Brett Pickler Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

 Grew brand awareness in an untraditional market through social media strategies that saw a 5k increase in followers on Instagram, 3k on X/Twitter, and 2k on Facebook withing first three months as manager. Created a vast content calendar that includes key dates for filming, creating, and publishing content. This is used by multiple people in the organization to insure company synergy. Manage and create digital and written content for social media, website, corporate partners, in-game segments and the team’s players.  Launched a SMS platform for the organization to better connect with fans. Successfully hired and trained a digital marketing coordinator with the first month of the hiring process.

San Diego, California, United States

-Research and build email marketing campaigns to inform fans of upcoming events, games and special promotions associated with the team.-Assist in managing the team's official website which includes posting articles, updating information and scores, creating landing pages and implementing best SEO practices. -Conduct gameday duties that include live website and app updates, capturing game footage, social media assistance and editing post-game highlight packages. -Manage the official San Diego Gulls official mobile app. -Collaborate with team members to create original content for social media and in-game segments.

San Diego, California, United States

 Researched, analyzed and reported on the daily, weekly and overall performance of individual players, coaches and front-office executives on the Gulls to deliver newsletters, previews and game recaps to fans. Posted articles online to the Gulls website using and on multiple social media platforms (Twitter, Facebook, Instagram, and Snapchat) that resulted in an increase in article engagement and a consistent audience.  Conduct gameday duties that include checking in media, capturing game footage, taking stats and assisting with post-game press conferences.  Collaborate with Public Relations director and social media team to create a consistent tone for the season and establish season-long goals.

San Diego, California, United States

 Produce original content for both social and digital channels utilizing the latest social media trends and Adobe Creative Suite for teams that play under the Bally Sports West, SoCal and San Diego banners. Increase and optimize website traffic flow and social media engagement regularly by creating customized on-brand graphics as well as strong SEO usage in titles and social media posts. Research, analyze, create and distribute clear and concise social media analytical reports on Bally Sports talent, teams and promotions for use in daily marketing decisions by directors.

 Update website using WordPress to showcase the tone of the business and target a specific audience. Create social media and blog posts to highlight a variety of projects and the people connected to them in order to emphasize the small business environment.  Increase website traffic by implementing strong SEO strategies on social media. Lead strategy meetings and created clear messaging outlines and goals for B2B marketing campaigns.

San Diego, California, United States

-Assisted in the set-up of the field and production of the game-Responsible for the quick flow of the game by providing and placing game balls for the players.

San Diego, California, United States

 Led research team initiatives including conducting interviews and surveys to gain an understanding of our target audience’s attitudes and knowledge about the event. Analyzed the collected data using Excel to organize a strategic and effective campaign for the Screening Circle event and to create a detailed campaign analysis booklet for our client. Spearheaded the creation and implementation of the main messaging themes after analyzing the data to conduct a coordinated and clear promotion plan using social media, word-of-mouth and physical ads. Increased attendance at the event by 115% and social media engagement by 47% through effective research, data analytics, and strategy execution.

San Diego, California, United States

❖ Managed the SDSU Men’s Rugby social media accounts (Instagram and Twitter) to inform fans, alumni, and prospective players about events, games and team-related school functions that resulted in an increase in fan engagement, game attendance and fundraising.❖ Led and organized weekly newsletter distribution to Alumni regarding game outcome, team goals, improved training methods, and upcoming games, fundraising events, and specific fundraising events that resulted in increased Alumni connections, participation and donations.❖ Utilized social media analytics to improve engagement on posts that resulted in a 25% increase in recruitment and alumni participation.-

. Researched, analyzed and reported on the daily, weekly and overall performance of individual players, coaches and front-office executives in the NHL with an emphasis on the Vegas Golden Knights. Posted articles online on The Hockey Writers website using WordPress and on multiple social media platforms (Twitter, Facebook, Instagram, and Snapchat) that resulted in an increase in article engagement and a consistent audience. Their website has a growing average of 1 million unique viewers per month. Invited to and participated in multiple podcasts and YouTube shows due to my expertise, writing skills and article engagement numbers on The Hockey Writers website.