•Designed, managed, and optimized digital marketing campaigns across channels that supported Bluescape's AI and commercial PLG pipeline.•Managed HubSpot automation and SFDC administration projects/development.•Managed global SEM/SEO solutions in-house and with agency partners.•Managed 1MM+ per year advertising budget for Bluescape's GO product•Launched Wowzer AI and Drove 123K account users in 5 months averaging a 30% activation rate.•Increased Bluescape Go account users by 475% by implementing Google Ads GCLID conversion optimization while sustaining 25% activation rate.•Supported trade show schedule with marketing materials and lead capture.•Created weekly C-suite metric/performance reports.•Developed high-performing team by providing mentorship, guidance, and opportunities for professional growth.

•Collaborated with cross-functional teams to unlock growth opportunities for Our Galleria e- commerce websites.•Aligned with merchandising teams on product strategies that support revenue goals and drive demand for iMedia brands and products.•Led digital strategies that increased website traffic by 25% and increased checkout conversion by 35%.

•Developed and managed outbound/inbound marketing activities of products and vertical solutions that drove demand and sales opportunities.•Managed digital strategy and execution with agency partners.•Compiled and analyzed all marketing metrics for strategy adjustments.•Launched multiple (hardware/SaaS) DIGI marketing campaigns and increased marketing contribution to sales pipeline from 5% to 25%.

•Managed sales lead generation through marketing funnel using HubSpot marketing automation, email campaigns, social media campaigns, digital advertising, and video content.•Managed on-site and off-site SEO with agency partners•Managed Salesforce administration projects and development.•Compiled and analyzed marketing metrics Consistently managed 30% marketing contribution to sales pipeline.•Supported trade show schedule with marketing materials (ABM) and lead capture.

•Directed omni-channel marketing strategies: SEM, SEO, social media, affiliate, in-store, print, and email marketing which contributed to additional 3.3MM in yearly revenue.•Managed all creative strategies and product development for Jewelry by Johan e-commerce websites.•Managed photographers, designers, copywriters, and web development projects.•Forecasted marketing budgets.•Delivered all e-commerce sales.

•Project managed web-based, print, videography, and photography projects from concept through completion.•Led and managed global retouching, photography, and video staff to create content that supported Zale/Signet Corporation's web stores and marketing initiatives.•Set creative standards that improved photography which contributed to reaching 1B in e-commerce revenue.•Built and managed videography studio which brought commercial broadcast product cinematography in-house saving over 1M in agency production costs.•Managed all operational, strategic, financial, staffing, and administrative functions of the creative studios.Internal Projects-2014 Broadcast Product Cinematography2013 Broadcast Product Cinematographywww.zales.comwww.gordonsjewelers.comwww.pagoda.comwww.peoplesjewellers.com

Director of Product Cinematography for Zale's 2014-2015 television broadcast commercials.Director of Product Cinematography for People's 2014-2015 television broadcast commercials.

Zales 2013-2014 Broadcast Commercials