Brett Jacobson Email and Phone Number

At NRDC I collaborate cross-functionally with policy, advocacy, and communications teams to strategize and implement campaigns that attract and activate audiences, contributing to achieving NRDC's Midwest policy objectives and advancing its national advocacy goals.The campaigns I manage utilize a diverse array of tools and tactics, including email/SMS action alerts, petitions, social media content, and digital advertising strategies. I create campaign content for digital channels with the goal of growing new audiences, activating NRDC's base to take action, and increase brand awareness.Develop and execute integrated, multi-channel digital campaign strategies to advance local, state, and regional policy priorities in key states and cities.Innovate and implement tactics to expand and diversify NRDC’s audience engagement, enhancing metrics across various platforms.Create and refine campaign materials including plans, email alerts, social media posts, SMS communications, digital ads, graphics, creative briefs, and video scripts.Collaborate on strategies to promote NRDC’s brand, key issues, major reports, and public education initiatives related to priority campaigns.Provide strategic social media direction and project management support for regional and state advocacy efforts, from content creation to launch and quality assurance.Execute lead generation initiatives in eastern states through paid and earned online advertising and cross-marketing strategies.Contribute to planning and implementing paid social media campaigns, including audience targeting, copywriting, and collaboration with Multimedia teams on visual content development.

Devise strategy and execution for US email communications and digital actions: wrote copy and developed digital engagement strategy for global campaigns and US specific campaigns.Lead creation of supporter emails and actions using ActionKit CRM and Phone2Action.Analyze email performance and supporter engagement data with ActionKit, Tableau, and Litmus, providing reports and recommendations to the US Campaigns team to maximize the impact of digital campaigns.Advise US Campaigns team on creation of content (Twitter actions, SMS communications, blogs, video, and designed graphics) for specific audiences based on interest, action rates, and strategic importance based on advocacy goals.Manage ONE’s relationship with external partner Phone2Action, holding biweekly product check ins to maximize effectiveness of ONE’s use of the platform.

Budget Management: Led budget tracking and reporting for all Marketing Campaigns and worked with with project leads to make strategic decisions based on resources. Partnerships and Development: Maintained up to date reports on key partnership outcomes and represented Marketing on project teams developing grant renewals and proposals for ONE's core funders.Strategic Planning: Served as the Marketing representative on the committee to implement ONE's Global Annual Plan and coordinated monitoring and evaluation of the Marketing department annual plan.Internal and External Reporting: Coordinated creation of reports to ONE’s donors, principal, and Board of Directors, to communicate campaign outcomes and demonstrate return on investment.Marketing Analytics and Insights: Supported the creation of ONE's Annual Member Survey 2018 and worked with ONE's Data Analysts to conduct audience sensing surveys ahead of ONE's campaigns. Event Planning: Supported on the planning and execution of ONE events, such as ONE and Cargill's Partnership Launch, ONE's Gender 7 event at Women Deliver 2019, and ONE's annual Power Summit.

Collaborated closely with Communications Manager and other Program Staff to produce and update written materials for organizational blog, website, and newsletter.Designed original event flyers, handouts, and publications in both both English and Spanish.Managed and updated EcoAgriculture social media accounts, website, and email marketing services. Assisted staff with event planning, execution, and production of summary materials for distribution.

Worked with the Cuba Program staff providing leadership with briefs on members of Congress, complementary materials for press releases, and original written pieces of commentary on U.S. policy towards Cuba.Provided administrative support by assisting with clerical needs, taking notes during program staff meetings, and attending events on the behalf of senior staff.Translated documents and press releases from English to Spanish and Spanish to English.

Processed thousands of voter registrations from all over the country and checked for fraud while communicating errors to team members registering voters on the ground in several states. The Community Voters Project conducts non-partisan voter registration and mobilization campaigns and registered 215,000 voters from 2015-2016.

I was a summer intern for two summers working in the Operations and Maintenance and Procurement departments respectively. While at Acciona I was responsible for monitoring efficiency, repairs, and turbine availability at multiple wind farm sites and created reports to present to upper management. In addition to this, I collaborated via Skype with technicians stationed on site to gather database data and report my findings to senior staff at both the Chicago North American headquarters, as well as the senior staff in Spain.