Facilitating and developing product strategy within sales and early product discovery.

Managing product teams delivering awesome custom applications for our clients.

IC PM'ing complex enterprise level custom applications.

Amplify CU is one of the largest credit unions in the Austin area; with roots in early day IBM, Amplify is known as a technology innovator in the CU space. Highlights:* Launched a large scale website redesign leading to immediate ~80% jump in digital lead generation. Achieved near 100% AAA & AA ADA compliance. Dramatically decreased editing and publishing times. Implemented headless CMS laying foundation for longer term digital innovation* Developed an A/B testing optimization strategy and platform (GTM,GA, & Optimize) that is currently running 50-80 yearly experiments, resulting in conversion optimization increases upwards of 150%.* Facilitate member journey mapping sessions to identify CX improvement opportunities. Manage opportunity backlog and collaborate with project management on our current improvement efforts.Technology and Tools Used On a Regular Basis:- Google Analytics/Tag Manager/Optimize, Headless CMS, Salesforce Marketing Cloud

Technical co-founder of a data startup solving problems in the mapping space specificallyaround multi-unit dwellings.

Highlights:* Lead on product development and strategy for in-vehicle telemetry equipment and customer facing software.* Defined product goals, deliverables, and maintained product road-maps. * Developed an ROI model/calculator based on vehicle data which was used as a primary tool in the sales and marketing