•Analyze strategic marketing campaigns directed at target audiences•Supervise and coordinate efforts with advertising partners•Coordinate and support ecommerce marketing•Create attractive content that promotes the brands•Organize and plan artwork for digital and printed distribution•Develop and maintain website content•Maintain product specifications for trade and retail standards•Coordinate and attend marketing events including trade shows, sponsorships and industry events

In my role as the Email Marketing Specialist for BATCH by Wisconsin Hemp Scientific, I was able to generate significant growth in revenue by growing the company’s email list from 824 profiles (June 2020) to 5,904 (April 2021). Not only did our leads increase, but their quality was proven as email marketing rose to become our top channel of online revenue (accounting for 28% of the total monthly revenue by the end of my first 6 months on the team). I developed email campaigns as well as automated flows, crafting the creative assets and executing the delivery of all emails according to best practices and brand guidelines (i.e. keeping a consistent brand voice and aesthetic). I found I really enjoy the challenge of achieving even a fraction of a percent higher open rate, conversion rate, etc. I also gained experience with Google Analytics, generating monthly reports detailing which channels of digital marketing were performing best. I developed the important skill of taking raw data, extracting key insights, and concisely conveying those insights to busy decision-makers. This helped the growing brand decide where its limited resources should be allocated to best optimize ROI.

During the 2019-2020 academic year, I lead UW-La Crosse's chapter of the American Marketing Association. My involvement in the AMA since freshman year of college has played a defining role in my college career. As a leader during my upperclassmen years, my motivation was to help students with their professional development journey the same way others did for me when I first joined!

Increased membership 15% (to over 160 students), making UW-L the 5th largest chapter in the United States

Summer Internship