. Program delivered 400,000 units and $32M in revenue.