Brett Gerstenblatt Email & Phone Number

Barrington, Ri, Us

Leading a brand innovation studio that partners with startups to enterprises, specializing in lifestyle, health and wellness sectors.We Offer:- Brand Strategy & Development- Creative Services- Product & Service Innovation- Venture BuildingOur Differentiator:We combine strategic business expertise with creative execution via a collective of independent consultants. We assemble bespoke teams of makers and mentors, leveraging a global network of researchers, strategists, designers, storytellers to deliver customized solutions for complex brand and innovation challenges.We offer flexible engagement options including workshops, design sprints, fixed project retainers and time & materials creative services.

Smithfield, Ri, Us

IDEA 101. Bryant IDEA: Innovation and Design Experience for All. 1 Credit Hour.This course teaches students about the innovation process. Specifically, students learn two key elements or building blocks for creating new innovations in any field: design thinking and teamwork. During an approximately 72-hour intensive experience, students will work in teams on projects covering a range of "real world" situations, ranging from the arts to social services to the business sector. They will practice elements of the design thinking process and work in teams to come up with creative solutions to problems.

Providence, Rhode Island, Us

RIHub VMS mentors are a leading group of professionals carefully selected based on their business experience and for their skills as advisors as well as their desire and ability to give back. Passionate about supporting the infrastructure for Rhode Island’s business community, VMS mentors’ careers represent a wide range of experience across a variety of industries and markets.https://rihub.org/mentoring/Mentors volunteer with VMS for many reasons including the intellectual appeal of this work, the collegial team approach and the desire to help entrepreneurs succeed. All VMS Mentors adhere to a strict code of ethics, as adopted from the MIT VMS model, and are dedicated to the delivery of impartial and unbiased business advice to Rhode Island entrepreneurs.

Providence, Rhode Island, Us

Our MissionWe engage and connect people through shared experiences that positively transform individuals, organizations and communities.Our VisionWe see a Rhode Island that is flourishing — economically, civically, culturally — built on a foundation of ever-improving human capital whose strengths and potential we spend each day revealing and igniting.And we see the lessons of this lively leadership experiment being shared and amplified around the country and the world to nurture the kind of fully-engaged societies that create lasting, positive change.

Los Angeles, California, Us

https://www.conspiracyoflove.co/about-usCollaborating with Conspiracy of Love and their global team of Co-Conspirators: strategists, designers, researchers, storytellers and activists, all committed to creating better businesses and a better world. Working with Fortune 500 companies, iconic brands and cutting-edge nonprofits, helping businesses do better by doing good. Pioneering new ways of turning Purpose Transformation into a driving force for business growth through Societal Impact. Through tried and tested proprietary Purpose frameworks, we help our clients unlock the full value of Purpose across their people, brands and entire organization.

Key AchievementsLeadership & Organizational Development* Established the Managing Director role and a streamlined team model with defined roles, responsibilities, and success metrics, optimizing team alignment and performance.* Conducted a strategic portfolio review, implementing regular communication protocols with leadership, colleagues, advisors, and partners.* Enhanced workflows and implemented improved project management processes to drive operational efficiency and effectiveness.Operational Excellence* Led a comprehensive business assessment, defining a future-ready organizational structure and culture aligned with business needs.* Developed performance metrics in alignment with long-term goals and standardized scalable processes and engagement models.* Negotiated shared workspace access, facilitating connections to talent, tools, and technology for growth and development.Strategic Growth Planning* Positioned the organization for expansion with a new brand identity, strategic roadmap, and service offerings including Brand Strategy, Creative Services, Product Innovation, and Venture Building.* Established a foundation for growth by forecasting financials, building a CRM tool, and evaluating insourcing/outsourcing and expanding core capabilities.Founding Client Success* Supported content and execution across social media and email channels, driving brand visibility and engagement for a family of small business brands. * Named, branded, and launched a innovative "feel-good food" concept, enhancing their market presence.* Facilitated wholesale expansion of an ice cream product line, broadening distribution and market reach.* Secured philanthropic support for a charity-based ice cream flavor, reinforcing brand commitment to community and social impact.* Initiated a brand refresh for a portfolio of food products, setting the stage for continued innovation and growth.

Woonsocket, Ri, Us

From 2013-2023, while at CVS Health, played a core role in the company’s campaign to exit tobacco, the development and launch of the CVS Health brand platform and identity system and the transformation of the company from being America’s corner drug store to the largest consumer health care company in the United States, moving it to 6th place on the Fortune 500. During that time, CVS earned the highest national reputation in healthcare, became the most trusted retailer in America and consistently gained market share.As Vice President, Brand Experience, Creativity & Design, founded and led the award-winning in-house creative agency, Heart Haus. Partnered with senior leaders to advance and amplify the modern expressions of our brand ensuring that the company’s purpose, strategy, values and culture were expressed properly every day. Directed human-centered transformation efforts and the ideation and implementation of customer experience strategies — including the accompanying marketing, advertising, communications and activations.Mentored and managed an integrated team of strategists and more than 200 designers, writers, implementation specialists and a consortium of agency partners to create differentiation and inspire people to choose CVS Health.

Woonsocket, Ri, Us

Led the CVS Health Brand Innovation & Design Center of Excellence, finding new ways to generate customer and business value by transforming the health care experience. Explored, designed, prototyped, tested and delivered proof-of-concepts for the commercialization of new products, services, experiences and business models.Developed and managed the company’s insights driven, human-centered design methodology and the customer experience principles that drive growth by creating deeper engagement, increased loyalty and preference.

Woonsocket, Ri, Us

Designed, developed and governed the enterprise brand strategy, story, architecture, naming methodology and identity system. Partnered with internal and external agencies to launch the CVS Health brand and extend our visual and verbal identity to our service brands and shared services.Advised senior leaders and contributed to many of our strategic initiatives.

Us

Served clients across diverse industries, led McKinsey's experimental design studio, managed and directed a cross-functional network of consultants, experts, specialists and partners skilled in the methods of design thinking and implementation

Co-created Greater Good Ventures, an entrepreneur-in-residence program; prototyped, piloted and launched a digital platform for public schools, charities, foundations and other nonprofits to create easier, faster and safer fundraising campaigns

New York, Ny, Us

Founded the agency in 2001, led the strategic vision and management of the business, served as executive creative director, recruited and retained over 50 full-time employees and built a culture centered on creativity, collaboration and experimentation

New York, Ny, Us

Shaped the direction of the digital marketing and corporate branding practices, managed client relationships, aligned strategy, user-experience design and technology offerings across seven offices and helped build a interdisciplinary team of more than 500 people

Directed strategists, designers and content developers, coordinated the efforts of illustrators, photographers, animators, producers and other implementation specialists

New York, Ny, Us

Taught first-year BFA students entering Parsons a foundational experience familiarizing them with the tools, methods, and skills employed in art and design.

Designed and presented original concepts for corporate, investor and employee communications, events, identity systems, direct and digital marketing campaigns

West Hartford, Ct, Us

Taught a first-year foundational studio class to help students analyze their work, understand the art of classroom critique and discussion and to help them have a clearer picture of what it means to be a part of the creative and design world today.

Designed “The Look of the Games” for the 1996 Centennial Olympic Games

Designed exhibits and marketing collateral for the Stedelijk Museum

Bfa, The Hartford Art School, Design And Visual Communications, General

Graphic Design

Design And Communications

Ulpan At Kibbutz Yagur, Hebrew Language And Literature