• Implementation of in-app product content strategy, with a focus on behaviour change theories• Defining product content roadmap• Overseeing the creation of product content, including micro-nudges (notifications, pop-ups, emails, text messages, widgets) and health education (health surveys, long-form/short-form content pieces)• Overseeing Iterable marketing implementation and in-app micro-nudges• Documentation and analysis of data to explore health trends and market/customer requirements• Conducting market research and analyzing the latest health literature and health trends• Working with partners to develop in-app content initiatives to drive leads

● Content development● Content strategy● User research● UX writing / Copywriting● Technical writing● Market research● Social media content strategy & creation● Webinar content & presentation● QA● Client Support

Student Internship● Fuel sales pipeline with new prospects/potential clients● Seek out and build new relationships with clients● Market Research● Content creation● UX writing● Creating and hosting monthly webinars● Creating marketing material

● Analyzing biometrics data and creating reports illustrating health risk factors within an organization

Summer Internship● Assisted with the production of a client resource binder for employees, illustrating the requirements and steps for implementing a comprehensive wellness program in the workplace● Produced a Health Promotion Calendar, Company Challenge ideas, Budget Template, Policy and Incentive ideas, and Environmental Modifications to promote a healthy/happy workplace● Analyzed biometrics data and created reports illustrating risk factors within an organization

Employee at The Athletic Center● Customer Service (Welcoming guests and members at the front counter, facilitating equipment rentals)● Facilities Worker (Set up of large sporting events and recreational events, Maintenance of sporting and gym equipment)

● Assisted with the implementation and development of the Speed, Power and Agility camp curriculum, for children aged 8-13 years● Coordinated various drills for campers and assisted with the design of the drills● Coached campers when necessary, explaining and demonstration proper form and technique